Magento SEO presentation
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Transcript of Magento SEO presentation
An SEO’s Guide to Magento Commerce
By Paul RogersHead of Digital Marketing for GPMD
Title Tags & Meta Descriptions
Primary keyword targetSecondary keyword target • I always optimise title tags with a primary and secondary keyword target
• The focus should also be on providing a compelling proposition
• Include call to actions and selling points
• The objective for your meta description should be to provide a more compelling proposition than your competitors
Redirects & Rewrite rules
• Ensure that you’re using 301 redirects instead of 302 redirects
• Where possible, redirect pages to a relevant alternative
• Don’t redirect things for the sake of it• Remember to redirect query strings &
pagination too• Think about hooks for rewrite rules before you
need to
URL Structure
paulsmith.co.uk/shop/paul-smith-wallets-443/paul-smith-wallets-damson-saffiano-leather-billfold-waller-agxa-1032-w270-d/product.html
paulsmith.co.uk/shop/damson-saffiano-leather-billfold-waller-agxa-1032-w270-d.html
• Avoid duplicate variations of the same page• Top-level products• Use directories and file extensions to help with rewrite rules and GA
filters• Don’t overuse keywords for the sake of it
SHOULD BE:
THIS:
PaginationUse rel=next and rel= prev to prevent Google from indexing paginated versions of pages
You can use our SEOpack plugin to implement this.
Avoid Unnecessary 404s
• Apply 301 redirects to transfer value• Apply 302 redirects if they’ve been
temporarily taken down• 404s can significantly reduce rankings• Orphan redundant categories and products
Performance / Speed
• Jpeg Mini – super image compression• Minimizing CSS & JS• Using Mod_Pagespeed• We’re looking into full-page caching – Inviqa
have already done this so contact them for questions
Catalogue Search Pages
Disallow the /catalogsearch/ directory in the robots.txt file and do a removal requst for the folder in GWT
Dealing with layered navigation
Turning Dynamic Pages into Static
/brands/breitling-watches.html?gender=17052
/brands/breitling-watches/mens.html
/brands/breitling-watches/navitimer-collection.html
Turned valueless pages into static landing pages
Sitemaps
• Where possible, ecommerce sites should have xml & html sitemaps
• Video sitemaps• Brand / segmented sitemap pages
Link Building
• Link building has evolved post-penguin• Context is king!• Editorial links are safest and most valuable
Thank you for listening!
Feel free to email any questions to [email protected]!
Our SEOpack Module:magentocommerce.com/magento-connect/gpmd-seopack-9820.html
I also wrote this blog post about Magento SEO: gpmd.co.uk/blog/a-guide-to-doing-seo-on-magento-websites