magazinemagazine - Fhrai India · their fl agship schemes Swadesh Darshan and PRASAD (Pilgrimage...

A MONTHLY ON HOSPITALITY TRADEBy DDP Publications

Pages 72 `50

magazineA MONTHLY ON HOSPITALITY TRADE

By DDP Publications

magazinemagazinemagazinemagazineVol 18, Issue 11, November 2018

GROWING BUSINESS FOR HOTELS

New EC at FHRAI

Mixed-use DEVELOPMENTS

Reviewing BUSINESS of

restaurants

INTERVIEW

INDIA set to welcome 20mn touristsRashmi Verma, Secretary, Ministry of Tourism, Government of India, said that the Ministry of Tourism (MOT) has taken necessary steps for the growth of Indian tourism and creation of awareness about the country’s tourism potential on a global stage.

The last one year has been huge in terms of inbound tourism. Rashmi Verma, said, “Last year, we crossed the

10 million mark in terms of foreign tourist arrivals for the fi rst time and witnessed a growth of about 14 per cent. In the past one year, we have managed to take many innovative steps to achieve an ambitious target of doubling this number to 20 million in the next three years.”

INFRASTRUCTURE BOOMOn the infrastructure part, Verma said that for creating world-class facilities apart from their fl agship schemes Swadesh Darshan and PRASAD (Pilgrimage Rejuvenation and Spirituality Augmentation Drive), MOT initiated two new schemes— Adopt a Heritage and development of 12 iconic sites. “Under ‘Adopt a Heritage’, we have sought partnership from the corporate sector, NGOs and other organisations to create the best facilities in and around our tourist sites. We have got tremendous response from the corporate sector, while some organisations and schools have also come forward to adopt tourist sites and partner with us to offer better tourist experience,” she stated.

Talking about developing 12 iconic sites, she says, “We have already initiated work on it. We’ve had stakeholders’ consultation on all the 10 iconic sites and are in the process of having consultants who will be making themasterplan for development of these sites. A lot of emphasis is being given to community participation and development of all avenues like connectivity, infrastructure, skilling etc.”

ACTIVE MARKETINGVerma also claimed that a lot of focus is being given to marketing. “This time, we have adopted a three-pronged strategy.

We have increased our G2G (Government to Government) interaction by signing many MoUs and several joint action group meetings have also been held to implement some of the action plans, drawn out for cooperation with various countries,” she said.

MOT has enhanced its presence on digital platform as well as on electronic media, shared Verma. “We launched the Incredible India 2.0 and fi ve new fi lms in the last one year, and have got tremendous response,” she added.

NEW INITIATIVESOn World Tourism Day, MOT launched two new initiatives. “We launched the Incredible

India app, which tourists can access on their smartphones, making it convenient for them to get information about all tourist sites, while on the go,” she informed.

Shedding light on job prospects, she said, “We have been receiving feedback on shortage of guides, especially language guides. Hence, we launched a platform that will open the door for people to register themselves as tourist facilitators by having online training and get certifi ed. This will create employment in the remotest of areas. A tourist facilitator will not just be a person who not only acts as a guide for the tourists but will also be a companion and friend to them. We are giving emphasis on language training and are hopeful that the shortage of language guides will be solved."

Nisha Verma

Last year, we crossed 10 million in terms of FTAs for the fi rst time and witnessed a growth of about 14 %

FEATURES

OPINIONMAKING HOTELS VIABLE

WITH MIXED-USE DEVELOPMENTS

Regional Presidents share their opinion on the growth of mixed-use

developments and success stories for the same in their regions

54

SECRETARY GENERAL Rahul Lall - [email protected]

PUBLISHER Devika Jeet - [email protected]

MANAGING EDITOR Peden Doma Bhutia - [email protected]

ASSOCIATE EDITOR Kanchan Nath - [email protected]

ASSISTANT EDITOR Tripti Mehta - [email protected]

CREATIVE DESIGN Raashi Ajmani Girdhar

MARKETING & SALES - DELHI Mayank Jain - [email protected] Senior Manager Advertising (+919650399928)

Dinesh Sharma Business Associate (+919810264368)

Gaganpreet Kaur - [email protected] Marketing Manager (+919650399934)

MUMBAI Harshal Ashar - [email protected] General Manager (+919619499167)

Priyanshu Wankhade - [email protected] Manager Advertising (+919619499170)

SOUTH Shradha Kapoor - [email protected] Assistant Manager (+918179792492)

PRODUCTION MANAGER Anil Kharbanda

ADVERTISEMENT DESIGNERS Vikas Mandotia Nitin Kumar

COVER STORY28

NEWS26

FHRAI DESK 10

NOVEMBER 2018

Spokespersons of hotels share their mantra in terms of marketing, branding and sales strategies to grow business for their respective hotels

28COVER STORY

BRINGING IN BUSINESS

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CONTENTS08

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THIS MONTH

SECRETARY’S MESSAGE FHRAI DESK

NEWS PRODUCTS & SERVICES

EVENTS APPOINTMENTS

November 2018 I www.fhrai.com I6

Cover Image Taj Jai Mahal Palace, Jaipur

FHRAIB-82, 8th Floor, Himalaya HouseKasturba Gandhi Marg, New Delhi 110001Tel: 91-11-40780780, Fax: +91-11-40780777Email: [email protected]

FHRAI Magazine is printed, published and edited by Devika Jeet on behalf of Federation of Hotel and Restaurant Association of India and printed at Modest Print Pack Pvt. Ltd., C-52, DDA Sheds, Okhla Industrial Area, Phase - I, New Delhi - 110020 and published at Durga Das Publications Pvt. Ltd. 72, Todarmal Road, New Delhi - 110 001 Editor: Devika Jeet Email: [email protected] Tel: +919818767141

This issue of FHRAI Magazine contains 68+4 pages cover

All information in the FHRAI Magazine is derived from sources, which we consider reliable and a sincere effort is made to report accurate information. It is passed on to our readers without any responsibility on our part. The publisher regrets that he cannot accept liability for errors and omissions contained in this publication, however caused. Similarly, opinions/views expressed by third parties in abstract and/or in interviews are not necessarily shared by FHRAI Magazine or DDP. However, we wish to advice our readers that one or more recognised authorities may hold different views than those reported. Material used in this publication is intended for information purpose only. Readers are advised to seek specific advice before acting on information contained in this publication which is provided for general use, and may not be appropriate for the readers’ particular circumstances. Contents of this publication are copyright. No part of FHRAI Magazine or any part of the contents thereof may be reproduced, stored in retrieval system or transmitted in any form without the permission of the publication in writing.

The same rule applies when there is a copyright or the article is taken from another publication. An exemption is hereby granted for the extracts used for the purpose of fair review, provided two copies of the same publication are sent to us for our records. Publications reproducing material either in part or in whole, without permission could face legal action. The publisher assumes no responsibility for returning any material solicited or unsolicited nor is he responsible for material lost or damaged.

This publication is not meant to be an endorsement of any specific product or services offered. The publisher reserves the right to refuse, withdraw, amend or otherwise deal with all advertisements without explanation. All advertisements must comply with the Indian and International Advertisements Code. The publisher will not be liable for any damage or loss caused by delayed publication, error or failure of an advertisement to appear.

FHRAI DESK1818

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FEATURES

FHRAI DESKEXECUTIVE COMMITTEE This is the new list of EC members of

FHRAI for the term 2018-2019

FHRAI DESKSIHRA CONVENTION,

A SUCCESS400-plus delegates made the

SIHRA Convention held in Madurai, a success. We bring you more

information on the same

TRENDSPLEASURE FOR

THE SENSESVishesh Vijayvergiya, Perfumer

and Scent Branding Consultant, Vedic Aroma Lab, talks about

how a signature scent for a particular hotel or resort is important to

create the desired first impression

F&BREVIEWING

RESTAURANT BUSINESSRestaurants share their branding

and marketing strategies, what they do to increase footfalls, ensure

repeats guests coming in and grow business with online platforms

14

PRODUCTS & SERVICES 62 EVENTS 64

F&B50

SECRETARY’S MESSAGESECRETARY’S MESSAGE

We recently concluded our 62nd Annual General Meeting (AGM) on October 30, 2018, at the Pride Plaza Hotel

Aerocity, New Delhi. The FHRAI Executive Committee and offi ce bearers were appointed for the term 2018-2019. The new President will be appointed shortly.

The Ministry of Tourism’s diligent efforts have helped swell India’s presence on the world tourism map. Recently, KJ Alphons, Minister of State (Independent Charge) for Tourism, Government of India, along with a delegation of senior offi cials attended the 109th session of United Nations World Tourism Organization (UNWTO) Executive Council in Manama, Bahrain. During the opening day of the Executive Council meeting, Alphons chaired the ‘Programme and Budget Committee’ meeting of UNWTO. The three-day session began on October 30, where the Council deliberated on several topics related to the development of the global tourism sector. In his opening remarks, the Minister highlighted the role of tourism in socio-economic development through creation of jobs, development of enterprise and environment, and foreign exchange earnings. Chairing the committee, the Minister informed that for the fi rst time, UNWTO had a surplus budget and most of the arrears had been settled. India will continue to chair the Programme and Budget Committee of UNWTO Executive Council till 2021. The Minister also met Zurab Pololikashvili, Secretary General, UNWTO, and spoke about involving the organisation in developing tourism as a strong agent for a better future of the world and establishing global public-private partnerships.

Tourism in India continues to fl ourish. India witnessed a total of 51,63,343 Foreign Tourist Arrivals (FTAs) in 2018, a growth of 7.9 per

cent compared to 2017, reveals a recent report - India Tourism Statistics at a Glance (2018) - by the Ministry of Tourism. While in 2016 India received 41,68,864 FTAs during January to June, 2017 saw the number rise to 47,84,847 FTAs during the same months, resulting in a growth of 14.8 per cent. The report also mentions that in FY2016-17, the months of April and June saw a 21.3 per cent growth in the number of FTAs – the maximum in the year. In April 2016, there were 592,004 FTAs in the country and 717,899 in 2017. The report also highlights that in the current year, March recorded the highest percentage (18 per cent), with 10,25,830 FTAs in India. Growth in FTAs bodes well for the hotel sector, with more guests to cater to and a wider market to share.

Each year sets a new tone for the hotel industry as trends keep changing. Recently, InterContinental Hotels Group conducted a survey in conjunction with SAMHI to understand the dynamic market. The survey was conducted by Nielsen India in Delhi, Mumbai, Bengaluru, Chennai and Hyderabad, with respondents aged between 25 and 44, who travel largely for business across India. The survey found that a hotel in the right location was one of the most challenging aspects of planning a trip. This challenge was further highlighted by the respondents when ranking the most important attributes at the time of booking a hotel. Close to 29 per cent of respondents ranked ‘location of the hotel’ as the most important attribute to feel confi dent to succeed while on a business trip. So, if your hotel is in the right location, you must gear up for more business coming your way!

India witnessed a total of 51,63,343 Foreign Tourist Arrivals (FTAs) in 2018, a growth of 7.9 per cent compared to 2017, reveals a recent report - India Tourism Statistics at a Glance (2018) - by the Ministry of Tourism

Dear fellow members,

With kind regards,

Dilip DatwaniHonorary Secretary, FHRAI

Dilip DatwaniHony. SecretaryFHRAI


Glimpses from AGMThe Federation of Hotel and Restaurant Associations of India (FHRAI) held its 62nd Annual General Meeting(AGM) on October 30, 2018 at the Pride Plaza Hotel Aerocity, New Delhi. The meeting of the new FHRAI Executive Committee was held immediately post that. Here are some snapshots from the day.


FHRAI DESK

FHRAI DESK

In our opinion article, regional presidents deliberate on how effective hotels are as mixed-use projects. They also share success stories for the same from their regions.

MORE CUSTOMERS WITH MIXED USEMixed-use development as we all know, usually consists of retail centres coupled with offi ces, hotel or apartments,

or even all three where all of these functions are physically and functionally integrated. The Harvard School of Design defi nes mixed use as at least two uses in one building where no component takes more than 60 per cent of the space. Mixed use projects

in India had a slow start initially but have now begun to pick up the pace. Since these projects require large tracts of land, they tend to come up on the periphery of cities or towns. Hotels and malls are a good combination of a mixed-use project since it provides a ready supply of customers for both.

MIXED-USE SUCCESS STORIES Successful mixed-use projects include Brigade and Sheraton Grand and also the Embassy Group and Hilton project. These projects make good fi nancial sense many developers are going for. them.

MIXED-USE PROJECTS INEVITABLEHigh land costs make mixed-use property projects inevitable to lessen risk and to get fi nancing easily. This is why the trend of hotel developers opting for mixed-use of property to cushion high land cost is growing. This is also reaching smaller cities and is not limited to luxury projects. According to estimates, land accounts for 40-50 per cent of the hotel development cost. For budget and mid-scale projects, the share of land in overall cost is much higher. Mixed-use ensures the sale proceeds from

the commercial or residential segment can be used to fund the hotel's construction.Any new hotel takes time to stabilise as occupancy levels increase at a gradual pace. In the absence of mixed use, the owner is forced to look for more revenue generating space within the hotel, such as more banquet halls or restaurants.

MIXED-USE SUCCESS STORIES The best example of mixed-use property in the region is the Swissôtel Kolkata, the fi ve-star hotel developed by the Ambuja Neotia Group. The hotel is attached to a shopping mall (City Centre, New Town) and a movie multiplex theatre. The hotel that started operations in 2010, is an extremely popular destination for business travellers. That smaller cities are also going for this model is best exemplifi ed by Sonotel Dhanbad in Jharkhand. This four-star luxury hotel is attached to Ozone Galleria shopping mall with a movie multiplex theatre in the city famous for its coal mines. PearlTree Hotels in Purulia, West Bengal, too came up with a commercial complex. This is outstanding considering Purulia is a three-tier city or small town far away from any big city and any major commercial hub. The success of these models should motivate other entrepreneurs and builders to go for this.

Pranav SinghPresidentHRAEI

K. Syama RajuPresidentSIHRA

Making hotels viable with mixed-use developments

OPINION

In case of a mixed-use project, the developer can get upfront cash, if required, by selling the commercial space

These projects require large tracts of land and they tend to come up on the periphery of cities or towns

Vasundhara Sarovar Premiere, Kerala - Vayalar


MULTIPLYING PROFITSBasically, mixed-use developments blend residential, commercial, cultural, institutional, or entertainment uses into one establishment. A mixed-use project is somewhat like a hotel space and a high-end multi-family residential estate built in on the same land or strategically built near a conglomerate, major-market or high-end mall. Hotel owners can look at multiplying their profi ts by developing their hotels as mixed-use projects, provided they strategically plan its development in terms of target customers, location, expected outcomes etc.

As per the upcoming trend in real estate, hotel developers are motivated to structure big projects in a way that utilises each and every profi table option available. The ever-rising cost of real estate further puts pressure on developers and investors to make the most of the economic value of the property and minimise risk. This makes the utilisation of hotels as valuable assets within the ambit of mixed used projects. The operation cost of running a high-end hotel is exceptionally high, that's another reason why

mixed-use projects are benefi cial. Multiple venues or revenue generating sources along with a hotel lower the operating cost.

OFFICES AND HOTELSA hotel building with an apartment component, a hotel with a commercial offi ce component, or a hotel with both commercial retail spaces and apartments for sale or for rent, all can be understood as hotels being utilized as mixed-use projects. Such projects are mostly put to use by hotel brands which target to both expand geographically and diversify in scope in the future.

Not all mixed-use projects need to be newly constructed, in a number of cases, existing structures have been converted into hotels with mixed-use features. It's a good way to revamp a potentially aging building or furnish a complex which was planned but never fully capitalised upon. Laws

related to mixed land use are different in different states. The type of teaming up between hotel brands and apartments is a strong motivator and risk mitigator in the view of investors and proprietors. It will not fail to give a boom to the hospitality industry, provided the state governments allow the mixed-land use.

MIXED-USE HELPS SPREAD THE RISKMixed use components can bring convenience, viability, value and vitality to an otherwise individually prohibitive project. Considering high cost of land and infrastructure, developing new hotels as mixed-use projects have evident benefi ts. Integrating components which have differing gestation periods and revenue models, a mixed-use development helps spread the risk amongst different components and is therefore seen as a successful trend. Payback for hotels is usually between 8-10 years so breaking it up into diverse components spreads risk and investment and allows revenue fl ows through multiple streams by creating a fi nely balanced, variable to stable cash infl ow ratio. Retail space, amusement parks, multiplexes, serviced

apartments, hospitals, luxury clubs, high end spas, shared ownership spaces, golf course, gaming, MICE, are few examples. In a rental scenario, the tenant mix can help subsidize the cost of construction. Upfront advances from the outlets eases the developer's cash fl ow while mitigating some risks.

Some of these components are demand generators themselves and a hotel benefi ts from the contribution of the demand thus generated. Footfalls from retail outlets, residences, offi ce goers, multiplexes are welcome streams for the Hotel F&B. Rentals from retail space is another potential large earner. It is also convenient for guests to have quality lodging and retail/convention options in the same complex.

OBLITERATE THE WHITE ELEPHANT Negatives: Handling various titles, shared facilities, allocation of operating costs, integration of services, separate access, etc. which could develop into legal issues if not adeptly handled. For success, mixed-use components must be integrated in great detail, at the project planning stage itself. Remember, the Devil is in the Details. If done correctly, the end experience of mixed-use development can be brilliant and could well become the future trend, if not, it could be a White Elephant. In the Western Region the successful mixed-use examples are: The St. Regis Hotel and High Street Phoenix, The Westin Hotel and Oberoi Mall, The Grand Hyatt Hotel and Luxury Residences.

Gurbaxish Singh KohliPresidentHRAWI

Surendra Kumar JaiswalPresidentHRANI

OPINION

Payback for hotels is between 8-10 years so breaking it up into diverse components spreads risk

Rising cost of real estate puts pressure on developers to make the most of the economic value of the property

EXECUTIVE COMMITTEE 2018 - 2019

Dilip C. DatwaniHony. Secretary- FHRAI

K. NagarajuVice President- FHRAI

Surendra Kumar JaiswalVice President- FHRAI

Ajit B. KerkarMember of Honour- FHRAI

Gurbaxish Singh KohliVice President- FHRAI

DVS SomarajuHony. Treasurer- FHRAI

Pradeep ShettyJt. Hony. Secretary- FHRAI

M. Venkadasubbu Jt. Hony. Secretary- FHRAI

FHRAI DESK

14November 2018 I www.fhrai.com I

Amarvir SinghEC Member- FHRAI

Vijay DewanEC Member- FHRAI

Vinod GulatiEC Member- FHRAI

Paramjit Singh GhaiEC Member- FHRAI

Vineet TaingEC Member- FHRAI

Nitin Shivji KothariEC Member- FHRAI

Pranav SinghEC Member- FHRAI

Sudesh Kumar PoddarEC Member- FHRAI

T. S. WaliaEC Member- FHRAI

Ashoke SinghEC Member- FHRAI

Amit JainEC Member- FHRAI

Maharaj Kumar Lakshyaraj Singh Mewar

EC Member- FHRAI

Nirav GandhiEC Member- FHRAI

Sherry BhatiaEC Member- FHRAI

Souvagya Kumar MohapatraCo-opted EC Member- FHRAI

Anil ChadhaCo-opted EC Member- FHRAI

Dipinder BenjaminCo-opted Member, FHRAI

Param KannampillyCo-opted EC Member- FHRAI

FHRAI DESK


SIH

RA

The SIHRA Convention 2018 was held in Madurai , Tamil Nadu from Oct 4- 6, 2018.

Madurai is one of South India's great temple towns and is synonymous with the Madurai Meenakshi Temple, Madurai Malli ( jasmine flower) and a rich cultural heritage. The Hon'ble Minister of Tourism from Tamil Nadu, Vellamandi N Natarajan graced the event with his august presence. The other Hon'ble Ministers who graced the inauguration were Dindigul C Sreenivasan, Minister for Forests, Sellur K Raju,Minister Cooperation Government of Tamil Nadu, Rajan Chellappa, MLA and Sanjay Shreevats, Regional Director India Tourism, Ministry of Tourism Government of India.

The venue for the SIHRA Convention was the newly launched Courtyard by Marriott, now an iconic landmark of Madurai. The theme chosen for this year's Convention was “Together for a better tomorrow”, with the underlying theme of "Unity is Strength." The event witnessed members from the hospitality industry coming

together for three days of networking, education, inspiration and most importantly the celebration of the best of South Indian hospitality.

The Convention was supported by the departments of Tourism, Governments of Tamil Nadu, Andhra Pradesh, Puducherry, Karnataka, Kerala and Telangana. Ministry of Tourism, Government of India also provided their assistance for the event. More than 400

delegates, comprising distinguished dignitaries from the State Governments, industry stalwarts, accomplished entrepreneurs, iconic thought leaders, and eminent representatives from civil society from within the country, attended the event.

The event provided a platform for hoteliers and restaurateurs to meet and discuss current trends and opportunities.

400-PLUS DELEGATES MAKE SIHRA CONVENTION A SUCCESS

FHRAI DESK

(L-R) K.Syama Raju - President, SIHRA; PCM Santhanam - Chief Patron, Convention Organising Commitee; Rajan Chellappa- MLA; Sellur K Raju- Minister, Cooperation Department Govt.of Tamil Nadu; Dindigul C Sreenivasan, Minister for Forests ; Vellamandi N Natrajan, Minister for Tourism, Govt. of Tamil Nadu ; Sanjay Shreevats Regional Director, India Tourism, Govt. of India; S K Hari Arumugam- Chairman, Convention Organising Committee

Dance performance at the inauguration of SIHRA Convention


HR

ANI

HRANI concluded its latest Food safety training and certification session in New Delhi at The

Eros Hotel, Nehru Place. The session was well attended by food handlers. The faculty for the session were Vikas Gupta, Professor, Amity University Noida, accompanied by Pritha Tripathi, Scientist (IV), (Training), FSSAI.

Gupta and Tripathi have conducted various FOSTAC sessions with HRANI

since the very beginning. Their deep understanding, knowledge, and the ability to reach out to food handlers and address their concerns and questions made the session truly fruitful for all attendees.

The Food safety training and certification is an important document for food handlers as it has now been made mandatory by Food Safety and Standards Authority of India, for all food business

operators that have Central or State Licence, to have at least one trained and certified food handler for every 25 food handlers in all their premises, the FoSTaC certified Food Safety Supervisor will be a conduit between FSSAI and the Food Business Operator.

The FOSTAC session was concluded with showcasing of Food Safety Display Boards (FSDB). Food handlers attending the session were informed that prominent display of FSDB in restaurants has also been made mandatory by FSSAI and needs compliance on immediate basis.

It was informed that the FBO's must ensure that all licensed food

ANOTHER INFORMATIVE FOSTAC SESSION ORGANISED BY HRANI

FHRAI DESK


HR

AEI

HR

ANI

The Hotel & Restaurant Associaton of Eastern India (HRAEI), along with other

industry associations of West Bengal, is going to be a major partner in an upcoming Job Fair to be organised at Netaji Indoor Stadium, Kolkata, on November 26, 27, 2018 . This initiative by the Department of Technical Education, Training & Skill Development, Government of West Bengal, along with Industry Associations of West Bengal, will provide exposure to trained candidates under various Government Training Schemes to the real world of jobs. During the two-day job fair, around 10,000 participants are expected to participate on each day.

In order to catalyze jobs, create employment to deserving candidates and facilitate income growth, HRAEI, along with The Bengal Chamber of Commerce & Industry, is privileged to assist the Government of West Bengal. Members of HRAEI have

been asked to provide the details of skilled manpower requirement in the areas in which skills training are being provided. Based on the inputs on the number in specific job fields, the Department of Technical Education would provide resumes of trainees for the 'Walk-In' interview. Once the successful candidates are shortlisted by a member organization,

facilities will be provided at the Job Fair for the organization to present letters of appointment to the successful candidates. The programme will help establish the fact that the hospitality sector is one of the most important sector providing employment to the youth in the country and how it has been playing a key role in nation building.

businesses should display FSDBs in A3 size and registered food businesses should display A4 size and size specifications should be followed strictly. Information was also put across that for the catering sector, purple colour FSDBs are available on FSSAI's website and that the colour of FSDB should be maintained during printing.

It was further informed, FSDB should be placed in a way that it is readable at all times for consumers as well as food handlers. If the store is big or multi-storey, then FSDBs should be placed at multiple locations on each floor.

FEEDBACK FROM THE PARTICIPANTS"The FSSAI training session was well organised and well planned

by HRANI team. It was very informative as it provided details of the regulations and aspects related to food safety. In fact, you had provided us a platform for discussion and further providing us a clarity of regular food safety issues.

Active participation of participants too made it interesting, the session was interactive. The presentations

provided by FSSAI covered every topic in detail." - Supreet Kaur, Manager, Hygiene & QA, Eros Hotel.

"The FSSAI training session was extremely well planned and executed. Till date there are a lot of ambiguities regarding the role of FSSAI in the food industry which sometimes questions its relevance. This session gave us an insight into the roles and responsibilities of the FBO itself to provide a safe dining experience to the guest/consumer. The modules were well organised and pictorial representations were of great help. We, as a big organisation, intend to be a part of many such sessions so that we have a lot of supervisors on the shop floor level to execute." - Nikhil Rastogi, Executive Chef, Eros Hotel.

HRAEI PARTNERS FOR JOB FAIR WITH WEST BENGAL GOVERNMENT

FHRAI DESK

Food Safety Display Boards(FSDB) should be placed so that it is readable at all times for consumers as well as food handlers


FHRAI DESK

HR

AWI

The Hotel and Restaurant Association of Western India (HRAWI) recently concluded

its 13th Conclave of Food Safety and Standards Authority of India’s (FSSAI) Food Safety Supervisor Training in Advance Catering in Mumbai. The programmes were conducted on two separate days and a total of eighty hospitality professionals participated in the training sessions. The programmes were conducted on 10th and 12th at The Emerald Hotel in Juhu and at the Institute of Hotel Management in Dadar respectively. The HRAWI has so far conducted a total of twenty-fi ve Food Safety Training and Certifi cation (FoSTaC) programmes through which 880 hospitality professionals have been trained and certifi ed for the Western region.

“The objective of conducting these trainings is to equip hospitality professionals, especially those working in F&B with all necessary information to maintain food safety. It is a great initiative by the FSSAI and is in line with its aim of standardisation quality of food served at hotels and restaurants across the country. It is critical for professionals who handle food to be updated about

developments in the fi eld to ensure health and hygiene is maintained at all times. With this hand in hand initiative with the FSSAI, the Association is making rigorous efforts in training and certifying as many

professionals as possible to cover the entire Western region before the year end,” says Gurbaxish Singh Kohli, President, HRAWI.

The programme is one of the biggest and most important initiatives by the Association to raise awareness on food safety and to improve the quality of food and beverages served at hotels and restaurants.

The Hotel and Restaurant Association (Western India) is a 68 years old Association of Hotels and Restaurants in Western India. Its members include various restaurants and smaller hotels up to 5-Star Deluxe categories.

The bulk of its members like any growth economy are made up of restaurants and budget hotels. With membership base spread across Western India, HRAWI covers Maharashtra, Gujarat, Madhya Pradesh, Chhattisgarh, Goa and the Union Territories of Daman, Diu & Silvassa, and is considered to be the voice of the Hotel Industry.

The association is part of the national body of Federation of the Hotels & Restaurants Associations of India (FHRAI), located in New Delhi.

HRAWI CONCLUDES ITS 13TH CONCLAVE OF FOSTAC

Gurbaxish Singh KohliPresidentHRAWI

The objective is to equip hospitality professionals, with all necessary information to maintain food safety


NEWS UPDATES

Radisson Hotel Group has recently signed on management rights for a new Radisson RED hotel at a marquee location in Noida. With 350 keys, positioned strategically adjoining Noida expressway. “We are glad to partner Bayaweaver for managing this hotel which will give the brand unrivalled exposure in the Indian market due to its strategic location.

Noida, with its burgeoning savvy and sociable audience, provides an ideal market for Radisson RED. With its vibrant and stylish design, Radisson RED will attract a signifi cant number of domestic and international business travelers, especially those seeking a refreshing new way to work, stay and play,” commented Raj Rana, Chief Executive Offi cer, South Asia, �Radisson Hotel Group.

Radisson RED Noida Expressway will become this style-savvy brand’s third location in India, joining the Radisson RED hotels that are currently under development in Mohali and New Gurgaon. The contemporary upscale hotel will feature 350 stylish guest rooms across 38 fl oors, all offering complete comfort and cutting-edge technology for a vibrant and stylish stay.

RADISSON RED HOTEL TO OPEN IN NOIDA

EXPANSION

NEWS UPDATES

Park Hotel Group, a leading hospitality company in Asia Pacifi c, announced the launch of Park Rewards, a single loyalty programme that rewards corporate bookers, staying guests as well as dining patrons. Members all enjoy the exclusive benefi ts of one of the most straightforward rewards programmes in the industry, which boasts no point expiry, no blackout dates and many ways to earn.

Aside from benefi ts and discounts at participating hotels as well as restaurants and bars, members can enjoy fuss-free redemption at the Park Rewards online store which has a growing portfolio of products and services that members can redeem using their accumulated

PARK$ (Park Dollars), the programme’s currency. Members also do not need to wait; their earned PARK$ or Park Hotel Group redemption rewards will instantly be credited into their account and will be available for use immediately.

“The launch of Park Rewards demonstrates our commitment to cultivate a direct relationship with our clients We looked at a number of programmes out there today and the feedback is that complexity turns members off. This is the reason why Park Rewards is built on the principles of simplicity, accessibility and transparency.,” commented Allen Law, CEO, Park Hotel Group.

PARK HOTEL LAUNCHES NEW PARK REWARDS LOYALTY


InterContinental Hotels Group (IHG) has signed a management agreement with Bhumika Enterprises for Holiday Inn Udaipur Urban Square. The 195-room hotel will be the fi rst Holiday Inn hotel in the city and is expected to be operational by 2022. Boasting of an excellent location, Holiday Inn Udaipur Urban Square will be an integral part of the upcoming ‘Urban Square’, an integrated hospitality, retail and family entertainment destination spread over 1.8 million square feet. Sudeep Jain, Vice President—Development, South West Asia, IHG said, “Holiday Inn brand family is our growth driver in the midscale hotel segment in India, and we have accelerated our expansion this year with a number of signings across the country.”

1ST HOLIDAY INN TO OPEN IN UDAIPUR

MANAGEMENT

NEWS UPDATES

OYO has announced the roll-out of a nationwide campaign “City Vibes”, starting with Bengaluru. As part of this campaign, OYO will use veteran street artist Kafeel Ahmed Ansari’s (Painter Kafeel) rendition of “Bengaluru the Bengaluru Way,” featuring top hotspots of the city on the facades of 100+ OYO hotels in Bengaluru. This campaign will see different renditions of the theme “City Vibes” as it transgresses to 25+ cities and over 1000 hotels in India.

OYO TO REDESIGN FACADES OF HOTELS

BRANDING

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ringingUSINESS

in

Hotels share branding and marketing strategies, the use of loyalty programmes and various initiatives that they introduce to ensure guests stay for a longer duration. They also talk about the business brought to them through Online Travel Agencies (OTAs) and tactics they deploy to improve bottom lines and increase profi ts.

Kanchan Nath

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INFLUENCING THE INFLUENCERS Being in a keenly competitive industry, several different hotels will often be competing for the same potential customers. It is crucial that hotels use a variety of marketing strategies in terms of visibility and promoting themselves as the best available choice. Expanding their presence, increasing customers and improving quality of their services are the general goals of any hospitality brand.JW Marriott Mussoorie Walnut Grove Resort and Spa employs impactful marketing strategies such as newspaper ads, hoardings, magazine ads, FAMs, infl uencer visits, special package roll outs and social media outreach. Active participation in key events like donation drives, hosting marathons, spa promotions, special packages for groups, local

sojourns including rustic meals with the locals and promotion of local Garhwali cuisine are some of the marketing strategies employed.

CHOICE OF RECREATIONAL ACTIVITIESAt JW Marriott Mussoorie Walnut Grove Resort and Spa, we provide guests with an exemplary experience Special packages for events like Valentine’s Day, festive seasons and long weekends also ensure better sales and revenue for the property. We offer our guests memorable experiences coupled with warm hospitality. From traditional welcomes on arrival to fond departures, complimentary upgrades, yoga sessions we ensure guest loyalty. Marriott Rewards are another way of ensuring loyalty towards the brand.

BUSINESS FROM OTAS Associating with OTA is important in today’s day and age in terms of getting increased exposure. Portals like Make My Trip, Travel Guru, Agoda, Booking.com and Expedia are some of the few online platforms we associate with.

Chitra AwasthiDirector of Sales and MarketingJW Marriott Mussoorie Walnut Grove Resort and Spa

Chitra Awasthi


In a competitive industry, several hotels are often competing for the same potential customers

INNOVATION REMAINS KEYInnovative concepts and interesting marketing collaborations is the key to a good marketing and branding strategy. The idea is to engage with our stakeholders-guests, business associates and media in unique ways. While the traditional elements such as loyalty programs and special packages still remain signifi cant, we are taking a step further with novel concepts in terms of curated events and experiential as well as making use of advancing technology.Digital space has totally transformed the way branding and marketing is perceived among the target customers. So, we are trying to tap our

audiences via social media platforms, online media publications and online forums for real time conversations and feedback. We are also trying to create a pool of loyal infl uencers and bloggers for our brand by engaging with them over unique concepts and activations. Our content strategy is based on two factors-native content and interactive posts. We weave our content in a story telling format to keep the audience intrigued for more.

INCREASING ROOM NIGHTS FOR VISITING GUESTS To increase the number of days guests, stay in the hotel, we have adopted the following measures: Presence and availability across key channels; consistent service delivery of true hospitality; appropriate pricing and availability of rates to all; providing rates for all room categories as applicable over all channels and clearly communicating about inclusions and other charges. Promote rate categories and promotions as per brand guidelines eg. Gold rates and BBB( Bed, Breakfast and Bonus points : recent IHG promotion). Creating a level playing platform

- rate parity on all channels. Ensuring guest delight to improve guest repeat ratio. Increase operational effi ciency through engaged team

IHG REWARDS CLUB IHG Rewards Club is the world's fi rst and one of the largest hotel loyalty programs, providing industry-leading benefi ts including no blackout dates for Reward Night, fl ight rewards, music downloads and free nights at any IHG hotel anywhere in the world. Our program is about people, not just points. The personal connection each of us imparts on our teams is the key in helping to create relevant, rewarding relationships that inspire loyalty across your hotel.

Ranjan BanerjeeGeneral ManagerCrowne Plaza Today New Delhi Okhla

Ranjan Banerjee

Innovative concepts and interesting marketing collaborations are the key to good marketing

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CREATING A REWARDING EXPERIENCE DoubleTree Suites by Hilton Bangalore is a full-service upscale hotel which comprises of a range of studios and one-, two- and three-bedroom suites that are purpose-built to meet every guest’s needs, from transient business travellers to long stay guests. It is one of the fast-growing, global collection of upscale hotels in gateway cities, metropolitan areas and vacation destinations which Hilton has to offer.

Our strategy is simple- we deliver our brand promise by creating a rewarding experience through thoughtful touches, friendly service and making stays as comfortable as possible for our valued guests. We have activated a few guest engagement activities in the hotel. Some of them are- long stayers’ cocktail, personalised amenities, celebrating milestone visits of guests in the hotel, celebrating personal achievements of guests to name a few. This not only

ensures guest loyalty but also gives a chance to tap new business.

HILTON HONORSWe have a guest loyalty program called Hilton Honors. All Hilton Honors Members who book directly through preferred Hilton channels have access to instant benefi ts, including a fl exible payment slider that allows members to choose nearly any combination of points and money to book a stay, an exclusive member discount that can't be found anywhere else, and free standard Wi-Fi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app, where Hilton Honors Members can check-in and choose their room. Hilton Honors is the award-winning guest-loyalty program for Hilton's 14 world-class brands - comprising more than 5,400 properties in 106 countries and territories.

BUSINESS FROM OTAS When you are a part of such a competitive industry, it’s never a good idea to limit yourself to just 2-3 OTA connections for your hotel. We work with almost all of them and they control approximately 1/3rd of our online bookings. However, our endeavor is to let the

Ruban DasGeneral ManagerDoubleTree Suites by Hilton Hotel Bangalore

Ruban Das

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1/3rd of all our bookings are online bookings, we work with almost all Online Travel Agencies

client book directly with us and for this, we have a user-friendly Hilton Honors app and website. When you become a Hilton Honors Member, you earn Hilton Honors points for staying at hotels and resorts within the Hilton portfolio.

You also earn Hilton Honors points whenever you travel, shop, dine or spend with our partners. From airlines and car rentals to credit cards and wine clubs, Hilton Honors has hundreds of partners around the world — and each one is another opportunity to earn more Hilton Honors points. It is through this that we try to keep our repeat guests.

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The highly competitive landscape of the hospitality sector requires us to work harder and smarter in differentiating our brand and promoting its services. Product positioning strategy. As an upscale product, Ramada Jaipur has a certain niche travelling audience and is not intended to serve each traveller. The hotel therefore, has been positioned to target itself to woo specifi c upscale segment of travellers. These people have different needs, budgets and expectations. Ramada Jaipur incorporates these factors in the process of developing the branding and marketing communication. Some of the segments that you can bear in mind are MICE, inbound leisure, domestic leisure, business travellers etc are at the key focus in the target markets.

RATE-BASED STRATEGY An important element which drives the TrevPAR and the RevPAR of the hotel. In summers the rate

strategy is to gain RevPAR through occupancy route while in winters, the rate strategy is to gain RevPAR through higher ADR route. We create product/service-versus-rate mix based on the demand and supply trajectory to ensure the revenue optimisation in line with the customisation of varied guest/client needs.

For instance, an inbound traveller and a business executive attending a conference will defi nitely have different amount of money to shell out with different needs. Likewise, various booking channels command different rate gain opportunities. For example, the online channel will offer a higher rate gain opportunity having a global exposure than a B2B channel.

TARGETING THE RIGHT SEGMENT At Ramada Jaipur, our business development strategy is to tap and exploit the right segment of business at the right time. During low season, our focus increases on MICE, domestic travellers and business travellers while during high season, the focus increases on weddings, inbound and medical conferences through intelligently monitored price proposition across all segments. Our revenue management team viz direct sales team and distribution team have reached out

Atal Saran BhargavaGeneral ManagerRamada Jaipur

Atal Saran Bhargava

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On GoIbibo and MakeMyTrip both, Ramada Jaipur was the highest selling hotel in Jaipur, Rajasthan

to most of the major business partners across all segments in all major markets with a clear focus on new business acquisition and a mutually rewarding consistent business partnership to ensure repeat business. Social media is actively used by us to increase the demand and therefore the room nights. We look at Facebook, YouTube, Twitter, Instagram etc as an important tool to engage our guests as our brand ambassadors.

100 per cent guest satisfaction is yet another strategy that the operations team undertakes by

offering state of the art services to our guests to ensure referral business through recommendations. Product upgradation with a superior value proposition is a continual process at Ramada Jaipur. Innovation in guest services, nouvelle cuisine offering freshness with exquisite presentation of food and beverages is an ongoing task at hand. TO WALK THE EXTRA MILETeam Ramada Jaipur works on the principle of “imparting sweet memories to the guests” by ensuring that the guest needs are well anticipated and served. A consistent training and development of the team “to walk the extra mile” is at the core of our business focus. In addition, there is Wyndham Rewards loyalty program that offers easy to earn and redeem points toward free nights and more. We run

several employee recognition programs to reward the unique efforts and engagement put in by the team members towards guest delight. The guest friendly culture in the hotel ensures the customer centricity at all times. BUSINESS FROM OTAS We are associated with all major OTAs such as MMT, Goibibo, Booking.com, Expedia.com, Agoda.com, Yatra.com etc. to ensure more business. Today the client wants convenience at each stage of a travel experience. An OTA makes it available at the touch on a mobile phone offering almost the whole universe of options competitively priced.

Our strategy with OTAs is to have a highly competitive and demand forecast driven dynamic pricing in terms of declared rate ensuring rate parity across all channels.

In H1 CFY 2018-19 (Apr to Sep 2018) on Goibibo and MakeMyTrip both the OTAs, Ramada Jaipur has been declared by GoMMT a proud performer as: On Goibibo and MakeMyTrip both - the highest selling hotel in Jaipur standing at 1st position while competing with all category of approx 1050 hotels across all hotel brands in Jaipur.

Ramada Jaipur achieved this Top position consecutively, the second time after achieving the same position in Q2 – FY 2017-18 as well. On MakeMyTrip – the 12th highest selling hotel in India while competing with all category of approx.45,500 hotels across all hotel brands in India. The 12th highest position achieved consecutively, the second time after achieving the same position in Q2 – FY 2017-18 as well.

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On MMT, Ramada Jaipur was the 12th highest selling hotel in India competing with 45,500 hotels

HOLDING BRAND PARTNERSHIP EVENTSAs a home-grown brand, with our take-over of this hotel, we have started a strategic, sustained brand development campaign which will unfold over the next 15-18 months. The hotel is an expansive property and we have now started work on a digital media campaign to promote the brand online. We have signed up with Preferred Hotels and Resorts to have international representation in global markets, which will help the brand connect with an international travelers and corporates. Going forward, we are keen to have brand partnerships/ events and associations, which will give us logo, name and brand visibility to augment our advertising, public relations and sales efforts.

SPECIAL PACKAGES TO GROW BUSINESSIndia is a price sensitive market and hospitality is a dynamic industry, which has its own seasonal and non-seasonal demands, depending on the

geographical location of the hotel. We have special packages – online, OTAs and for corporates wherein they can have great stays with add-ins like wellness, FandB and discounts. Our guests from Preferred Hotels and Resorts (those who have enrolled for I Prefer) have access to great stay benefi ts and privileges.

I-PREFER As part of Preferred Hotels and Resorts, guests can enroll for I-Prefer loyalty program which guarantees them great stays across all Preferred hotels globally, with discounts and special packages. Brand loyalty in the time of instant communication and social media is challenging – to ensure that we have repeat guests, our relentless focus is on great service.

Akash GuptaGeneral ManagerGokulam Grand Hotel and Spa

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Akash Gupta


We have special packages where guests can have stays with add-ins like wellness, F&B and discounts

UPGRADING THE PRODUCT AND SERVICESBranding is the key to success for an organisation and we at Jaypee Palace Agra are very clear and driven by corporate mandates for the branding on this property under the luxury segment in the hospitality sector in Agra. It is our continued endeavour to project ourselves as a property that is at par with international standards.We are constantly upgrading our product and services to meet the demands of the well-travelled international and domestic guests. A perfect balance of traditional and luxurious hospitality is maintained at Jaypee Palace Hotel and Convention Centre, Agra.Our branding and

marketing initiatives are primarily through digital and print media. Digital presence is imperative to create an impact as the younger generation depends more on the same Print is the traditional way which helps us reach our audience.

ROBUST DIRECT BOOKING ENGINEWe have contracts with Online Travel Companies and

a very robust direct booking engine with payment gateway on our own hotel website as well, which helps us regulate the desired traffi c and continuous updating and dynamic pricing helps the Jaypee Palace Hotel and Convention Centre, Agra generate the business on weekends and lean days.Apart from these, our patrons and corporates draw on us for MICE and weddings. We have one of the most luxurious, multiple venue locations in the city under one roof which makes it ideal for destination weddings we well.

JAYPEE PRIVILEGE CARDS Guest Loyalty is a delicate feature which requires

consciousness. We at Jaypee Palace Hotel and Convention Centre, Agra strongly believe that fond memories and experience is what brings our guests back to us, hence our Jaypee Privilege Cards and continuous subtle communication and customised personal packages for our patrons is our way of reconnecting with them.

BUSINESS FROM OTAS To widen our reach, we have strong associations with all major online travel portals. There are special on-going promotion plans with the agents. Though our focus is on our ‘Go Direct with Jaypee Hotels’ campaign where we encourage our Guests to book directly with us through our website

Hari SukumarVice President – OperationsJaypee Palace Hotel and Convention Centre, Agra

Hari Sukumar

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Continuous updating and dynamic pricing helps to generate the business on weekends & lean days

PROMOTIONS AND CONCESSIONSWe plan out various marketing activities like digital marketing focusing on special SEO/SEM promotions, PPC’s, hotel website design, Facebook/Instagram, running local market promotions like ‘Special Family Day/Stay' offers through leading radio partners like Red FM 93.5, premium associations and clubs, hotel fl yer/poster promotions at top IT corporate parks, premium residential apartments. We also participate at major domestic trade fairs like SATTE (Delhi), IITT (Mumbai), Kerala Travel Mart (Cochin) and international trade fairs like ITB (Berlin) and ATM (Dubai). We also participate at domestic B2B partnership meets organised by Kerala Tourism at major tier I and II cities. We have also hosted Joint FAM tours with leading domestic airlines and tour operators. We felt all these efforts had helped us create an ideal platform to showcase our product.

INCREASING THE NUMBER OF ROOM NIGHTS Rolling out 02 nights/03 days family package offers with special add-on’s like complimentary speed boat ride, 15 mins complimentary head and neck massage for a couple, or add-on excursions and luxury

upgrades. Similar promotions to be rolled out with OTA’s where one pays for 2 nights and gets the 03rd night complimentary on room only basis. Target long stay of yoga and Ayurveda groups by offering special discount deals. Destination Weddings is another segment which we focus on. We have rolled out a special 02 nights wedding package which includes the cost of room, all meals, evening entertainments, basic decoration etc. The benefi t of fl oating such packages from a customer perspective is that the clients need not worry too much about the overall arrangements as they have a readymade package that is attractive which is suitable for their overall requirement. Secondly from a hotel perspective we encourage promoting such packages as it will be a complete hotel buy out for 02 nights which in turn increases the overall room nights.

ENSURING LOYALTY For the same, we do the following: Offer discounted day out packages; offer complimentary room upgrade; give fl exi check in and check out timings and have special discounts to be offered for subsequent stay. As part of guest delight experience, we offer complimentary bed decoration/birthday/anniversary cake. Also, we hand over a framed guest photo as part of the departure experience. Guest are to be met on arrival at hotel by FOM and Chef. Special requirements of the guests to be noted in advance to ensure guest have a comfortable stay. For repeat conference groups, special high-tea themed experience to be offered complimentary.

Prashant VenugopalSr. Manager - Sales and MarketingVasundhara Sarovar Premiere, Vayalar, Kerala

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Prashant Venugopal

We run local market promotions like ‘Special Family Day/Stay'offers through leading radio partners


EMPOWERED BY REFERRALSReferrals has been the biggest success story for The Mumbai Garden City. We continue to uplift the guest experience to suit our target audience which translates into the fi rst choice for business travellers. The hotel focuses to enhance Westin Weekends for staycations with sought-after wellness experiences for our guests making their stay memorable.

MARRIOTT REWARDS Marriott Rewards is a powerful guest loyalty programme promoting multiple set of benefi ts for guests to earn and redeem stay points in multiple locations. The programme provides an unmatched collection of hotels and experiences for the guests.

At the hotel level we believe in putting the guest fi rst and emphasize on recognition every time the guest walks into the hotel. Guests feel valued and special attention is provided by our teams to ensure that

guest preferences are met. This provides a feeling of home away from home which puts us on a strong platform to serve our guests with utmost care.

BUSINESS FROM OTAS E-commerce is one of the fast-growing platforms for hotel business and considering that we are a business hotel we do get a lot of traction from our OTA partners, however owing to a strong international presence as a Marriott brand we take many initiatives to ensure we give our customers the ‘best rate guarantee’ on Marriott.com.

We are also working to making our website more interactive with our customers to ensure that their booking experience is top notch.

Our development teams work hard to ensure our Apps and booking portals give complete information that is required for a modern day traveller to ensure that he books the right hotel at the right price-point providing value even at the booking stage.

Sharad DattaGeneral ManagerThe Westin Mumbai Garden City

Sharad Datta

The hotel focuses to enhance Westin Weekends for staycations for memorable stays by guests

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ATTENDING TRAVEL SHOWS We have a strategic alliance with Preferred Hotels and Resorts which helps us in global branding and positioning. Furthermore, presence in all major travel shows across the world helps us in marketing our hotel in major source markets.

PERSONALISING IT FOR THE GUESTWe have a dedicated sales and guest relations team who has been assigned a task to meet all the guests on arrival or during the stay to ensure utmost comfort, enhancing the relationship between the hotel and the guest. Also, they keep on updating the guest preferences to personalise their future stays.

ENSURING LOYALTY Our endeavour is to deliver seamless customer service with personalisation to each and every guest staying with us. We always prioritise guest experience and believe in exceeding guest expectations to

ensure their loyalty towards us. Guest recognition on arrival for all repeat guests helps us in personalisation along with keeping a track of their likes and dislikes, from their previous stays. The guests that come to our hotel, love being with us, they enjoy the location and services and keep on coming back to enjoy our hospitality

BUSINESS FROM OTAS We are associated with all the following major OTA’s- Booking.com, Expedia Group, Agoda, MakeMyTrip, Cleartrip.

Neeraj SejwalManager E- DistributionThe Imperial New Delhi

Neeraj Sejwal

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We have a strategic alliance with the Preferred Hotels and Resorts which helps us in global branding

Nitin MarriyaDirector of Sales and Marketing, Sheraton Grand Bengaluru Whitefi eld Hotel & Convention Center and Aloft Bengaluru Cessna Business Park

Nitin Marriya

We frequently host various F&B promotions at our restaurants and strongly promote the brand

GOING THE SOCIAL WAYIn line with the evolving digital media, we are now present on various social media platforms like Facebook, Instagram and Twitter. They are easy to access and help us to stay in touch with our audience and be updated with the upcoming trends.

We frequently host various F&B promotions at our restaurants and strongly promote the Marriott International’s brand campaign “Toh Aaj Khane Mein Kya Hai’. We are also implementing the brand’s initiative- Shaadi By Marriott campaign to venture into the wedding market.

COMMITTED TO SERVICEOur marketing strategy is tied into driving sales and increasing the number of room nights that our guests stay. Additionally, we offer an unwavering commitment to service excellence through innovative guest experiences combined with iconic restaurant concepts and enviable facilities.

ENSURING LOYALTYWe at Sheraton Grand Bengaluru Whitefi eld Hotel and Convention Center aim to deliver unparalleled services and unique guest experiences, which encourage guests to visit our property more often.

As a part of the Marriott International Inc., we offer award-winning loyalty programs such as Marriott Rewards, which includes Starwood Preferred Guest loyalty programs. This helps us honor our guests for their continued support.

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TRENDS

Pleasure for the SENSESVishesh Vijayvergiya, Perfumer and Scent Branding Consultant, Vedic Aroma Lab, talks about how signature scents for a particular hotel or resort is important to create the desired first impression on guests and patrons.

Signature scents can be an exclusive olfactory logo for a brand be it a hotel, resort, spa, or restaurant. Once refreshed by a signature

scent, that guests have come to recognize, they absolutely love it and want to be surrounded by it. It also creates the desired first impression to be remembered by guests long after they have checked-out. A signature scent can be delivered in multiple formats and across all properties. From oil diffusers, air fresheners and water fountains to hot (or cold) towels or even aroma souvenirs for guests, your olfactory logo will be everywhere.

Vijayvergiya states, “Your signature-scent can be delivered in multiple formats and across all your properties. One breath will remind your clientele of the astounding experience they have had with you. From oil diffusers to air fresheners to water fountains to hot/cold towels, even aroma souvenirs to be given to your guests - your olfactory logo will be everywhere!” He adds, “Our rigorous quality control has always been an important part of our philosophy. The fact that the company has been entirely family-run has allowed us to follow each phase of the production process with extreme care and precision. Our unique structure as an independent,

family-owned and managed business also provides a singular ability to focus on our clients in close partnership and to provide greater flexibility, faster response times, and above all, greater transparency throughout the creative process.”

More and more hotels are now choosing to give a souvenir to their guests at the time of check-out. From miniature bottles of aroma oils and scented candles to perfume oils, all are customised with the name and logo of the hotel. The company offers a wide range of products for the hospitality industry that also include: outdoor fragrance solutions, reed diffusers and refills, floor fragrances, air odour neutralisers, gourmet scents, laundry fragrances, air fresheners, carpet fresheners, aroma gift packs, signature scents, scent branding consultancy, as well as bathroom refreshers.

Vedic Aroma Lab’s fragrant specialities have been used by India’s leading hospitality brands, which include Taj, The Leela, Park Hyatt, Radisson, Westin, The Gateway, Vivanta, Royal Orchid, Spree, Clarks, Chokhi Dhani, Kenilworth, Novotel, Hyatt Regency, Golden Tulip, The O Hotel, The Golkonda, Ramada, Mayfair, Club Mahindra, Orange County and several others.

F&B


F&BF&BF&B

REVIEWING RESTAURANT BUSINESS

Restaurants share their branding and marketing

strategies, what they do to increase

footfalls, ensure repeat guests coming in and

grow profi ts with online platforms.

BRANDING STRATEGIES FOR RESTAURANTSFirst primary focus of Eastman Colour is to offer the right product. It is not possible to do branding if your product is inferior in any terns. Once we know the product is right, we start planning marketing activities.

Right from advertising to roping in social media agencies to having the right PR to celebrity endorsements to roping in infl uencers to market our product- marketing is a wider platform. We don’t shy away from involving ourselves in mass publicity as anything that takes us to our customer is worth the activity.

INCREASING FOOTFALLS Focus on the right product and service is our ultimate step to footfalls and better sales. We do extensive marketing to reach a wider audience. Exciting social campaigns, advertisements, events and more- we rope in each and every possible medium of communication to reach the specifi c audience.

ENSURING REPEAT GUESTSI have always believed in the fact that customer is the ultimate king. It is not only unique concepts that drive our customers to our outlets, we ensure that we have the best of events and offers in place to give our customers reasons to keep visiting us. We surely have a loyal database to whom we keep sending updates on our outlets. Not only this, little small things like cake cutting ceremony on anniversary and birthdays, complimentary desserts on certain billings or happy offers on prominent calendar events- we defi nitely make our customer feel special to retain their love and loyalty .

ONLINE PLATFORMSFor Swad, we are using Swiggy. Owing to the fact that Zomato is one of the most prominent platform bringing all the restaurants together, it is certainly a medium where we advertise as well. Customers putting their reviews certainly works as the fastest word of mouth advertisement. Hence with more visibility it certainly gives more profi ts.

Dinesh Arora

Dinesh AroraDirectorEastman Colour

Kanchan Nath

Rohan Kumar

BRANDING STRATEGIES FOR RESTAURANTSWe have always believed that word-of-mouth marketing is the best and most effective marketing of a restaurant. If a guest has a fantastic experience at the restaurant, he is bound to become a brand ambassador to reach out to a larger audience. Guest interaction has always been a priority for us and has been working well since we launched. Having said that, we do feel that presence across various platforms such as Facebook, Instagram and other discovery platforms greatly helps in marketing the brand. Pictorial content across platforms is gaining more and more traction these days and we are focusing on the same.

INCREASING FOOTFALLS Increasing footfalls has been a challenge for almost every restaurant. The strategy is very simple - focus on the product, get the fundamentals right and it will all fall in place. We focus on every aspect of the restaurant from food, music, drinks and hospitality and that, of course, has a resonating effect on footfalls and sales.

ENSURING REPEAT GUESTSGuest comfort and satisfaction play an important role here. We keep a friendly approach at Fantom with all guests and ensure we meet their expectations in line with their preferences. The result is not just repeat guests but friends who get their favourite beer and drinks before they even ask for it.

ONLINE PLATFORMSWe are not into home delivery currently and hence do not use Swiggy or Zomato. The presence on Zomato, however, does help in reaching out to people looking for places around. The discovery through Zomato has helped increase footfalls and sales.

Ideally situated on the upper ground fl oor of the South Point Mall, the restaurant features eye-catching interiors that are done up with rustic decor and fi tted with plush seating arrangements along with booths to seat plenty of beer lovers. We have great music played by the DJ making the place quite lively and attractive.28 The 'buzz' and the food, keeps patrons coming back for more.

Rohan KumarManaging DirectorFantom- Bar & Brewery, Gurugram

F&B


Mukesh Kaushik

BRANDING STRATEGIES FOR RESTAURANTSThe marketing campaigns and activities depend on the scale of your business. We do a mix of conventional and new day marketing activities such as SMS campaigns, pamphlet distribution and social media marketing.

INCREASING FOOTFALLS For any business, retention should form a larger part of your revenue as you will not be incurring an additional cost of acquiring them. Make sure that you offer them the best experience that will ensure they visit back, and word of mouth publicity is the best form of marketing we can do.

ENSURING REPEAT GUESTSOffer the best of your food and service, make sure they feel valued when they dine-in at your restaurant and be as accommodating as you can be.

ONLINE PLATFORMSWith changing market, we must be updated to make sure we get the maximum

visibility. Zomato and Swiggy help us getting that visibility and reaching out to the potential guests. They defi nitely help in increasing your volumes, but with a cost. As far as profi tability is concerned, it is subjective.

Mukesh KaushikManaging DirectorDelhi Highway, Mumbai

F&B

Priyank Sukhija

BRANDING STRATEGIES FOR RESTAURANTS We have made best use of public relation strategies to push our brand and have conversations evolve around it in the media space. Plus employing all strategies to get the brand name listed in trend stories and especially brand collaborations which is a great push to the brand.

Our social media presence is omnipresent with a considerable brand following through Instagram and Facebook.

INCREASING FOOTFALLS It lies mainly on customer retention and for that you need to give them something good and something to look forward for them to come back. So, in order to do that, we bring into place exciting offers and events curated specially to reel people in and attract audience.

One of the events are defi nitely artist performances, and we have been known for bringing in some of the most popular artists which has brought our name being talked about for weeks before and after. Good service is the key to increasing footfall.

ENSURING REPEAT GUESTSWe have a very systematic loyalty card in place that offers repeat discounts to people and lets the sense of loyalty fl ow in our customers plus an added point to that is that our managers are well trained to build good relationships with people.

ONLINE PLATFORMSWe use Zomato extensively for restaurant discovery but not from the delivery aspect. People use Zomato before going to a new place, so it is always up to date with the current deals, menu's and images. Hence, this vertical works for us extensively and we have been very active to maintain it.

Priyank SukhijaDirectorFirst Fiddle Restaurants

F&B


Umang Tewari

BRANDING STRATEGIES FOR RESTAURANTSWe are in a very dynamic stage of the food industry. Our customers are well travelled and know the best of food, drinks and culture around the world. There is not a single way these days to run the restaurants, and that is the reason we adopt multiple ways. While the fi rst focus is always on the right product-

We have the team of experts who make sure that customers get the best of food innovations and drinks. Post launching the place, we initiate a lot of soft trials with our regular customers so as to take their positive feedback. We also rope in various form of advertisements in the form of online campaigning, print ads and inviting infl uencers to write on us.

INCREASING FOOTFALLS The food and beverage industry will continue to evolve. The industry has evolved from the more traditional concept to the more International concepts. We make sure to keep bringing innovations with the concept, food and drinks to entice our customers.

Also, social media campaigning is on the boom. We run a lot of social media offers and keep introducing

engagement plans for our audience so as to stay visible, and hence keep working to attract more customers. After staying in the industry for so long, one thing we know really well is, that one just cannot fool the customer, you have to offer the right product at the right time at the right price. Stay consistent on your performance, and your customer would always like to come back to you.

ENSURING REPEAT GUESTSThanks to the much-evolved customers, people like to experiment with new things and this gives a way to come up with new and exciting innovative menus. We have been following the pattern of working two months in advance where we pre plan the happenings for both the outlets and stick to that. Aggressive marketing is also the need of today, Hence, we have been making sure to market the place to the best of our abilities. Right from print campaigns to radio campaigning to social media boosts, to roping in celebrities to reach wider audience and doing live performances of artists, we do a lot to attract customers. It’s not only about offering new things, but it is also about staying consistent. If you intend to have repetition of customers, you have to make sure that each time you surpass their expectations.

Umang TewariDirectorBig Fish Ventures

F&B


Abhinav Aggarwal

BRANDING STRATEGIES FOR RESTAURANTSOur strategy for Branding and marketing is essentially twofold:Critic reviews: We have hosted almost all the bloggers and critics of repute. They are the infl uencers of the industry and shape the views of a lot of a people.Social media: Here we do more targeted marketing by advertising content to our targeted group.

INCREASING FOOTFALLS We run a lot of campaigns across the week. Things like ‘Her Tuesday’: All ladies get a 20 percent off on their bill. Also, we keep experimenting with the menu by deep data analysis. We are continuously evolving as per our customer needs.

ENSURING REPEAT GUESTSWe are soon starting a loyalty program which is going to be in partnership with a few other outlets. Basically, a cross loyalty program.

ONLINE PLATFORMSWe are exclusively on Zomato for now. It certainly has organised the industry and provided a great platform for business and customers both to interact. Visibility has certainly increased for restaurants. It also provides another branding channel. But of late with the entry of new products like Zomato gold, profi tability has certainly gone down.

Abhinav AggarwalOwnerCafé Staywoke, Gurugram

F&B

DESIGN

Redefi ning space INTERIORSWith a vision of evolving spaces into character and personalities, H.S. Ahuja and Associates has redefi ned the basics of interiors. The recent accolades they have received has inspired them to further expand the business.

After winning so many hearts with the exclusive interior designs across the country, H.S. Ahuja and Associates were honoured at the

National Icon Awards for The Best Interior Designers (turnkey Interior projects from planning to execution pan India from the renowned actor Sunil Shetty himself). HSAA has become the name to admire within the world of interiors. Hema, Vice President, H.S. Ahuja and Associates gives attention to every detail and is skillful in terms of problem solving

which gives her the reputation for delivering high caliber, personalised spaces that once started as her clients’ visions and dreams. There are no basic guidelines or design that they follow, the only agenda is to stick to the basics and go for something that lasts, as ultimately this is what the user looks for. “We design every project keeping in mind the end user. There are even times when our design philosophies and the taste of the client or the ideas of the client doesn’t match, then we change our design and blend our design philosophy to match the clients’ as much as possible to bring out a beautiful and satisfactory end product. Ultimately, I know I’m successful when I deliver what my client desires” says Hema.

H.S. Ahuja and Associates is better known for its expertise for turnkey projects, renovations and makeovers of any interior spaces like residences, hotels, restaurants, villas, offi ces, playschools and any other commercial spaces. “We have clients, who once they connect, they stay with us forever. They say they came to us as a client but feel like a family member by the end of the projects. These are the kind of relationship we share with our clients and the services we provide to them. We build relationships and not just designs. This is what makes us different from other designers and gets us repeat clients.” says Ahuja, CEO, H.S. Ahuja and Associates.

They stick to the basics and go for designs that last, as ultimately that is what the clients are looking for


AVENUES

PRODUCTS

Pro

duc

ts&

Ser

vice

s

From the destination for elegant business and lifestyle accessories comes this amazingly versatile, secure range of leather RFID bags: briefcases, laptop bags, business-styled handbags, and backpacks. A range of timeless yet effortlessly modern travel and business items that is as functional as they are fashionable, Jekyll and Hide use only the fi nest hand-picked, tough and resistant full-grain leather (considered the toughest and most durable type).These stylish beautiful and long-lasting bags are tanned using a traditional and natural vegetable tanning process designed to resist moisture and over time look more beautiful, developing its own characteristics over the course of its life.

Etasaa, a prime destination of handcrafted contemporary products brings forth a stunning collection of metal human sculptures, a collection that is unparalleled in quality, created-fashioned with fi ne taste and elegance of great artistry. The collection is inspired by the ‘Phases of human life and the complex relation of Man and Woman’ and the regal epoch of rustic metal art together with modish look; which collectively makes the assortment expressive, exquisite and artistic in true essence. Etasaa’s trendy metal sculptures come in breath taking variety. The modern abstract sculptures exude an infectious sense of freedom & expression and fi nd its inspiration from pure beauty of artistic imagination.

BAGGAGE STYLE

TIMELESS SCULPTURES

SLEEK BASINS EGRAFF, the worldwide manufacturer of innovative faucets and shower systems, introduces DESIDERI, the collection including Arnina and Harmonie. With its round and gentle shape Arnina is the expression of balance and grace at the same time whereas Harmonie washbasin is a triumph of charm, elegant and essential in its lines. The Desideri collection refl ects a modern taste that enriches the dialogue with architects, stylists and designers working on interiors. The collection features a warm-to-touch feel with a unique and luxurious smoothness, offering users an exclusive and elegant bathroom.


Roca introduces new additions to its exquisite range of Puzzle shower collection. Crafted to elevate the daily bathing experience to an unmatched level of luxury and tranquility, each element of this collection is customized as per user preference. Meticulously crafted with six rejuvenating body jets and compact hand shower, the collection aims at turning an ordinary bath into a rejuvenating journey. Providing a 360-degree bathing experience, it allows individuals to create customiSed hydro massages.

SHOWER POWER

Smarten your work space with Bouteak’s quintessential furniture set designed especially for the modern offi ce. The smooth teak wood fi nish and rich mahogany colour gives a regal aura to any offi ce. Our master craftsmen handcrafted this modern set which is an ideal mixture of function, toughness and elegance. Bouteak’s furniture crafted with precious reclaimed Burmese teak and Mahogany makes it a great candidate for sophisticated, modern and elegant interiors. The chesterfi eld designed chair adds that extra panache and style to your offi ce.

CRAFTED DÉCOR

STYLISH FLOORS

Cornitos brings to you the ‘box of joy’, themed specially crafted gourmet selection to enliven festivities. Nachos Fiesta and 9 Star Dip O’ Treat gift pack adds a Mexican twist with exotic Nachos crisps and lip-smacking dips. Cornitos introduces diamond shaped ‘party pack’ which might surprise the guests with its exotic Nacho Crisps & Party Nut mix.

BOX OF JOY

Span Floors, a leading brand of wooden fl ooring in India expands its product portfolio with Millboard composite decking. Millboard Composite Decking is a game changer, it made from a unique resin blend which is designed to specifi cally withstand outdoors elements making it resistant to any kind of moisture, algae, stains, mould or impact. Furthermore, the proprietary Lastane surface layer not only provides a high resistance to UV light, but also provides an anti-slip surface – even when wet. Like all other Span fl oor products, this new collection takes care of aesthetics, durability, health and sustainability.

PRODUCTS

EVENTS

The traditional cake mixing ceremony usually starts a few days ahead of Christmas and the winter festivities, ushering in good

tidings and happiness for the festive season. The Imperial New Delhi had organised this fruit soaking ceremony this October, all amidst great cheer and festive fervour. The holiday season rang in under the watchful eyes of Executive Chef Prem Kumar Pogakula and Pastry Chef Vivek Chauhan along with his team and few spirited guests, all excited to be part of the festive fun. Massive varieties of candied fruits, fruit peels, assorted nuts, juices, and the all-important spirits like cognac, rum and grand marnier were used to soak the

fruit in and blended joyfully for an exotic dough preparation, to mature beautifully in time for Christmas and to be churned out as Christmas plum cakes, puddings and Stollen by The Imperial pastry team. “The traditional cake mixing ceremony spreads joie de vivre and camaraderie for Christmas. The occasion is incomplete without the traditional Christmas cake and we at The Imperial have always organised this tradition with lot of enthusias. It is an ecstatic moment to watch the guests and chefs participate in the mixing, celebrating the onset of the festive season” expressed Vijay Wanchoo, Sr. Executive VP and GM The Imperial New Delhi.

CAKE MIXING CEREMONY AT THE IMPERIAL

NatureFresh, the home-grown brand of Cargill’s food business in India has extended its offering into premium health oil

space with the launch of NatureFresh Acti Heart, at a press conference in New Delhi, Positioned as India's 1st oil which fulfills all requirement of being healthy oil, NatureFresh Acti Heart intends to provide consumers with a complete health oil for their active and modern lifestyle.

Based on the premise of ‘Goodness for the Good Hearted’, NatureFresh Acti Heart adheres to the guideline of Indian Council of Medical Research on dietary fat. Packed with the goodness of Omega 3 that fi ghts infl ammation and provides a healthy lipid profi le, it also has the ideal Omega 6/ Omega 3 ratio, as stipulated by National Institute of Nutrition (the ideal ratio should be between 5 to 10). Along with this, it has high MUFA which ensures low oil absorption in food and Gamma Oryzanol that reduces bad

cholesterol and increases good cholesterol, making it a healthier option for the discerning consumer. It is also fortifi ed with Vitamin A, D, and E.

All above stated health benefi ts of NatureFresh Acti Heart makes it a healthier cooking oil to cope with a sedentary lifestyle which makes one more prone to lifestyle diseases like obesity, coronary heart diseases & metabolic disorders etc.

CARGILL LAUNCHES NATUREFRESH ACTI HEART


5 to 10). Along with this, it has high MUFA which ensures low oil absorption in food and Gamma Oryzanol that reduces bad

cholesterol and increases good cholesterol, making it a healthier option for the discerning consumer. It is

.com I

TRENDS

Lenon Goncalves Duarte, Export Sales Manager, Tramontina S.A. Cutelaria tells us more about their company products.

Perfect Utility

WHAT MAKES TRAMONTINA UNIQUE?Tramontina is known all over the world because of its way of producing the highest-level quality products, its concern about the environment and the quality of the people's lives. Being a 107 years old company, we produce more than 18 thousand items, from kitchenware items to electric cars. We are also certifi ed under ISO 9001, ISO 14001 and OHSAS 18001

WHICH PRODUCTS DO YOU SUPPLY TO THE INDIAN MARKET?Currently, we are working with kitchen knives, bakeware moulds, aluminium and stainless-steel frying pans with non-stick coating, sushi knives and kitchen utensils. In the near future we would be coming up with cast iron utensils.

WHO ARE YOUR INDIAN CLIENTS? Major of our sales come through our distributor network we have around 18 distributors all over the country. Tdirectly. Some of the esteemed customers are ITC Limited, Sarovar Portico, Radisson, Hyatt, The Lodhi and many more.

Lenon Goncalves Duarte

appointmentsNEWROLES

NITIN PATHAKGeneral ManagerThe Novotel Pune Nagar Road

i Nitin Pathak has been appointed as the GM of The Novotel Pune Nagar Road. With an experience of 18 years in the hospitality

sector, he believes in providing wholesome experience to the guests and empowering the employees to deliver their best. An alumnus of IHM, Ahmedabad, he has done his post-graduation with an Executive Masters in Business Administration from SP Jain Institute of Management & Research, Mumbai. In his previous roles, the most recent stint was at ibis, Gurgaon where he served as the General Manager for two years and successfully launched a new F&B concept as a pilot project for all ibis hotels in India with an outsourced agency- Studio Gourmet. Prior to AccorHotels, Pathak has worked with various reputed properties like Citrus Hotels among others.

SRIKANT PERI General ManagerHilton Shillim Estate Retreat & Spa

i Srikant Peri has been appointed as the General Manager at Hilton Shillim Estate Retreat & Spa. With more than

30 years of experience in the luxury hospitality industry, Peri will play a major role in expanding business in India. His responsibilities will include strengthening partner relationships, strategic planning, managing and overseeing day-to-day operations, and driving business development to meet growing business and consumer needs for an effective wellness programme. Peri is also expected to take the lead in carrying out the company’s strategy to further advance and continue the growth in both commercial and enterprise. Peri’s last stint was with Banyan Tree hotel, Maldives, as the General Manager.

APPOINTMENTS

MANISHA SHARMAHotel ManagerFairfield by Marriott Bengaluru Whitefield

i Marriott International has recently appointed Manisha Sharma as

Hotel Manager for the recently opened Fairfield by Marriott Bengaluru Whitefield. Sharma has 16 years of rich experience in Rooms Operations, after acquiring her Post Graduate Diploma in Hotel Management from 'The Oberoi Centre of Learning & Development, New Delhi. She began her career in 2001 and brings with her extensive knowledge of the Hotel Operations. She has worked with the Oberoi Hotels and Resorts for 8 years before moving to Marriott International.

RADHIKA DEWANDirector of Sales, Sheraton Grand Bangalore Hotel at Brigade Gateway

i Sheraton Grand Bangalore Hotel at Brigade Gateway has appointed Radhika

Dewan as Director of Sales. Dewan comes with over 10 years of experience in sales and marketing domain with commendable knowledge and expertise. Prior to Sheraton Grand Bangalore Hotel at Brigade Gateway, she held the position of Director of Sales at Fairfield by Marriott Rajajinagar where she was involved in strategic implementation and development of the hotel. Subsequently, she was associated with other Marriott and Accor properties like JW Marriott Mumbai Juhu; JW Marriott Mumbai Sahar, among others.

KETAN SALVI Director of Sales & Marketing Holiday Inn Mumbai

i Holiday Inn Mumbai International Airport, part of InterContinental

Hotels Group has appointed Ketan Salvi as their Director of Sales and Marketing. His responsibility will include leading and further improving all aspects of the sales and marketing communications, promoting brand strategies and providing the best of Holiday Inn hospitality experience to the guests. Salvi joins Holiday Inn with total 10 years of work experience. He brings experience from chains like Marriott International, Hilton Worldwide, among others.


ANURAAG NARSINGANI Executive ChefJW Marriott Hotel Pune

i Anuraag Narsingani has been appointed as the Executive Chef at JW Marriott Hotel Pune. In his

new role, Narsingani will be responsible for overseeing smooth functioning of the F&B outlets and managing culinary operations at the hotel, while He creating a striking experience for guests. With close to two decades of experience in the hospitality industry, he is a quintessential chef whose expertise in the culinary world has resulted in award-winning menus. Prior to joining JW Marriott Hotel Pune, Narsingani worked with The Oberoi Hotels & Resorts.

AGNIESZKA ROZENSKA Outlet Bars ManagerGrand Hyatt Mumbai

i Agnieszka Rozenska joins Grand Hyatt Mumbai as Outlet Bars Manager. A specialist of bistros and cafes,

Agnieszka has 13 years of experience in the Food and Beverage industry. During her career, she has worked with brands and cafes like Hilton, Brama Jazz Café, and Octans - The Spirited Bar. Prior to joining Grand Hyatt Mumbai, she was part of Hyatt Family at Andaz Amsterdam where she worked as an Outlet Manager. She is very passionate about discovering new places and cultures, flavours, drinks, people and sounds, which defines her enthusiasm in exploring self by discovering others.

FARHAN HAMIDANI Director of Sales Novotel Mumbai Juhu Beach Hotel

i Farhan Hamidani has been appointed as the new Director

of Sales for Novotel Mumbai Juhu Beach Hotel. In his role, Hamidani will be responsible for leading and further evolving all aspects of the sales, driving revenues, and promoting brand strategies. Prior to joining AccorHotels, Hamidani was associated with Hyatt hotels for nine years, where his first assignment was with Grand Hyatt Mumbai in the F&B sector. His profound understanding of the hospitality industry will be critical to his role as the Director of Sales at Novotel Mumbai Juhu Beach Hotel.

MANUJ RALHAN Director of Operations JW Marriott Hotel Pune

i Strengthening its dynamic team further, JW Marriott Hotel in Pune

has appointed Manuj Ralhan as the Director of Operations. With over a decade of experience in the hospitality industry, Ralhan will be leading business and strategic operations of the property in the new role. Primarily responsible for overseeing smooth functioning of the hotel, he comes with experience that will help implement the brand service strategy and initiatives. He has always been looked up to as a highly encouraging mentor and thrives on guiding teams to ensure that the services of the hotel are known for being the best in the city.

MANAS ZEND Director of RevenueGrand Hyatt Mumbai

i Manas Zend has joined Grand Hyatt Mumbai as the Director

of Revenue. With over a decade of experience in financial planning and revenue management, Zend has worked with a number of hospitality brands including Taj Hotels & Resorts, InterContinental Hotels Group, Bharat Hotels, and JW Marriott. A technology specialist, he has been a part of the Hyatt family and was associated with Hyatt Regency New Delhi and Hyatt Regency Mumbai in the past. He started his career at JW Marriott, Mumbai, in food and beverage operations, and later moved to revenue management.

APPOINTMENTS


Adding to its range of products, Springlife mattress has recently introduced stainless steel roll away beds.

SunnyOverseas offers some trendy pieces of furniture, we fi nd out more about colours, designs and trends.

Long life with Springlife

Fabulous furniture

Springlife mattress is committed to regularly bringing new products for the convenience of hospitality sector.

Stainless steel roll away beds is the latest innovation that has immediately caught the attention of hospitality management across the industry. Their roll away beds have a premium position in the hospitality sector because of their hi-quality bed frame and spring mattress. They come in two models, model Z and model Z+, with bed frame made of stainless steel and only premium quality imported wheels for Model Z. For model Z+, they use pneumatic wheels which are free from any noises on wooden fl oors or marble fl ooring, whereas the mattress is spring pillow top with premium plush knitted quilting.

It offers numerous advantages: 1) Its stainless steel frame is easy to maintain. Only a spray polish is enough to keep them always new. 2) It is easy to manoeuvre by

a single person in the lobby. They can be easily unfolded and folded by single person in the rooms. 3) No more screeching noise, since they have good quality wheels. Our quality and service has been proved again and again by being a supplier to leading hotel chains, few include: Taj Hotels and Resorts, Ramada hotel, Fortune hotels, Radisson, Country Inn & Suites. We are also suppliers to the Indian tourism industry Indian army units for almost four years now.

Springlife mattress with its motto, “maximum comfort delivered” is a renowned mattress manufacturer in India.They are a JAS-ANZ ISO 9001:2008 certifi ed, good manufacturing practices certifi ed by international benchmarking & certifi cations company. Based in Delhi and, NCR, they offer an extensive range of high-quality products, varying from pocket spring mattresses, orthopedic mattresses to beach mattresses which our 100 pe cent washable.

The trend in furniture for this year will be centered on colours. According to Pathik Ahuja , Director,

SunnyOverseas, “In the Indian market, colours will play a central part in this year’s hotel and restaurant décor trends.”

In terms of form, furniture will see more curves and sinuous lines. Lots of texture will be at play as designers mix different materials and fabrics. Furniture will be in tandem with the overall décor, with some pieces standing out and some pieces blending in. Minimalism continues to be a guiding feature for décor. Furniture and furnishings play a vital role in connecting rooms and varied décor elements.

Speaking about international trends he said, “Furniture design trending will be hip and chic.” There will be an explosion of color-vibrant, vital and capturing-chairs,

armchairs, supersized sofas, and accessories offered in a wide range of colour tones, strong and characteristic, as were even tables and luminaries. Highlights in more gold and brass tones will be seen on the furniture.”Double functional furniture will become trendier (furniture and storage that doubles as décor). “Marble is a staple element of a luxurious space. Metal fi nishes,

such as with white gold, rose gold, black, gold etc will be used as highlighters to create stunning results. It’s all about the continuing pursuits of individualism, living an inventive and genuine life.”Ahuja says, “I have always adored style and my dad always encouraged me to be creative and successful. Fashion you can buy but style you must possess.”

TRENDS

Postal Reg. No.: DL (ND)-11/6173/2018-19-20 WPP No. U(C): 306/2018-20

Posting Date 15-21 (Every Month) at NDPSO, New Delhi - 110001 RNI No. DELENG/2000/1230

Date of Publication 15-11-2018

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