Official StylesheetFonts and colour schemes

Fonts in the magazine

The masthead font: GANG WOLFIK

The subtitle font: Agency FBThe main text font: Franklin Gothic Book

Quotes Font: Gabriola

Masthead Font

Gang Wolfik

The masthead is the title of the magazine, which is always at the top of the front cover.

This font will be used in the Contempo magazine only for the masthead. This font will only appear once in the magazine, because the masthead only appears once. This font is easily recognisable and distinct. As Contempo becomes more popular, this font will become associated with Contempo. The font will make the masthead of Contempo become recognisable throughout the music industry, due to the font’s distinct letter designs.

Title and Subtitle font

Agency FBThis font will be used on most of the titles and subtitles within the Contempo magazine. One reason why this font is being used is because it’s not a boring font. I wanted the subtitle font to have some kind of design to it, and I didn’t want to use a “normal” font such as ‘times new roman’ or ‘Arial’. Also, this font is not too hard to read, which is what I wanted, because I didn’t want readers to have difficulty in being able to read and understand the titles and subtitles.

Main Text Font

Franklin Gothic BookI chose this font for the main body of text within the Contempo magazine, as well as all the text in the pitch document and the Stylesheet for this magazine. I will use this font in the magazine because it is a simple font, and it is easy to read. The font does not need to be recognisable, and it doesn’t need to stand out, because it will only be used in the main text of the magazine. This font is not going to be displayed on the front cover, so it will not need to help attract readers to pick up and buy the magazine. That is why I believe that this is a good font to use.

Quotes Font

I am going to use this font every time there is a quote in the contempo magazine. This font is being used because it clearly looks different to the font that is being used for the rest of the text in the magazine (Franklin Gothic Book). This makes the quotes stand out from the rest of the text.

Gabriola

Colour Schemes – Page 1■ Contempo will have distinct colour scheme. The masthead will be in dark grey, the

subtitles and titles will be in red, and the main text will be in black.

MASTHEAD COLOUR = dark grey

Subtitle and title colour = RedMain text colour = BlackQuotes colour = black

Colour Schemes – Page 2■ The masthead of the magazine will be in dark grey. It will be almost as dark as

black. I am using this colour because it is a very clear colour, and it will contrast with white backgrounds.

■ I am using red for the titles and subtitles to make them stand out against all the other (smaller) text in the rest of the magazine. This attracts the reader’s attention to this text.

■ I am using black for the main text and the quotes in the magazine, because it contrasts with white backgrounds.

■ However, not all the backgrounds that I will use will be white. If the background is not white, I will make all the text in a colour which contrasts with the background colour, so it is easier to read.