‘PLUS’ is emphasised in red block letters. This makes the audience believe they are getting more for their money. Also the list of a variety of ‘A list’ celebrities will attract their fan base.

Barcode is at the bottom of the cover where it will have the least impact.

Issue date and price

Web link. Fans can view online. This will help with advertising.

The masthead is the boldest text on the page. Placed in the top horizontal 3rd.

This makes it easier to see the magazine when it is in stands. It is striking in red and links in to the colour scheme.The main cover

line in block letters and red which is eye catching. Also has a quote which gives a slight suggestion about the film.

Banner. By using the word ‘EVERY’ suggests that this is the only magazine the buyer needs as it has everything in it already.

Using a pun for ‘Gore Blimey!’ is catchy and lets the audience know what the film is predominantly like, in this case gory.

‘Special’ suggests it is something unique & one off

The red pupil is un-natural and surreal; it represents the characters thirst for blood and evil nature.

The characters face is half dark; this suggests he is a dark natured person. That he is hiding something and may have 2 sides to his personality. Positioning of the main image is unconventional of magazine covers. They are usually in the centre face on.

‘Exclusive’ tells the audience only this magazine has them and that they are getting more for their money.

Alliteration is catchy and will grab the reader’s attention.

All the audience need its telling them all of the scenes.

Capital letters, something that is not possible to do. Will intrigue the audience. This is an enigma as it makes the audience ask questions

The image takes up about 60% of the cover. This is a common convention of film magazines. Ratio of text to picture is less.

Masthead is the boldest text on the cover. It is also being overlapped by the main image of Robert Downey JR. This is because it is an established and well known magazine therefore does not need the whole name to be shown.

The red stands out and is eye catching. It is located in the top horizontal 3rd. This makes it easier to be seen when it is in magazine racks.

Issue number, release date and price

Image is popping out of the polaroid. This suggests his character has some kind of dominance in the film

Main cover line in bold writing. ‘Sherlock Holmes’ is a film known worldwide. Name of the film with a small tag line. Gives an indication of what the film is about.

Freebies will entice the buyer and encourage them to get this magazine as it if offering them something for nothing.

Banner. The yellow does not stick to the colour palette making it stand out.

Bar code where it will have least impact on the magazine cover.

‘Special!’ suggests that only this magazine has it, therefore has more to offer than the other magazines.

The film reel lets us know what the magazine focuses on.

USP. Robert Downey JR has been in classic films such as ‘Iron Man’, ‘Due Date’ & ‘The Avengers’. The cuts on his face represent him as a fighter and suggest some kind of action will happen in the film.

‘Worst’ nothing beats it. The audience are getting more for their money

The bold letters and exclamation mark give the effect that it is being shouted. Also it suggests that it is something you ‘MUST’ do.

Masthead is boldest on the page and placed in the top horizontal 3rd making it easy to see when in magazine racks. Also the light blue could represent the cold & heartless murders that the character ‘Sweeney Todd’ attempts.

Established ‘A list’ celebrity. Name in a bold font making him of more importance than all the other celebrities listed below. It also tells the audience what the main Article will be about.

The use of pale make-up makes him look ghost like. His expression is angry and hair is wild making him look slightly eccentric.

Issue number and release date. However there is no bar code shown. Could suggest it is a fee magazine.

Cover line. ‘Preview’ suggests that it is something not everyone has seen before. So the audience think they are getting what other magazines are not offering.

Cover line. The red stands out as it is contrasts with the rest of the colour palette of blue, white and grey. Suggests they are getting things other magazines cannot offer.

‘PLUS’ leads the audience to believe they are getting more for their money. ‘Sweeney Todd’ is in blue so it

stands out. Also it is a well known classic so will encourage fans of that musical to buy the magazine.

The image takes up about 85% of the cover. The text is overlapping.

No web link is shown. This suggests such a well known magazine would not need as much advertising.

USP (unique selling point) Johnny Depp is a well known actor and will attract a female audience. However is very versatile & has been in many classic films. For example ‘Edward Scissor hands’, ‘Pirates of the Caribbean’ & ‘The Tourist’.