Ancillary text ResearchExsisiting magazine advertisements

For music videos

For my project I'm creating a music video along with 2 other ancillary texts. My chosen ones are to create a fully working professional digipak that looks good enough to be sold on the high street, alongside a magazine advertisement showing advertising my upcoming music video.in this research I'm going to be focusing on them magazine advertisments.Looking at exsisiting old and new products, how they’re designed for purpose, what features they have and where about in the magazine are they published. I thought it would be really helpful to conduct this research as I feel it will grow my knowledge in the area and will give me lots of ideas and conventions that I can follow.

Again I'm going to direct my focus onto Pop music video magazine advertisements as I feel this will be most benfitical to me.However I am going to look at a few other examples to see if the genre determines how the advertisement is made and if it effects what magazine it is put it.

Exsisiting ProductsA worldwide pop star like Rihanna I thought would be really good to look at. Being such an iconic figure world wide I thought it would be interesting to see how she aims and promotes her upcoming music videos within magazines. I found this example to my left. This is promoting her album Rated R.I found this to be published in a girls pop magazine fairly near the front. It fills a whole a4 size page up and focuses solely on the advertisement.

Black and white is not a colour scheme I feel is the best at grabbing peoples attention to her new and upcoming album. Quite a risky option if you’re a newcomer, however because Rihanna is so loved and noticed Globally. This doesn’t matter. The main feature of the advertisement is her. Known for her iconic image having her filling up ¾ of the page is the selling point. She doesn’t need fancy colours and designs to promote herself.Shes already big enough. This laid back theme juxtaposed with her as an artist works really well.Th eimage itself is evry dark.Shes dressed in harsh leather clotihng with fashion jewlwery and dramtic makeup.Not rihannas everyday look.I feel this sparks contoversoy…

RIHANNA

In the sense this album has something different to offer, something she may not of done before. Her pose within the image as well is very intriguing. Its drawing you.The font used is also quite simple, other than the large image I feel the only other aspect that stands out is the red text. This states the hit songs she's already released which are involved with the album.Again,quite a good selling point in my opinion.Because,if consumers have listened to one of these popular songs and liked it, they may be more inclined to go and buy her whole album because of this.

Her new logo for this album, I really like this as an added touch. I feel it gives the new album a new identity and signifies its something she hasn’t done before.

Her label and website are listed here as additional information for the consumers.

Name of the new album ‘Rated R’ is here.Its not the main focus point of the advert. Its a little hard to see, but as long as you know Rihanna's new album is coming out I suppose this isn't as important.

In full conventional make up, her appearance as an artist is one we recognise

Parent advisory allows us to know they my be swearing or something explicit within the upcoming album.

Bold, bright, already existing noticeable name of her songs

Looking at this magazine advertisnent from a personal point of view I feel it does work really well. When coming up with my own magazine advertisement I'm going to try and match some of these conventions.However,because my artists wont be known as of yet I'm going to make the overall advetimsent look a lot more visually pleasing while still looking classy. I want it to look professional but exciting to consumers so there more inclined to remember it and even maybe buy it when its out.Im going to focus on finding all my artists identity and bring them together to create something that looks really good.

From this magazine advertisement I really like the layout. I feel It looks really good. It keeps the artists the focus point and Makes their appearance and identity known. For my advert-isment I think I may do this aswell.I want my artists to be remembered and their faces are the most important thingto do this.

As my artists are 3 separate artists coming together to collab-erate I'm not going to create a logo as I don’t feel it will beAppropriate however for solo artists, like Rihanna it really adds Something good to the advert.

Thinking about Pop conventions, I don’t feel it follows the Tradtional ones. Its quite a risky new style but works well for her.For mine, I feel I'm going to keep the main feature image big,The text in a nice font which is bright, bold and noticeable.I want to make sure the title of the album is clearly visible also.I don’t want to over crowd the advert because then it canBecome quite boring and missleading.however,I do want it toFeature all the relevant information is a fun way.

Exsisiting ProductsJESSIE J

When conducting some more existing products research I found an advertisement for Jessie J.Like Rihanna is very similar in layout. This seems to be a running theme within quite a lot of music video magazine adverts. Personally I like this one by Jessie J a lot more.The main image is the focus point and its surrounded by information that’s easily readable and is east to notice.

Jessie is dressed in conventional makeup and costume and her appearance matches how we know her as an artist. This creates very similitude and allows the consumer to recognise her straight away. Her pose is quite fierce also. Having the mouth slightly open portrays an attitude for her, and this juxtaposed with the black lipstick creates and idea of what she might be like/what her new album has to offer. Her artist name stands out massively. I like this, it lets everyone know who she is, even if they previously didn't. I love the use of the gold font. It looks professional, works well within the colour scheme and gold is often associated with the rich, so again establishing her as an artist that’s done well and is successful in her sector.

Her artist name is boldly labelled on the advert, allowing everyone to see who she is.

In conventional pop make up, following quite a grungy ‘bad girl’ sort of look

Statement signature hair that she always has. Its apart of her media identity.

Clothing continues the over all ‘bad girl’ look she's portraying. And works well with the them of the advert.

Title of the album is stated twice, once built in with her name logo and again at the bottom half of the advert. Reminds the consumers of what the album is called. Making them more inclined to buying it, when its released.

Includes her no1 single feat B.O.B,which was very popular. This point of sale allows consumers to think, if they liked that song, then they’ll probably like the rest on her album. A technique to draw consumers in and to encourage them to but the full album.

She features her website, this is an example of cross media convergance.Shes promoting one thing within an other. I like this little add on though, I feel it makes it more interactive for the consumer to go and explore further on what they’ve seen.

I like how the black clashes against the white and makes her stand out.

Record labels are listed at the bottom.

I like the framing of the image, having it so central makes the overall layout work really well. Everything looks even, and doesn’t look messy or out of place.

After analysing this music video advert I’ve come to the conclusion its very similar to the first one I looked at, but even better. I really like this from the moment I saw it.Like Rihanna the layout is similar and the colours are not overdone they’re classy and simple. But as an advert works well.

Thinking about my magazine advert I'm hoping to create something similar to this. This research has opened my eyes more about what needed to be included within an advert in order to make it successful.I love the use of the gold font in this one, I feel it really re iterates how successful she is and labels her self as wealthy, just by using the gold colour within the font. I also prefer the framing of the main feature image in this one to. I feel it works better, and draws you in instantly to her eyes. Rather than the Rihanna one which I feel you may just turn over as the image isn't all that great.

For my magazine advert,im going to chose carefully a colour scheme that I think will work well in promoting my artists. The features that have inspired me for my own ancillary text is:

Logo design Font colour Overall Colours Scheme Framing for the image Website & other additional information Album Title to be very visible Clothing & make up to have continuity so it all

works well and looks really good together

PLAN BAfter looking at two popular pop female artists I decided to take a different direction and go and look at a male singer who isn't really within the Pop genre as such, and that Plan B.Ive always liked his music but some of his songs have been hit and miss for me.I found this magazine advert form his advertising his album. And I was really surprised to how different it was.Strangley,I really like it.I feel this layout is a lot more laid back and effortless looking. Yet works really well with the artist he is.The wording and information is simple but gets across the message he want it to.

I wanted to see in what way males are represented within the adverts also and what conventions they conform to. The main feature of this image I feel is he name. Having it right in the sky line draws everyone to the famous name and persona her works off. I wouldn't see he's as popular as someone like Rihanna but the people who know,know.I feel this advert focusing on him as a artist and not what he looks like. I find this really intresting,and is inspiring to see what different techniques are used depending on what the artist is like themselves.

Big, bold title that lets the consumers know who he is.The red is a really significant colour.it stands aloud form the page especially on a black background that’s featured here.

Side shot image of him performing. I really like this, it doesn’t look set up and fake, it looks like its him doing hat he loves to do and the pictures being taken in the moment. Again though, the framing works well for this type of advert as the text fits nicely down the left hand side.

Ratings of his album from differently companies with them all rating it 4*s. Shows how popular it is, encourages consumers to have a listen.

Record Labels are present

You can see a sneak peak of what his album cover looks like, I feel this is a great selling technique because it allows consumers to look at it, remember it and if they see it while they're out they may be more inclined to buy it as its something they’ve already seen.

Simple 3 colour scheme. Works well, doesn't over do it, draws you in without bamboozling you.

Re iterating how successful the album is, making you feel stupid if you don’t have a listen and buy it.

Research conclusionAfter researching various existing products its really opened my eyes as to what needs to be included. Its given me lots of great ideas to think about and work with and its being very helpful in aiding me in the right direction.Ive discovered how important specific features are for example the layout, colour scheme, framing of the image. And how they play a big part in making a successful advert. I’ve decided to take a lot of inspiration from this research its encouraged me to think out of the box, and differently to how I did orginally.And its opened my mind to what can be done.

I’m going to start making some draft mock ups from my magazine advert taking all this information I’ve found out on board. By doing these mock ups I’m going to be able to compare them to these existing products and come back and see if they’re similar or what I could add to make them look more professional.

I feel I’ve found some quite successful research that has really helped and inspired me, I found it mostly interesting as to how differently the adverts are based on what genre the artist is placed in.As I’m doing the POP genre, I did research on that and found some really exciting conventions that I know I will use when It comes to making it.