Magazine Adverts

(promoting a digipak)

What are they for?

A magazine advert is an advert which is published in a magazine to promote a specific band or artist and their work on a digipak (in this case). They help gain promotion for not only the band/artist, but for their work and influence in the market. Record labels and other influences on the band will also have an wider opportunity to become noticed and gain publicity through the use of a magazine advert.

Key Features- A featured artist/band- A logo for the band or artist- The record label’s name and logo- Introduction to the music of the band- Price if necessary- Date of release- The magazine’s view, usually given in stars out of five- An image relating to the band/ of the band - Possible further images relating to the band- A style that is of a stereotype of that the band commonly

use - A website address, of the band and possibly record label

This magazine advert has adopted the form of a poster style display. This is because its very simplistic and low on information, not that that’s a bad thing. By only having the necessary information needed on the advert, it allow the audience to absorb the information more quickly, it’s more likely that they will remember it, and it means that they are not distracted from the importance of the advert- the band and their music. With the subtle tones of blues and greens it’s a subtle hint to the audience and their attention, rather than screaming out at them and forcing the eye to take a look. It’s inviting rather than forceful. The use of the tree gives the target audience some idication as to what this new piece of music is about; they may be able to relate to it from previous works of the band or may be intrigued as to what has now arisen within the artists work.

this magazine advert has a more ‘vintage’ style in comparison to the previous one. This is noticed through the use of the text ‘The Hotlines’ and the pin-up style woman clutching an apple. Pin-up models were/are stereotypically used to informal display, which could suggest something about both the artist and the music in which they develop. Moreover, pin-ups are a good form of popular culture. This could suggest that in fact the artist had a wider understanding of the market they wish to perform successfully in. the slight use of colour add flare and make the image stand out, as well as the whole advert itself. Also, by having large black text with the release date on it stands out to the target audience and it’s known that this is an important piece of information.

This advert had a natural feel about it, and suggests that the artist may be relating her poster to the music itself, or her personal beliefs on the topic of nature. The use of the ripped-style images and text suggest a ‘rough and ready’ nature to the poster, perhaps an element of something wild, again further relating to the use of nature as the backdrop. The colours are also very natural and ‘clean,’ enforcing the styling to audience more. The image and the title of the new single also relate to one another, reinforcing them both for the audience. The title being ‘lights out’ and the use of blocking the artists’ eyes could symbol that the lights are out in life, in a more metaphorical sense of its understanding. The use of the text below the web address again reinforces thee artist to the audience and makes it apparent of their seriousness in this music business.