First SlideFirst slide would be the first draft of the

digipak advert which has the red/yellow background colour to it.

The second slide would be for the final digipak which has the blue background colour to it.

Carly Jones is here with her debut

album

Includes the new

hit single reason to

smile

Now on Itunes

Available from all good stores on

4/8/2017 including HMV & Virgin

The sun **

**

Q Magazin

e ****

Entertainment W

eekly

****

Billboard **

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Evaluation of Draft Digipak AdvertThe magazine advert that I have created here is my first

draft that I used after looking at a few examples such as one from Elvis and an up to date one by a new up and coming band. The background design I created using a mixture of Microsoft power point as well as publisher in order to get the mixture of colours and the shape that I wanted to have. I picked the colour red in order to represent love, trying to make the audience feel that they should connect with the artist and love the female’s music while the yellow represents the sun and happiness which finishes the look while again trying to attract the audience’s attention. These colours help the advert increase its look so that the target audience are attracted more too it and so that people can see it from quite a far space away.

ContinuedThe text counter balances the red and yellow colours by being

blue and making the words represent calmness like the artist is suppost to signify. The font for the artists name and the track album is known as Vivaldi which I chose to create an old English writing type feel as the adverts I have see try to connect with artists by their gender with females mostly getting curly type posh writing while males receive bold type writing. Thus this stereotype I have carried on as it had now become the norm so my audience will see the writing and hopefully instantly see that the artist is female and thus will attract the right attention to buy her CD. That said however I have used a different font (known as Constantia) for the box talking about HMV in order to make it feel that they have made that statement which will hopefully cause the public to be interested more as a big music company is selling it

ContinuedI used the ITunes sign as well as the HMV sign to

again increase popularity as some people will just look at the symbols instead of reading the page or they may just recognise the symbols from a first look. Thus I kept the symbols next to the text boxes that they are being described it to keep them connected so that the whole advert ties in together and makes sense to the viewer/reader. This I have noticed is used quite a lot on adverts and not for just digipaks, this method is used by films, TV companies (etc) showing that it is a useful method to think about.

ContinuedOn the top right of the advert I have an image of Carly

which I used a metal oval effect for to create a white border round the outside of it making the photo appear deeper and more bold while also turning it into an oval type shape so that it looks almost like a vanity mirror. This I feel creates the idea that she is happy for her image and that people should be staring at her or the advert, meaning that they should buy the digipak to be as “outgoing” or as “beautiful” as she is portrayed. Again this is used a lot in albums such as Rihanna, Lady Gaga, Cheryl Cole plus many more all trying to use the females body or image to help sell the digipak.

ContinuedThe other image used is simply the front cover of Carly which

I used by print screening the image off of my blog and cropped it down to size before adjusting a few setting where like the oval image I created a border. However this was a simple square metal border encasing the image to make it clearer, bolder thus more attractive and makes it stand out more so that the target audience will hopefully be attracted by. The image also shows the digipak so that the viewer can clearly see what album it is as well as the artist meaning that if they like the look of the advert and go for the digipak they won’t select the wrong one which could be similar. Unfortunately with all the norms that companies are using now sometimes two digipaks may adopt the same ideas and appear slightly the same making it hard to pick the CD if you don’t know the artists name or songs.

Now on Itunes

Available from all good stores on

4/8/2017 including HMV & Virgin

Carly Jones with her debut album including the new

hit single “Reason to Smile”

The sun ****Q Magazine ****

Entertainment Weekly ****Billboard ****