Magacin presentación 2015
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Transcript of Magacin presentación 2015
2015
Our Women’s Market
18+ Population Women in Puerto Rico
Scarborough PR Study R1-2015 | Base: 2,821,402 18+
{ 2,821,402 } { 1,493,528 } = 52.9%
(Cume/Women)
Newspaper Readership
{ 789,120 }
70.1%{ 619,200 }55%
{ 2,142,926 } { 1,125,618 } = 52.5%
TOTAL NewspaperMarket
WomenReadingNewspapers
Monday to Friday
Scarborough PR Study R1-2015 | Base: 1,125,618 Women 18+ Reading Any Daily Newspaper Edition
{ 287,968 }25.6%
El Nuevo Día San Juan Star New York Times Puerto RicoDaily Sun
705,310
20,214 15,966 6,438
Sunday
(Cume/Women)Weekends
Newspaper Readership
Scarborough PR Study R1-2015 | Base: 591,228 Women 18+ Reading Any Saturday Newspaper Edition
Base: 709,066 Women 18+ Reading Any Sunday Newspaper Edition
El Nuevo Día Primera Hora
424,054
302,262
Saturday
Internet Media Consumption
Internet Reach in Womenin Puerto Rico
64.7% 54.2%Internet Reachin Puerto Rico
{ 1,825,496 }= Internet Audience
{ 989,032 }
Accessed Internet in the past 30 days
Scarborough PR Study R1-2015 | Base: 2,821,402 Adults 18+ years
Digital Audience
48%
53%
Gender
31%
24%20%
15%10%
Age - Women
15-24 25-3435-44 45-54 55+
{ 893,806 }
Internet Audience
Comscore Media Metrix (L3M Feb-15)
{ F }
{ M }
Digital Audience
51%
49%
Gender28%
18%22%
19%
13%
Age - Women 15-24 25-3435-44 45-54 55+
GFR Media Total Audience
GFR Media has greater penetration in women 35+to the general Internet audience
Comscore Media Metrix (L3M Feb-15)
{ F }
{ M }
Internet Media ConsumptionWomen’s Preferences and Habits
50% of ONLINE
SHOPPERS are Women.
{ 566,100 }spend an
average of $100.1
Items / services most bought in the last 12 months2:
{ BooksClothing & Accessories
Health &Beauty Items
Concert Tickets
Airline Tickets / Hotels / Car Rentals
Music Downloads
Mobile device
Apps
Airlines Tickets
Scarborough PR Study R1-2015 | Bases: 1= Adults 18+ years 2=Women 18+ years who buy online.
Women’s Media PreferencesMedia used for shopping and buying decisions
Weeklyshoppers
Newspaper Local TV Internet Promotions or visual dis-
plays
Radio Cable orsatellite TV
Magazines Outdoor media
Mobile Movietheater
1,027,628
605,460
498,814447,772
268,376226,710 198,676 176,168
81,302 77,53235,632
Scarborough PR Study R1-2015 | Base: Women 18+ years
Men's business clothing
Sports equipment
Fine jewelry
Other athletic clothing
Women's business clothing
Men's shoes
Infants' clothing
Costume jewelry
Athletic shoes
Men's casual clothing
Toys
Children's clothing
Cosmetics, perfumes, or skin care items
Women's shoes
Women's casual clothing
5%
4%
8%
14%
12%
17%
20%
21%
31%
24%
24%
29%
54%
51%
57%
Women’s Consumer HabitsWhat do women buy? Articles purchased by women in the last 12 months
Scarborough PR Study R1-2015 | Base: Women 18+ years
Women’s Consumer HabitsWhat is her opinion on issues related to purchasing process?
OPINION %I always look for offers and discounts 86.3%Buy products produced in my own country 83.9%Buy from companies committed to society 71.9%If I find a brand I like, I stay with it 71.8%Worthwhile to pay more for quality product 71.2%Ask others opinions before I buy a new item 60.9%
I enjoy any kind of purchase 60.1%Buy products from ethical companies 59.6%Buy favorite brand over lower priced brand 51.6%People ask my opinion before buying items 50.0%Refuse to buy a product from company I dislike 49.0%
Often buy a new brand to find out how it is 38.9%Scarborough PR Study R1-2015 | Base: Women 18+ years
Family
Sunday Edition Special Editions
Lifestyle Magazine Online Presence
Family
Sunday EditionOur Sunday edition multi platform product for the affluent market.It’s a luxury oriented content product addressed to A-B socio-economic group.
Reach
Reader profile:Women 18+Almost 30% has a A/AB socioeconomic level90% of Magacín readers are satisfied with the product***
Fuentes:*Alliance for Audited Media Certified Audit of Circulation**Scarborough PR Study 2014-2 Cume readers***Estudio de rectoría Gaither September 2014)
Circulation: 200,598* | Readership: 1,198,114**Magacín publishes every Sunday in El Nuevo Día
More than 1/2 million people 18+ read MagacínMagacín Readership: 526,539***
Family
Family
Lifestyle EditionGlossy editionQuarterly publication30K print runGuaranteed distribution(Home delivery household A/AB)
Topics:• Style• Beauty• Life
Style• Jewelry
• Home & Decor• Wine & Gastronomy
• Travel
{Quarterly dates: March 13, June 19, September 25, November 13 }
Family
Special EditionsSuch as:Bridal Fashion and EventsMother’s & Father’s DayLuxury TravelsResort Lifestyle and WearProm Fashion and EventsMen’s Fashion and TrendsHome and DecorChristmas Holiday and Gifts Ideas
(About 18 special editions throughout the year.)
Family
Digital presenceResponsive page dedicated to:TrendsSocial EventsFashion Top ListsPuerto Rican SocialitesPhilanthropy ActivistsBeauty Top Lists
Family
BoutiqueExclusive advertising vehicleExperience platform for customers “premium” or “high-end”Aimed at high-income sectorand an aspirational audiencePromotions & unique experiencesDesigners, artists, hotels, restaurants, services and others
Family
Social mediaDelivering content of the happenings in social & lifestyle topics. Paid post of our clients are included in the content offering.
We are active on: Facebook { 62,243 likes }Twitter { 1,392 followers }Instagram { 1,692 followers }Pinterest { 520 followers }
{ Magacín } —12 FP/FC—{ Magacín }
—1 Promo Mag—
Print{ magacin.com }
—970x90 Display ad, 100k impressions —{ Magacín Facebook }
—12 Sponsored Post—{ Magacín e-mail blast }—3 Branded e-mail blast —
Digital
Investment: $50KMultipackRate Card: $115,515.12 / 56.7%
Investment: $30KMultipackRate Card: $44,508.70 / 32.6%
{ Magacín } —4 FP/FC—
{ Magacín } —1 Promo Mag—
Print{ magacin.com }
—970x90 Display ad, 75k impressions —{ Magacín Facebook }
—4 Sponsored Post—{ Magacín e-mail blast }—1 Branded e-mail blast —
Digital
Investment: $15KRate card: $22,610.60 / 33.7%
{ Magacín } —3 MP/FC—
{ Magacín } —1 Promo Mag—
Print{ magacin.com }
—970x90 Display ad, 50k impressions —{ Magacín Facebook }
—2 Sponsored Post—{ Magacín e-mail blast }—1 Branded e-mail blast —
Digital
Multipack
Investment: $10KRate card: $13,886.36 / 28.0%
{ Magacín } —2 MP/FC—
{ Magacín } — ½ Promo Mag—
Print{ magacin.com }
—970x90 Display ad, 50k impressions —{ Magacín Facebook }
—1 Sponsored Post—{ Magacín e-mail blast }—1 Branded e-mail blast —
Digital
Multipack
Regular and Special editions 2015 calendar
JanuaryTrends / Fashion; Beauty; Jewelry; Publishes: Sunday, 18 Ad deadline: Friday, 9February Valentine’s Day I Gift Ideas; Love recipes; Special Content around the festivity;Publishes: Sunday, 1 Ad deadline: January, 23Valentine’s Day IIGifts Ideas; Fashion; Romantic Getaways; Publishes: Sunday, 8Ad deadline: January, 30MarchWomen / Chic-Young Professional Women Profiles; Fashion; Beauty;Publishes: Sunday, 8 Ad deadline: February, 27
Spring & Summer Wedding Trends Publishes: Sunday, 15
Ad deadline: Friday, 6
Mall of San Juan OpeningPublishes: Sunday, 22 Ad deadline: Friday, 13
April Technology Publishes: Sunday, 19 Ad deadline: Friday, 10
MayMother’s DayPublishes: Sunday, 3 Ad deadline: April, 24
JuneFather’s DayPublishes: Sunday, 14 Ad deadline: Friday, 5
Brides Album: Exquisite WeddingsPublishes: Sunday, 21 Ad deadline: Friday, 12 July Senior Proms
Publishes: Sunday, 5 Ad deadline: June, 26
Resort Lifestyle; Summer fashion and GetawaysPublishes: Sunday, 12 Ad deadline: Friday, 3
AugustJewelryPublishes: Sunday, 16 Ad deadline: Friday, 7 SeptemberLuxury TravelPublishes: Sunday, 6Ad deadline: August 28 Men with Style: Profiles; Fashion; Need to havePublishes: Sunday, 20Ad deadline: Friday, 11
OctoberBeauty TrendsPublishes: Sunday, 4Ad deadline: Sept, 25
Brides Album:Exquisite Weddings
Publishes: Sunday,25Ad deadline: Friday, 16
Perfect HostessPublishes: Sunday, 25Ad deadline: Friday, 16 NovemberMagacín 18th AnniversaryPublishes: Sunday, 1Ad deadline: Oct, 23
Looking for Bachelors / Young Professional Profiles; Men's fashionPublishes: Sunday, 15Ad deadline: Friday, 6
DecemberChristmas Gift Ideas IPublishes: Sunday, 6 Ad deadline: Nov 27 Christmas Gift Ideas IIPublishes: Sunday, 13 Ad deadline: Friday, 4 Ponce Art Museum GalaPublishes: Sunday, 20 Ad deadline: Friday, 11
Fashion - Beauty Trends - Jewelry - Home Design & Deco - Social EventsPublishes every Sunday { Ad Work Deadline: every Wednesday prior to publishing }
IPublishes: March 13 Space/Material Closing: Feb. 6 Ad deadline: February 13
IIPublishes: June 19 Space/Material Closing: May 15 Ad deadline: May 22
IIIPublishes: September 25 Space/Material Closing: Aug. 21 Ad deadline: August 28
IVPublishes: November 13 Space/Material Closing: Oct. 9 Ad deadline: October 16
Discounts by PlacementsPlacements Cost Discount1 placement $ 4,750.00 N/A 2 placement $ 4,037.50 15%3 placement $ 3,800.00 20%4 placement $ 3,562.50 25%