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MaFI’s Improved Communications Model
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Transcript of MaFI’s Improved Communications Model
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MaFI The Market Facilitation Initiative
- Improved Communication Model 2010 -
By Lucho Osorio - MaFI Facilitator
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A proposal to deliver
a fulfilling experience of
knowledge sharing and
peer-support
to MaFI members
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Main Inputs for Model Design
• MaFI members since its beginnings
• SEEP members during SEEP Annual
Conference, Nov 2009
• MaFI members’ responses to short
survey, Nov 2009
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Principles for Model Design
• Proactive: Reach members where they already spend most of their time
• Diverse: Use different channels to reach different segments of members
• Adaptable: Give options for members to share and network
• Predictable: Help members plan their time and know what is coming
• Simple: both in operation and looks
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Communication Model for MaFI
D-Groups
SEEP Library, MaFI-licious and Slideshare
LEVEL 1: SEEP’s SharePoint
(Tens)
LEVEL 2: LinkedIn Group
(Hundreds)
LEVEL 3: Facebook Page
(Thousands)
Local Learning Groups (LLGs)
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ChannelsChannel Main audience Main function
Level 1:
SEEP’s Sharepoint
(The Backbone)
Leaders of learning teams and other “hard core” (highly committed) members
•Strategic vision and planning
•Co-produce MaFI knowledge products
•Co-ordinate learning teams
Level 2:
LinkedIn Group
(Forum and Meeting Point)
All members •Planned and spontaneous discussions
•Peer support, problem solving and networking
•Jobs and events information
Level 3:
Facebook Page
(Dashboard and Loudspeaker)
Potential new members who want to be informed about facilitation and pro-poor market development
•General information
•Updates about new knowledge products, events and learning discussions
•Spread the voice (“fans”)
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Support PlatformsPlatform Main audience Main functions
Local Learning Groups (LLGs)
MaFI members who live in the same area
•Face-to-face interactions
•Contextualised learning, support and networking
•Local initiatives and mobilisation
D-Groups Members who only want or need to use email
•News updates (mainly via periodic newsletters)
•Works as a listserve
Twitter Members and development professionals
Selected “twitterers” can send short updates to all members
MaFI-licious Members and development professionals
Live repository of web-based resources about facilitation and pro-poor market development
Slideshare Members and development professionals
•Sharing slides and other docs
•Webinars and discussions
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Main features (I)
• Multiple communication channels– Sharepoint, LinkedIn, Facebook and listserve
• Viral communication and promotion– Through members’ networks in LinkedIn & Facebook
– Through the integration of MaFI-licious and Twitter updates, Slideshare uploads, reading lists and blogs
• Face-to-face and virtual interactions– Local Learning Groups
– Short online discussions (1-3 days)
– Webinars and Skype calls (small groups)
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Main features (II)
• Contextualised by topic and regions• Membership based on expertise & engagement
– Only members who contribute to discussions and problem-solving can be in levels 1 and 2
– “Listeners” will stay informed via Facebook & listserve
• Expert Review Panel for special products– To increase legitimacy and influence– Constituted by reputable professionals
• Regular updates and newsletters– From very quick and short (via Twitter) to periodic and
more elaborated newsletters
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Main features (III)• Easy navigation and operation
– Using platforms that are constantly innovating and most members are already using or plan to use
– Members can choose which discussions to follow
• Powerful networking (through LinkedIn)– Members can access one another’s networks
• Calendar of main learning topics and events• Measurable activity
– Number of members & visits to documents, quality of discussions & knowledge products, satisfaction levels
• Guest “stars” to spur debates
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Africa Agribusiness: LinkedIn Group
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LinkedIn: main features• The biggest online professional network in the world
• More than 30% of MaFI members already use it regularly
• Members have strong incentives to keep their CVs updated
• Members can recommend the work of others
• Activity of members is visible to their networks: attracts new members
• Members can access new contacts via other members’ networks
• Parallel discussions and subgroups are possible
• Members can choose which discussion to follow
• Minimalist and friendly design
• Continuous innovation due to competitive pressures
• Free sign up and use but pre-approval is possible
• Members can share reading lists, blogs, events and travel plans
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DFID on Facebook
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Facebook Pages: main features
• One of the most popular online communities in the world
• More than 50% of MaFI members use it regularly
• Powerful viral communication
• Anyone can be a “fan” and spread the voice about MaFI
• It can integrate twitter updates
• Friendly and fun design
• Continuous innovation due to external competition
• Free sign up and use
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Gates Foundation on Twitter
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MaFI-licious: MaFI’s web-based resources
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Implementation Plan (Q1)
• Selection of Level-2 members
• Transfer of Level-2 members to LinkedIn
Group
• Tutorials for members who are not
familiar with LinkedIn and Facebook
• Test of LinkedIn with focus group
• Launch of featured events on subsidies
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Implementation Plan (Q1-2)
• Set up and test MaFI Facebook page
• Test of LLGs in Dakha, London & Lima
• Test of D-Groups listserve
• Test of wiki in Sharepoint for subsidies
document (only Level-1 members)