Maer Snowboarding.Live Your Most Adventurous Life.

maersnowboarding.com | facebook.com/maersnowboarding | twitter.com/maersnow

About Us.Maer Snowboarding is an

Australian based snow tour co.

We specialise in global snow tours with a progression focus. We pride ourselves in offering a premium, personalised snow

experience. It’s more than just great accommodation, meticulous planning, quality coaching and local knowledge.

Its about the people, the powder and progression.

Since Launching in 2012, Maer has helped more than 200 guests have incredible snow experiences around the world.

We believe there has never been a better time to live your most adventurous life.

SUPPORTED BY

What does maer mean to you?

We asked our guests in 2014…

“An Escape.”

“Being passionate about something and remembering to take time out to enjoy the things in life that make you

most happy.”

“Wow :) so many great things. Maer means happiness. I truly had one of the best times of my life. It could have been a perfect storm of circumstances, but I feel like a

changed man. Legit. I am more social, more health conscious, more active, and more happy as a direct

result of having attended. I'm not even exaggerating. I'm more passionate about everything. I feel like I was pulled

out of a rut. I wanna be better. I'm motivated. Maer means be the best version of yourself and love every

step of the way to getting there”

“Maer for me epitomises a good time along with that focus on progressing your riding to take it to the next

level..”

Being passionate about something and remembering to take time out to enjoy the things in life that make you

most happy.”

BRAND ASSETS Social data > 3500 people across social media platforms Email data 436 names & emails Multiple Domain name ownership Name, email, phone, address, age, interests,

snowboarding background for 150+ customers >200 previous clients Multiple repeat clients & referrals 10+ brand ambassadors (coaches & guides) in NZ, Japan,

Canada, USA & Australia Multiple brand partners, including relationships with Red

Bull, Barcardi, Coalition Brands, Arnette, Wend Waxworks, Kynee Snowboards & More

• Laura Davey (AUS), Lead Guide, Coach, Level 2 SNB Cert, Director• Letitia Naismith (AUS): Marketing & Social Media• Niki Lee (AUS): Level 3 SNB cert, Home Mtn: Mt Buller / Jackson

Hole, Lead Guide, Coach• Andrew Manuel (CANADA), Lead Guide, Coach, Level 3 SNB Cert,

Home Mtn: Lake Louise (CAN) / Mt Ruapehu (NZ), Canada Destination Manager• Georgette Elkins (USA), Lead Guide, Coach, Level 3 USASA Cert,

Home Mtn: Mt High, USA Destination Manager• Dave Saxton (NZ), Lead Guide (NZ), New Zealand

Destination Manager• Matty Chamberlain (AUS) Maer Ambassador, Media• Mitch Power (AUS) Maer Ambassador, Media, Pre Season development

MAER AMBASSADORS

OUR FOLLOWING

Maer has 65% Male following, with the majority

aged 26-34, based in Melbourne & Sydney

(Australia)

CPC ($70)

Revenue ($3590)

Cost of Trip ($2513)

Profit from sale (22%)

Total advertising Spend = $632• Facebook

Advertising spend ($390)

•Powderhounds.com spend ($242)

•Previous client ($0)

Phone Call “Walkthrough”

with Maer Ambassador

13 calls ($48 per call advertising

spend)

Close Sale9 sales (CPC

$70) $32,310 Total (Tour) Revenue$8,077 (20%) Total (Tour)

Profit

CUSTOMER JOURNEY & ROIExample used: Maer Japan Powder Tour 2015

Advertising Cost per Customer (Maer Japan Powder Tour) 2015 (CPC)

Advertising Engagement

*Data taken from a study of 12 paid ads over the period of 10 months. Refers to clicks, likes, comments & shares.

FB Average advertising spend over the past 10 months. Advertising spend $0.60 per action taken*

www.facebook.com/maersnowboarding

Advertising Engagement

Powderhounds monthly impressions: how many times ads were seen (192K) and click through rate (163 unique.) www.powerhounds.com

Advertising Engagementwww.powerhounds.com

Cost per customer impressions (CPC) revenue over past 12 months, $324.

163 customers clicked through to website = $2

advertising cost per customer (CPC) through

www.powderhounds.com

MAER PRODUCT FUNNEL

Core Products

Progression Tours Maer Mecca “the ultimate snow trip”

Product for ProspectAustralian Weekend Trips Pre season Training/Coaching

Free ProductIn Store nights Pre Season Parties

(Melbourne & Sydney) Snow Expo (Melbourne &

Sydney)

• Yoga Sessions,• Tramp Coaching

• Maer Beginners 101 weekend• Maer Freestyle Progression

Sessions

High end Backcountry Heliskiing

Multi country Different destination yearly

• 10 NIGHT FREESTYLE

PROGRESSION

• 10 NIGHT FREERIDE/POWD

ER PORGRESSION

3 part product funnel Maer Core Product = 10 night progression tour to the worlds best snow destinations

SALES METHODOLOGY30 minute conversation with ‘warm lead’ guest

70% success rate1. Introduction/overview

Sales script: “What we normally do with enquiries which come through for our tours and programs, is get one of our ambassadors to have a chat with you to discuss your snowboarding background, goals and experience so you know that the tour that you’re looking at, is suitable for you and you’re going to get the most out of it. It is also a chance for us to go through our selection criteria with you.”

2. Guest background/skill set analysis- Age/Occupation/Interests- On snow goals- Riding background3. Tour information- Key details- Questions from guest4. About Maer- About the company, specialisation, what we do- Points of difference5. Onboarding- Booking form filled out, final details- Final questions6. Close sale

“All walk through is completed by a Maer Ambassador with the following skill set:- Familiarity with snowboard

progression- Destination Knowledge- Maer Sales Methodology

Experience”

FY15 Strategic PlanName Destination Date Key Focus

1. Maer Best of NZ Tour Queenstown, New Zealand August 2016 Freeride/Freestyle

2. Maer Heli & Clubfields Tour Mt Hutt, Olympus, New Zealand September 2016 Freeride/Heli

3. Maer Powder Progression Tour Niseko, Japan February 2016 Intermediate Powder/Freeride

4. Maer Advanced Powder Progression Niseko, Furano, Asahidake February 2016 Advanced Powder/Freeride

5. Maer Powder Explorer Tour Honshu (Myoko, Nozawa Onsen, Madarao)

February 2016 Powder/Freeride

6. Maer Freeride Progression Tour Lake Tahoe, California USA March 2016 Intermediate Freeride

7. Maer Advanced Freeride Progression Tour

Revelstoke & Kicking Horse, British Columbia - Canada

March 2016 Advanced Freeride

8. Maer Advanced Freeride Progression Tour

Jackson Hole, Wyoming USA March 2016 Advanced Freeride & Backcountry

9. Maer Freestyle Progression Tour Breckenridge Colorado April 2016 Intermediate Freestyle

10. Maer Advanced Freestyle Progression Whistler BC, Canada March 2016 Advanced Freestyle

11. Maer Mecca 2016 Switzerland & France March 2016 Advanced Freeride/Backcountry

12. Maer Heli & Backcountry Golden British Columbia, Canada March 2016 Advanced Backcountry

12 Core products => approx 5000 per person per tour x 12 guests => 60K revenue/tour => 720K revenue p.a => approx 25% profit margin => approx 180,000K profit p.a