MADUF

Research on evolving media ir. André De Vleeschouwer

Program manager

http://www.ibbt.be andre.devleeschouwer@ibbt.be

IBBT: leading research institute in the heart of Europe

Our mission

The mission of IBBT is the creation of highly competent human capital through interdisciplinary demand driven basic research, aimed at ICT and broadband services in collaboration with companies and government.

Demand driven research in application domains

eGovernment Mobility - logistics

Government Non-profit

Companies

New media

enabling technologies

eHealth

IBBT Projects

IBBT Partners

Develop human capital in several areas

terminal

user

content legislation

network

Research programming: complementary project models

ISBO : Interdisciplinary Strategic Basic Research, with international scope and active follow-up by companies, and financed by IBBT

GBO: Collaborative Basic Research, executed by IBBT in in close collaboration with companies with complementary business models, and co-financed in a 50-50% ratio. Proof-of-concept demonstrator Annual open call

O&O : bilateral competitive research and development, defined and financed by partner companies

Innovation platforms: durable collaboration relationships in view of valorisation, whereby clusters of companies and institutions collaborate during several years on specific technologies

Y X

Z

GBO

GBO

GBO

V U

W

Y A W

ISBO

O&O W

O&O Y

O&O V

pilot project

Trends in digital MEDIA: “The user in the driving seat”

•  User –  Multitude of fixed and mobile

terminals •  GSM, PDA, PC, Games •  TV, HDTV, VCR-PVR •  Low power devices

–  Lean forward = inter-ACTIVE –  Lean backward = PASSIVE –  Mobile user becomes a

content creator – Web 2.0

•  Content evolution –  File based production: from

tape to file –  Archiving: extensive

metadata for easy retrieval –  Distribution: multi-format,

multi-channel, scalable –  Web 2.0: user generated

content. Added Value for a content aggregator

•  Service oriented architectures –  NGN focus on SERVICES, not on BEARER level: IMS based

•  User centric: user profiling, content metadata •  Open for content providers / content aggregators •  Business: ROI for service providers

Convergence issues

 Legislation  Regulation – Frequency assignment  Federal versus communities  Rights: author rights, responsibilities  Broadcast = culture  Telecom = economy, competition

 Networks: operators - technical  Belgacom, Telenet  VRT, VMMa, SBS, RTL, …  Transmitter vs server, radio/tv vs computer  Unicast/Multicast vs Broadcast

 Business-models  Megafusions - Mergers  Role patterns  Advertising – Inverse business models

Convergence

MADUF: MAximizing DVB Usage in Flanders

 Research in technology for mobile services  Broadcast = DVB-H  Return channel = Mobile network

 Legal research on a stable legal framework  Economic research on business models for collaboration  Conceptual piloting  Industry: 2,4 M€  IBBT: 2,1 M€