Madrid Premium Fest - lord.ca Premium Fest . Identity, Culture and Premium Branding . November 2012
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Madrid Premium Fest Identity, Culture and Premium Branding November 2012
Transcript of Madrid Premium Fest - lord.ca Premium Fest . Identity, Culture and Premium Branding . November 2012
Madrid Premium Fest Identity, Culture and Premium Branding
November 2012
Sommaire
• Monnaie de Paris
• Magnum
• Centre Culturel et Touristique du Vin, Bordeaux
• Poznan
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Monnaie de Paris – Coining a new brand
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Open-up a 18th c. palace
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Contemporary intervention
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A 200-year tradition of savoir-faire for innovation
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Open doors to creators – Christian Lacroix
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© Christian Lacroix
New partnerships for unique luxurious creations
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© Matérialiste.com Taj Mahal – in association with Cartier and Goyard
Major temporary exhibitions
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© David Lachapelle
© Monnaie de Paris
Popular cultural events
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© André Cotonnet Open night with projections
New museum experience
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© Studio Roberto Ostinelli
French Art de vivre
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Weekend Care à la Monnaie de Paris © Care
Guy Savoy © Terroirs de chefs.com
La Nuit des musées
Concept store Patrick Cox Tokyo © Wepulse.com
Monocle article, 2011 10
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© Monocle
Magnum agency to Magnum foundation
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© Philip Jones Griffiths
Magnum agency to Magnum foundation
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© Marc Riboud
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© Ferdinando Scianna
Magnum agency to Magnum foundation
Magnum agency to Magnum foundation
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© Fondation Cartier-Bresson
© Elliott Erwitt/Magnum Photos
©Magnum Photos
©Peter Marlow/Magnum Photos
©Martin Parr © Carl de Keyzer
Robert Capa
Magnum agency to Magnum foundation
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© Mairie de Paris
Bordeaux
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© Fond-ecran-image.com
Bordeaux, new challenges
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© Château Yquem © J.-C. Gutner
Bordeaux
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© MBA Bordeaux /L. Gauthier
© afp.com/Derrick Ceyrac
Bordeaux
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© Bordeaux-undiscovered
© Eternel Moment © Matt Wilson
Bordeaux
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© Mairie de Bordeaux – Thomas Sanson
Centre Culturel et Touristique du Vin
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© X-Tu
Poznan – City branding, through major environmental summit, sport
events and cultural leading activities and events
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City branding through a major environmental summit
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A middle size european city looking for cultural leadership
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Social and urban challenges
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City branding through sports
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Poznan new stadium © Skyscraperscity.com
Poznan Euro 2012 logo © poland.worldcupblog.org
City branding through heritage revitalization
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Old factory revitalization
© skyscraperscity.com New station project © Trigranit
Art nouveau restoration © Skyscraperscity.com
Investing in creative industries
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Stara Drukarnia - Design
cluster exhibition space
Promoting young creators
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Stara Rzeznia -
Concert
Cultural leading events
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Stara Gazownia - Festival
Cultural leading events
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Stara Gazownia –
Puccini – La
Bohême, 2010
Cultural leading activities
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Nowa Gazownia – Contemporary art centre project © Agencja Gazeta
Poznan Cultural Storm
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Contacts
Laure Confavreux Colliex, Executive Vice-President
64, rue Tiquetonne
75 002 Paris
Tel. : +33 (0)1 80 05 96 13
Port. : +33 (0)6 22 40 60 35
Fax : +33 (0)1 42 96 03 12
Email : [email protected]
Site internet: www.lordculture.com
