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Fashi

onDesign

ISTITUTOEUROP

EODI

Madrid

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Basic design areaNatural DrawingRepresentation and understanding of the human figure.

Visual perception: knowing how to see.Synthesis of objects and spaces. Learning different tech-niques of artistic expression.

Project PropaedeuticsUnderstanding design processes. Factors that intervene in

such processes: techniques, tools, project approachmethodologies and visualisation techniques. Ways of apply-ing creativity to product design. Critical assessment of therole of design in contemporary culture.

Morphology and Psychology of ShapesObserving shapes. Reading and de-coding creativeprocesses that generate shapes. Essential elements ofshapes: two-dimensional and three-dimensional fields. Howone perceives and why.

Theory of ColourConnotations of colour: defining parameters, normativesystems. Colour and light. Colour as a sign symbol.

Psychological and physical influences.

WorkshopAdditional workshops to the teaching plan. These are theo-retical and practical, short and intensive, and gearedtowards experimentation and research.

Cultural areaHistory of Art

The main problems affecting modern and contemporary art

are broached through an analysis of artistic movements.These are analysed in relation to the development of soci-ety and culture.

History of FashionFashion as an indicator of social change. Functions anddevelopment of clothing from its origins to the present.

Analysis of the reasons why human beings dress. Theproblem of identity. Psychological implications.

SociologyAn analysis of social phenomena and lifestyles linked toconsumption. A study of collective contexts and behaviour,group mores and fashion. New settings and emerging

ways of relating.SemioticsDefinition of the field of Semiotics: elements and functions.General theory of signs. The articulation of visual, figurativeand plastic signs. Resources that can be used to providemeaning: Semiotics workshop applied to fashion design.

Cultural SeminarsSpaces used to reflect and analyse the culture of a projectthrough those involved in it.

An analysis of contemporary issues.

Technical areaPattern Design I y IICreating basic patterns and modifying them. Developingthe necessary knowledge to put together the prototype ofany design.

Confectioning ClothingCombining craftsman-like and industrial techniques to puttogether and finish any design.

Illustration TechniquesSearching for personal ways of graphic expression throughexperimentation and mixing different techniques and visuallanguages. Representing materials, shapes, textures, etc.

Tailoring I and IICutting material: methods of distributing and placing pat-terns. Cutting lines. Sewing clothing: most commonly usedthreads and stitches. The sewing machine: its use and thebasic principles of sewing.

ScalingPreparing a pattern to reproduce it in different sizes while

maintaining the proportions of the original design as muchas possible.

Photographic TechniquesPhotography as a tool and as a means of expression. Ananalysis of photography from the viewpoint of communica-tions.

Esther Pangenaman

Eva Romero

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Technology areaAccessoriesCarrying out all the necessary phases to put together anaccessories collection: market research, concept of thecollection, materials, developing design techniques, puttingtogether prototypes.

Textile Technology I and IIStudy and analysis of different kinds of basic fibres, textiles

and filatures. General aspects, classification, processes andproduction systems.

Treatment of MaterialsThe aim is to learn how to select the most appropriatematerial for each design based on its structural (fall, weight,elasticity, hardness, texture, etc.) and plastic characteris-tics.Research aimed at developing the thesis.

ModellingResolving complex shapes and volumes through the tech-nique of modelling. Developing spatial vision through thecontinual movement from two-dimensional to three-dimen-

sional ways of viewing, and vice-versa.

Computer Tools IBasic notions of graphic design: composition, typogra-phies, treatment of images. Knowledge of Photoshop andFreehand Graphics.Creating logos. Brand Images.

Computer Tools IIAn analysis of the graphic design appearing in fashion cat-alogues and advertising. More in-depth knowledge of com-puter programs. Applying knowledge learnt to put togethera catalogue aimed at promoting a brand. Initiation in thehandling and understanding of interactive tools.

Graphics and the WebStudents will be taught how to handle, structure and ques-tion information, as well as how to adapt information as thecontents of an interactive communications product. A mag-azine in CD-ROM format and a website will be put togetheras a project.

Theoretical andproject areaCommunication TechniquesDeveloping the capacity to define and put across conceptsthrough communication strategies: visual memory, words,dramatic arts, analysing differences and defining what isones own.

Professional OrganisationAcquiring the necessary legal knowledge to enter thelabour market. Setting up enterprises: ways and steps toincorporate companies. Protecting ones creations.

Marketing and Entrepreneurial Culture

Consumption models in relation to the development of themarket. Analysis of specific case studies and entrepreneur-ial strategies. Defining the parameters of marketing thatinfluence a projects development.

Project MethodologyOverall approach to design projects. Interaction of the dif-ferent elements that comprise such projects. Creative andorganisational strategies to give ideas form.

Projects (1,2,3,4,5)Relationships between the body and materials, movementand the environment are explored. An analysis of trendsand market segmentation. Creating collections aimed at

different sectors (ranging from avant-garde experimentationto mass production). Developing products and feasibilitystudies.

Research ThesisThis is a moment for a personal search and reflection onones own creativity.Dossier of ideas and concepts. Group debates to contrastopinions. Essays and tests.

End of Course ProjectApplying the knowledge gained in a personal project thatsets out innovative proposals in the context of fashion. Theaim is to stimulate research while taking business realities

into account.External RelationsCommunicating a fashion product aimed at effectively dis-seminating a brand image (organising events, public rela-tions, press office).

ngela Navarro

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91 448 04 44Calle Larra, 1428004 MadridFax: 91 448 01 22info@madrid.ied.es

www.ied.es

The Istituto Europeo di Design (IED) has been involvedin training and research in graphic, industrial, interior,fashion, digital and virtual design since 1966. Today ithas become an international network with centres in

Milan, Rome, Turin, Madrid and Barcelona whichorganise diploma courses and their own qualifications,as well as specialisation courses, advanced trainingand post-graduate masters programmes.

Throughout the years, the Istituto has developed aninnovative and diversified teaching methodology basedon quality teaching, flexibility regarding the world ofproduction and the continuous incorporation of tech-nological changes.

These continual changes, being at the cutting edgeand continuous updating have allowed the IstitutoEuropeo di Design to train people capable of easilyentering the labour market.

The close link between knowledge and know how isthe essential premise to reach the main aim of thetraining given by the IED, designers capacity to createinnovative products with regard to real technical condi-tions, productive structures and the market.

The IEDs training method is based on a balancebetween scientific knowledge and practical compe-tence. Collaborating with top companies is thereforean essential element of the Istituto Europeo di Designseducational strategy. This is a characteristic of all itscourses as well as the events held at the end of eachacademic year.

Design

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ROPEODI

MILANO

ROMA

TORINO

MADRID

BARCELONA