SUSTAINING SUCCESS IN A FAST-MOVING BUSINESS

Artistic Background

High Creativity

Strong interpersonal & leadership

skills.

Charismatic

Polyvalent

Hard Worker & Ambitious

Marketing VisionarySKILLS

WHY HAS MADONNA BEEN SO SUCCESSFUL IN THE WORLD OF ENTERTAINMENT ?

A SUSTAINABLE ACHIEVEMENT OF SUCCESS

• Music: Singer, songwriters

• Dance

• Cinema: Actress, Producer

• Fashion: Model, Design

• Literature: Writer

Diversity of the activities where she operates :

Being so present in the world of the Showbiz made her highly mediatize.

Relied on some of the best minds, strongest and famous people in the entertainment

business.

Madonna is a chameleon, she know to adapt to each new musical generation trend.

MADONNA’S BUSINESS STRATEGY

IN WHICH MARKETS DOES SHE COMPETE?

ENTERTAINMENT CINEMA MUSIC

BUT ALSO BOOK, FASHION, DANCE !

WHAT ARE THE MAIN ELEMENTS OF THE MADONNA'S STRATEGY ?

PROVOCATION HIGH SKILL OF MANAGEMENT,

BUSINNES, MARKETING

FLEXIBILITY

SUCCESSFUL STRATEGY

Simple, consistent, long-term

goals

Profound understandin

g of the competitive environment

Objective appraisal of ressources

EFFECTIVE IMPLEMANTATION

MADONNA’S BUSINESS STRATEGY