Madison Square Garden Yasmine Kreidie, Carli Smith, Christopher Brown, Jacob

Marmor, and Peter James

MSGCentral Location

Midtown Manhattan

EventsHockey BasketballWrestlingConcerts

Seats up to 20,000 people

S.W.O.T

The Current SiteCluttered

Messy

Hard to Find things

Confusing Fold

No Real Call to Action

Lots of Adds

Staples Center Website (Their Competition) Clean interface

Organized

Simple

Easy to find things

Effective Fold

Call to action is visible

WebsiteRedesign Entire Website

Decrease banner ads (create better system to display ads)

Create a Clean Interface

Simplify Website

Make Easier to Navigate

Map of MSG to show parking and navigation

Separate microsites for other music venues

Email RecommendationsCreate Perks for signing up

First priority tickets

20% next ticket purchase

Priority Seats

Continue receiving information about upcoming events and specials

Telephone

212 area code number

Create a toll free 800 number

Example: 1-800-235-2MSG

Mobile AppShows only NY sports

Doesn’t capture market as a whole

MSG hosts events almost daily

Changes:

Offer second app that mirrors website

2nd app shows upcoming events

Purchase tickets on 2nd app

Mobile merchandise store on 2nd app

Simple Payment Method

Budget 10% of Total Revenues went toward Marketing.

Increased Budget for:

Web Development

App Development

Website Maintenance

Public Relations

Decreased Budget for:

Print Marketing

Any Questions?