MADE IN MAD

SHANGHAI 2010

Ignacio NiñoCEO

Office of International Strategy and Action “Madrid-Global”

Madrid, Selected City to participate at Shanghai World Expo 2010

Shanghai 2010

Strategic Objective of the Government Operative Programme

Positioning Madrid in the scene of the great global cities

Shanghai 2010

Infrastructures and Utilities Cluster

Reference partner for Asian cities

Madrid- efficient&sustainable Expo Shangai 2010

Shanghai 2010

Madrid International Positioning Strategy

Identifying the competitive advantages

ODCE Madrid Metropolitan Review

Infrastructure and Utilities Cluster

• Architecture

• Engineering

• Construction

• Energy

• Water and Urban environment

• Finances

Priority geographic areas

• Asia - China - Shanghai

Government

Industry Academia

Shanghai 2010

Shanghai 2010

• Shanghai 2010: The biggest World Expo in history– 184 days of exposition– 202 confirmed participants from 172

countries – More than 70 million expected visitors – 400.000 daily visits– Dates: May 1st to October 31st, 2010

Mejor Ciudad, Mejor Vida

Shanghai 2010

• The city, as a hub of an Universal Exposition for the first time in history.

• Renewal and creation of sustainable urban spaces as main objective

• Search for balance and harmony between people, cities and environment

• One of the main challenges that humanity faces: the accelerated urbanization process in Asia

New Area: “Urban Best Practices Area” (UBPA)

Shanghai 2010

• UBPA– An specific area, covering 15 hectares, to showcase the most

innovative and advanced urban practices. – A great opportunity for the best cities to be shown through

World exhibition pavilions – A large display of the latest technology of what will be the

cities of the future

Shanghai 2010

• UBPA• Simulated City Block

– Own pavilions for 15 cities and urban zone

• Joint Pavilion– Stands for 40 cities

Shanghai 2010

• Application Process– August 31 2007 > deadline for initial proposal– January 31 2008 > deadline for submitting proposals– April 1st 2008 > urban projects selected

• International Selection Committee– UNESCO– OECD– ADB– World Bank– UNDP– UN-HABITAT– CGLU– Other ...

Shangai 2010

• Madrid Application– Creation of a writing team for the candidature– Coordination:– Madrid-Global + EMVS

• Government Areas : – Environment– Urbanism– Public Infrastructures – Culture

• Other collaborating institutions:– Energy and Environmental Research Centre. (CIEMAT)– IE Business School

15 projects out of 188 proposals have been selected for the Simulated City Block and 40 for the Joint Pavilion

Results for Madrid

• Madrid has been chosen with another 15 unique cities, which will build their own pavilion

• Madrid has had accepted its two projects:

Project 1. Singular Pavilion in the Simulated City Block (House of Bamboo)Project 2. Eco - Boulevard in the public space (Bioclimatic Tree)

Madrid not only will have a space in the Simulated City Block to build its pavilion, but it will also get the chance to build in a public space a copy of the bioclimatic trees.

Shanghai 2010

Shanghai 2010

• Which other cities, besides Madrid, has been selected to have their own Singular Pavilion and will form the Simulated City Block at the Expo 2010?– London– Malmo– Calgary– Hamburg– Milan– Paris– Macao– Chengdou– Etc ...

• Outside the Simulated City Block, there will be a Joint Pavilion where another 40 cities will showcase their projects in a non real expositive way.

Calgary

Malmo

Project 1: New horizons in Public Housing

Project 2: Bioclimatic Trees

Technological advances in bioclimatic building, renewable energy and advanced urban services

Avant-garde and sustainable architecture applied to public housing– The House of Bamboo

Shanghai 2010

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Shanghai 2010

• International Positioning• Madrid: Reference for the Asian cities

development– International Reference of best urban

practices– OECD Recognition– 2007 World’s Best Urban Leading Project– 2007 Best European City– Madrid's participation in Expo 2010 will

expose its urban renewal projects to 70 million visitors

An inside exhibition space where to showcase the city with all its creative and innovative force

Shanghai 2010

MADRIDefficientefficient&&sustainablesustainable

Shanghai 2010

Shanghai 2010

Competitive & connected – business

Open & Integrating – people

Intelligent & Innovative – Knowledge and ideas

Efficient & sustainable – urban infrastructures

Elegant & fun – cultural legacy

INTERNATIONAL STRATEGIC VECTORS

STRATEGIC PROJECTS

MADE IN MAD

Thank you