Made for Grown Ups! - Joya Sangria · Made for Grown Ups! ... among other alcoholic beverages. ......
Transcript of Made for Grown Ups! - Joya Sangria · Made for Grown Ups! ... among other alcoholic beverages. ......
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Mat.
Made for Grown Ups!
Joya Import Export, Inc., Temecula, CA (951) 259-3339
www.JoyaSangria.com
“You can’t just have one glass!”
“This is the best sangria I’ve ever had!”
“You said the 3-liter BIB Lasts six weeks after opening. Not true!
It only lasts three days at my house!”
HANDCRAFTED SANGRIA
12% ABV
What our customers and distributors have to say:
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Joya Import Export, Inc. Temecula, CA (951) 259-3339 www.JoyaSangria.com
JOYA SANGRIA –
THE JEWEL OF SPAIN
In 2016, the growth for demand of premium products continued to rise for wine, among other alcoholic beverages.
Consumers are paying more with double digit increases in the $11 - $25 range in search of authentic/premium products
to satisfy their taste buds. Though, the mark is still dominated by 750 ml bottles, the rise in popularity for Bag-In-Box
continues to grow in popularity (Frederickson 2016).
Why Joya Sangria: Joya Sangria is Authentic! Our origins are from the small town of La Puebla de Almoradiel,
nestled between the rolling hills and vast plains of Castilla La Mancha, Spain. known for its winemaking traditions
since before the time of Don Quixote, a prestigious family winery is transforming noble grape varieties into this vibrant,
authentic and Premium Sangria layered with all-natural essences of fresh Mediterranean fruits. Joya uses only 100%
fresh and natural ingredients and contains no additives.
Our Sangria: RED: A refreshing blend of Premium Spanish Red varietals-
45% Tempranillo, 45% Garnacha and 10% Bobal - layered with natural
essences of fresh Mediterranean fruits and natural sugar. 12% ABV
Red Tasting notes: Fruit forward and smooth finish with freshly
crushed red fruit on the nose, nice blackberries and dark plums
on the palate, with Valencia orange peel and mint cutting through
the mid-palate and excellent balance.
WHITE: A refreshing blend of Premium Spanish White varietal
Airén and natural essences of Mediterranean fruits
and natural sugar. 12% ABV.
White Tasting notes: Fruit forward - slightly muted nose of fresh
white fruit, peaches and guava. Palate is perfectly balanced with
white stone fruit, plums, refreshing grapefruit bitterness and touch
of honeydew sweetness.
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Joya Import Export, Inc., Temecula, CA (951) 259-3339 www.JoyaSangria.com
Dollar Value up nearly 10%
in Nielson channels
Sangria Growth up 20%
Top Menu cocktail varieties:
Sangria – 30% (Up 20%)
36% of Wine Drinkers are
Millennials
“Bottled (And Boxed) Sangria Draws Rising Interest” Sept. 15, 2016
The sangria category has been riding high lately, with dollar value up nearly 10% in Nielsen channels in the 52 weeks through July 16, and volume up 6% in IRI data year-to-date through August 7. The bottled sangria sector has ramped up, with leaders emerging amid a plethora of new brand introductions. “People are waking up to the reality that this could be a strong growth category,” says Peter Deutsch, CEO of Deutsch Family Wine & Spirits.
36% of Wine Drinkers are Millennials - The percentage of Millennial wine-drinkers grew by 10% in the last two years, a larger gain than any other generation.
(Baby Boomers rose by 6%, while Gen X grew 5%)
Top Menu and Trending cocktail varieties:
Margarita: 54%
Martini: 42% Bloody Mary: 31%
Sangria: 30%
"U.S. consumers spent $216 billion on alcohol last year.
$32 billion of that went towards wine."
Fastest growing cocktails on
leading chain restaurant menus
(percent increase in menu
incidence):
Beer Cocktails: 39%
Bellini/Mimosa: 30%
Sangria: 20%
Classic Cocktails: 16%
Manhattan: 12%
The Most Premium Sangria on The World Market at 12%
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Joya Import Export, Inc. Temecula, CA (951) 259-3339 www.JoyaSangria.com
In 2016, the growth for demand of premium products continued to rise for wine, among other alcoholic beverages. Consumers are paying more with double digit increases in the $11 - $25 range in search of authentic/premium products to satisfy their taste buds. Though, the market is still dominated by 750 ml bottles, the rise in popularity for Bag in Box continues to grow in popularity (Frederickson 2016).
MARKET FACTS: % of US Adults who drink wine: 40% (Halstead, 2016)
% Sales by Wine Color = Red: 46.3%;
White: 44.3%; Pink: 4% (Brager, 2016).
Largest Wine Consuming Generations =
Millennials at 36% and Baby Boomers at 34% (Gillespie, 2016)
TOP MENU and TRENDING COCKTAIL VARIETIES:
Margarita: 54%
Martini: 42%
Bloody Mary: 31%
Sangria: 30%
Wine drinking population by generation: 2000-2015 US WINE Shipments in 2015 Percentage of Total Cases Shipped by Source
Imports 31%
California
60%
Other States
9%
Growth & Opportunity
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Joya Import Export, Inc. Temecula, CA (951) 259-3339 www.JoyaSangria.com
THE SANGRIA TREND:
Driven by consumers’ thirst for a beverage that’s not quite wine and not quite a cocktail, sales of Sangria have
grown. According to Mintel research, 71% of German consumers, 59% of Spanish, 58% of French and 42% of Italians, aged 18-24, prefer
wine with stronger fruity flavors. In fact, they are far more likely to prefer fruity flavored wine than older wine drinkers for whom ‘dry’
wine is often considered superior. With these numbers, Sangria is proving to be one of the fastest growing alcohol beverages on the market.
THE ON-GOING DEMAND FOR SANGRIA:
Universal preferences change over time and consumers tend to gravitate toward the “it” drink of the moment. Yet, Sangria has remained
a staple of consumers’ consumption, since the age of Don Quixote. Sangria’s continued popularity has been driven by new and innovative
participants in the market, along with a rich history that resonates with millennials. Together, these two factors keep the overall sangria
market fresh in the minds of consumers, helping the industry continue to grow. Sales for Sangria grew 9.8% percent last year, while the wine
category grew by 90% over the past five years. Boxed wine sales are up 21% (YTD in IRI Channels)
2015 World Wine Consumption by millions of 9 liter cases Statistics for the US Wine Industry in 2015
• Revenues for US Wine Sales = $38 billion, a 1.3% increase from 2014
(Gordon, 2016)
• Number of Outlets in the US selling wine = 545,907 (Brager, 2016)
• Total cases shipped: estimated 323 million, a .07% increase from 2014
(Impact Databank, 2016)
• Percentage from California = 60%
• Percentage from Other States = 9%
• Percentage from Imports: 31%, (21 million cases in bulk)
• The US continues to be the largest wine consuming nation since 2010
(Wine Institute, 2015)
• 2015 is the 23rd consecutive year of grown for US wine sales, with the
top 6 brands achieving a growth volume of 9% in 2015 and selling over
2.2 million cases, giving them a 5 yr. CAGR of 45%.
Source: Impact Databank Report 2016
Growth & Opportunity
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Sangria Market Trends
Sangria is becoming a
year-round favorite. Hispanics aged 21 to 29 consume these
types of alcoholic beverages weekly or
monthly:
26% Sangria, 25% Merlot,
24% Moscato, 24% Sweet Reds.
"sangria brands continue to gain, category newcomers are also making their mark."
KEY PURCHASE FACTORS FOR WINE: SPECIFIC REGION OF ORIGIN SEPTEMBER 2013
"Millennials are drinking wine instead of beer and the industry is freaking out." - Business Insider, 2015.
BASE: Internet Users 18+ who have bought wine in the last 6 months France: 1,622 Germany: 1,438 Italy: 1,615 Spain: 1,615 Source: Mintel Consumer Data Charts
Joya Import Export, Inc. Temecula, CA (951) 259-3339 www.JoyaSangria.com
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Joya Import Export, Inc. Temecula, CA (951) 259-3339 www.JoyaSangria.com
9-liter cases
Figure 2: Project change in annual demand for California wines and change in California Production capacity to 2017 by price segment.
Increase in annual demand (9-liter cases) from 2014 to 2017
Increase in production capacity (9-liter cases) from 2014 2017
Joya Import Export, Inc. Temecula, CA (951) 259-3339 www.JoyaSangria.com
Sangria Market Trends
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750 ML
3 Liter
5 Liter
10 Liter
A Variety of Sizes
- Different dispensing options available to satisfy a variety of needs.
- JOYA can be dispensed for high-volume accounts through customer's existing bar guns or beer tap systems.
- We recommend using a 16-ounce wine glass filled with ice and add 6-7 ounces of product.
- Stays fresh in the bag-in-box for up to six weeks and in the bottles for 3 days after opening.
Joya Import Export, Inc. Temecula, CA (951) 259-3339 www.JoyaSangria.com
1 Retail Locations
Restaurants & Venues
Hi-End Family Entertainment Sushi
Fairs & Events
Breakfast
Seafood Mexican Pizza
Mediterranean
Italian
Joya Import Export, Inc. Temecula, CA (951) 259-3339 www.JoyaSangria.com
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JOYA
Tap Handles Shelf Talkers
Off Premise
Table Tents
ON Premise
For 3L, 5L, & 10L Banners
On/Off-Premise
Point of Sale &
Promotional Items
Posters
On/Off-Premise
Joya Import Export, Inc. Temecula, CA (951) 259-3339 www.JoyaSangria.com
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The #1 Premium Authentic Spanish Sangria on the World Market!
Social Media
Share your Joya-us moments!
#JoyaSangria
Joya Import Export, Inc. Temecula, CA (951) 259-3339 www.JoyaSangria.com
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Joya Sangria Specifications Sheet
Joya Import Export, Inc. Temecula, CA (951) 259-3339
www.joyasangria.com
H x W x L / Unit (IN)
H x W x L / Case (IN)
Layer / Pallet
ORIGIN
Product Code
Packaging
Liters per Case
LBS Gross / Case
Units per case
Case / Pallet
H x W x L (pallet)
Wines Used
How to Serve
Suggested fruits to add:
Shelf Life
20 Liters 20 Liters 20 Liters 20 Liters 12 Liters 12 Liters 9 Liters 9 Liters
Red Red Red Red White White White White
10 Liter BIB 5 Liter BIB 3 Liter BIB 750 ML
96 Units 192 Units 192 Units 256 Units 256 Units 900 Units 900 Units
RED: Tempranillo, Bobal, Garnacha WHITE: Airen
Strawberries, Raspberries, Blueberries, Apples, Melons, Honeydew, Grapes, Tangerines, Oranges, Pineapples.
The Bag in Box will remain fresh for 12 months before opening, and 6 weeks after opened. The bottles should be used with 3 days after opening.
from opening.
Red and White wine, sugar, and natural fruit flavors (Contains Sulfites) Add ice to glass and pour sangria. Stir and ready to serve (You can add any fruit you like for garnishment).
Type
Cont. Alcohol
Bar Code / Unit
LBS. Net / Unit
LBS. Net / Case
Case / Layer
Unit / Pallet
LBS. Pallet
Ingredients
12% Alcohol
96 Units
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Chain Market Competitive
With a fuller body & 12% ABV,
Joya has a lasting taste & greater
Consumer value compared to
any competitive sangria on the
world market.
Joya is the only brand
you can identify the varietals
by taste.
Joya Import Export, Inc. Temecula, CA (951) 259-3339 www.JoyaSangria.com
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General Market Competitive
With a fuller body & 12% ABV,
Joya has a lasting taste & greater
Consumer value compared to
any competitive sangria on the
world market.
Joya is the only brand
you can identify the varietals
by taste.
Joya Import Export, Inc. Temecula, CA (951) 259-3339 www.JoyaSangria.com
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For 750 ml Bottles and 5 & 10 Liter BIB
*16 oz. Glass Shown Use 6 oz. product, our over ice,
and garnish with orange. No need to add fruit!
*Ready to Drink B.T.G.! * Gluten Free * 88 Calories per 6 oz. serving* *Authentic * 100% Natural * Just Pour Over Ice*
*Same great taste, every time!*
*Stays Fresh for 6 Weeks, After Opening! *
Zero Waste!
Joya Import Export, Inc. Temecula, CA (951) 259-3339 www.JoyaSangria.com
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Eamon McDonald
President/CEO
Joya Import Export, Inc.
(951) 259-3339
www.JoyaSangria.com
43460 Ridge Park Dr., Ste. 240
Temecula, CA 92590
Contact Us
Joya Import Export, Inc. Temecula, CA (951) 259-3339 www.JoyaSangria.com