MACU Strategic Marketing Conference

STRATEGIC MARKETING CONFERENCE & AIME AWARDS GALA MAY 27 - 29, 2013 | WHISTLER, BRITISH COLUMBIA

STRATEGIC MARKETING CONFERENCE & AIME AWARDS GALA | MAY 27 - 29, 2013 | WHISTLER, BRITISH COLUMBIA

ABOUT THE EVENTThe Marketing Association for Credit Unions (MACU), is hosting the 23rd annual Strategic Marketing Conference & Achievement in Marketing Excellence (AIME) Awards Gala. The event will take place May 27-29, 2013, at the Westin in Whistler, BC, Canada.

The AIME Awards Gala recognizes the best and the brightest achievements in marketing, advertising and communications in the credit union community.

The conference provides fun, educational sessions and networking opportunities for credit unions and suppliers. In addition to the conference, MACU offers pre-conference events, a welcome reception and an after party.

WHO ATTENDS?

The 2012 Strategic Marketing Conference was comprised of:

•approx 150 delegates that work in a marketing capacity at a credit union

•43% attended for their first time

•52% attending the conference for networking opportunities

•Delegates from across Canada and the US.

Delegates were asked what their favourite part of the conference was:

“The atmosphere, location, accommodations, seeing the entries, the people. Yep, just about everything.“

“From a vendor standpoint...getting to meet both other vendors as well as so many marketing people I’ve talked to on the phone and via email.”

“Good atmosphere and networking opportunity. The venues were excellent and the conference was well-planned.”

WHY PARTNER WITH MACU?Get in front of your target market! The Strategic Marketing Conference provides you with a unique opportunity to reach credit union marketers and decision makers from across North America.

All sponsorships are designed to help you Connect, Exchange and Ignite!


WHAT’S INCLUDED?•Two complimentary conference registrations for sponsorships of $7,500 and greater;

one complimentary registration for all gold sponsors. Additional registrations may be purchased at the member early-bird rate.

•Your logo on the MACU site (January – December 2013).

•Logo on pre-conference promotional materials including direct mail piece and online marketing.

•Public recognition at several of the conference general sessions.

•Ability to attend networking events associated with the conference including welcome reception and after party.

•Access to attendee contact information for mailing purposes (silver sponsor or greater).

•Presenting sponsors have first chance to sponsor the same activity for the 2014 MACU conference.

PRESENTING SPONSORSHIP OPPORTUNITIES

Being the conference title sponsor brings you all of the above listed benefits as well as:

•Official recognition as a Presenting Sponsor in print advertisements promoting the conference.

•The opportunity to provide the opening remarks and welcome the delegates on Tuesday and Wednesday.

•Exclusive signage as conference presenting sponsor.

•Your logo on all conference attendee name tags.

•Space in the trade show area to set up your display booth.

•Two (2) full conference passes (conference & AIME dinner).

•Full page, full colour advertisement in the conference guide.

* 1 available

The ultimate event of the conference. This event includes a formal dinner and presentation of the highly-coveted Achievement in Marketing Excellence (AIME) awards.

•Sponsor will receive podium time during the event.

•The opportunity to distribute an item to all AIME Award Gala attendees.

•Exclusive signage as the AIME Awards presenting sponsors.

•Two (2) full conference passes (conference & AIME dinner).

•1 half page, full color advertisement in the AIME Awards booklet.

* 1 available

CONFERENCE $10,000

AIME AWARDS $10,000

SOLD

SOLD


GOLD SPONSORSHIP OPPORTUNITIES

One of the most important functions at any event are the networking opportunities. Take the opportunity to meet and greet prospective clients.

•Exclusive event sponsorship.

•Opportunity to provide a promotional item to attendees.

•Meet and greet each delegate as they arrive at the conference venue on Monday evening.

•One (1) full conference pass (conference & AIME dinner).* 1 available

WELCOME RECEPTION

$5,000

Raise your profile and get in front of conference delegates.

•Gold conference sponsors have the opportunity to donate a door prize to be given away during lunch.

•A representative from your company can introduce a speaker on day one or two.

•One (1) full conference pass (conference & AIME dinner).

•1/2 page, full color advertisement in the conference guide. * 4 available 3 available

CONFERENCE$5,000

SOLD

SOLD


Ignite the partier inside the delegates. This sponsorship has you hosting the ‘must attend’ post-awards show event at an offsite venue to be determined.

•Sponsorship includes providing each attendee with one drink ticket and a selection of appetizers up to $500

•You can provide additional decor, prizes or food for attendees if you wish.

•1/2 page, full color advertisement in the conference guide* 1 available

The highly coveted AIME Gala dinner will provide you with great exposure in a great setting.

•Opportunity to provide MACU with a 1/4 page ad for inclusion in the winners booklet.

•One (1) full conference pass (conference & AIME dinner).

•Sponsor and representative will be introduced at the gala dinner. * unlimited

GOLD SPONSORSHIP OPPORTUNITIES

AFTER PARTY$5,000

AIME AWARDS $4,000

SILVER SPONSORSHIP OPPORTUNITIES

•Get noticed by announcing one of the speakers on either day 1 or 2.

•May provide an item to be provided to the attendees and/or provide a door prize to be given away during the conference.

•Ability to purchase a conference registration for the member early-bird rate.

* 5 available

The always anticipated AIME Gala dinner is a great opportunity to shine along with the award winners.

•Sponsor will receive 1 AIME Gala dinner ticket

•Company logo will be displayed during the event.

•Supply MACU with a 1/4 page ad for inclusion in the winners booklet.

* 5 available 4 available

CONFERENCE $3,000

AIME AWARDS$2,000

SOLD


FRIENDS OF MACU SPONSORSHIP OPPORTUNITIES

Be the first company delegates will have exposure to each morning! Your literature or promotional item (1 piece or item) will be place outside the hotel door of all attendees staying in the host hotel. (Limited to one room drop sponsor per night).


Go home with each delegate in the booklet that showcases all of the AIME award winners. Your ad will be 1/2 page, full colour. Booklets are distributed to each conference attendee after the awards show.

Revive everyone's energy by sponsoring an energy break. A few snacks and beverages to carry the delegates over until lunch or the end of the day. Sponsors receive signage, announced recognition, and the opportunity to network with members.


Be the last company people see as they go back to their rooms at night. Your name and logo will appear on the card key. Don’t miss out on this chance to be the company attendees will tuck into their pockets (host hotel only). * 1 available

1/2 PAGE AD$500

ROOM DROP$800

ENERGY BREAK $1,000

KEY CARDS$1,000

DO YOU HAVE A GREAT IDEA?Develop and suggest your own opportunity and bounce it off the sponsorship committee.

SPONSORSHIP CONTACTS

Name Email TelephoneRachel Cleland [email protected] 289.895.8921

Tracy Kelly [email protected] 403.556.3306

Liisa Woolley [email protected] 705.253.9868 ext 4713

Gwendolyn de Guzman [email protected] 514.350-8686 ext 2006

SOLD

SOLD


2013 MACU Sponsorship AgreementCONTACT INFORMATION

Company name:

Mailing address:

City: Prov/State: Postal/Zip:

Key contact:

Tel: Email:

LEVEL INVESTMENT TOTAL � Conference Presenting $10,000 $ � Conference Gold $5,000 $ � Conference Silver $3,000 $ � AIME Presenting $10,000 $ � AIME Gold $ 4,000 $ � AIME Silver $ 2,000 $ � Welcome Reception $ 5,000 $ � After Party $ 5,000 $ � Brand Tour $ 5,000 $ � Key Cards $ 1,000 $ � Energy Break $ 1,000 $ � Room Drop $ 800 $ � 1/2 page ad in AIME booklet $ 500 $ � Other $

Total Paid $

PAYMENT METHOD

To pay by credit card, please contact Rachel at 289.895.8921, [email protected] or mail your cheque and this contract to:

Marketing Association for Credit Unions (MACU) 1120 Finch Avenue West, Suite 701 - 395 Toronto, ON M3J 3H7


•50% deposit required upon signing of contract. Benefits will not commence until the contract and deposit are received.

•Balance due on/before Feb. 1, 2013. If full amount is not paid by this date, sponsorship privileges will be revoked and the deposit will be retained by MACU.

•All rates quoted are in net Canadian dollars.

•Sponsorships are non-cancellable and non-transferable.

•All print and online advertising benefits are based on final material supplied by the sponsor.

•MACU reserves the right to determine inclusion and placement of Sponsor’s name and/or logo.

•Sponsor to provide logo upon signing of contract in an eps file, 300 dpi or greater. Logo will be reproduced in black/white at MACU discretion.

•Attendee list to include first and last name, title, company, email and mailing address. List to be provided to sponsors two weeks prior to the conference (silver, gold and presenting sponsors only).

signature: date:

TERMS

MACU Strategic Marketing Conference

Documents

Transcript of MACU Strategic Marketing Conference