The golden circle

According to Simon Sinek, the gold circle is a complex of three questions - why, how, what - that

every organization or leader should have answered in order to

succeed. Every single organization knows what they do, some know how they do it,

but the most difficult is to know why they do what they do. The key to success is the answer of

this “why”.

What is the golden circle?

Founded in Toronto in 1984.

Entrepreneurs: Frank Toscan & Frank Angelo.

First makeup store opened in 1984.

At the beginning the products were addressed only to makeup professionals.

M·A·C is now established in New York City.

Owned by Estée Lauder.

One of the top three global makeup brands.

About M·A·C

Unconventional beauties to work for the counters.

Redefined beauty all over again as the standards were broken.

Of course the products themselves where meticulously made.

Beauty can be bold and different not only girly and elegant.

Beauty comes in many forms brought to the customers through high quality products.

Why?

Investment in the training and education of its staff.

Advertisement-gifts with purchase promotion.

Fundraising campaigns for HIV\AIDS organizations.

Working backstage and as sponsor at fashion collections, film festivals, concerts.

Collaboration with celebrities.

Videos for practicing in MAC’s official site.

How?

Cosmetics created according to all people’s needs.

Purely professional.

Addressed to both makeup experts and everyday women.

Cosmetics for eyes and lips, brushes, prep and prime crèmes, other products for face and body care.

Takes care even for the most sensitive complexion.

What?

M·A·C seems to have succeeded in finding itsreason of existence and that is probably why it is

now one of the most famous and preferablecosmetics companies in the world. They don’t onlypromote beauty and self care. They also encouragepeople to love themselves and don’t be afraid to beunique and different as long as this is what makesthem happy. Moreover their promotion quote: Allages, all races, all sexes proves their support for

individuality.

In conclusion…