Macrocosm Venture Plan: Presentation
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Transcript of Macrocosm Venture Plan: Presentation
Steve Puma Fall 2008
Mission Create a world that works for everyone, in the shortest possible time. Make tools that: – Empower the individual – Leverage Mass Collaboration – Focus on the biggest problems
The Problem • Climate change is one of the greatest
challenges ever to face mankind
• Individuals want to educate themselves and have a direct impact
• Organizations want to engage "the public
• Very few solutions meet these needs!
Trends
• Fast-growing interest in climate change • Explosive growth in
electronic game market • Not ONE mass-market
sustianability focused game
Trends • Intermsofboththepowerofgamingcomputersandtheprolifera6onofci6zenawarenessaboutenvironmentalissues,therehasn'tbeenabe;er6metointroduceagamewithastrongsustainabilityoreco‐focus."—JamaisCascio,founderofWorldchanging.com
• “Gamesareaverypowerfulandtotallyunderu6lizedtoolthatorganiza6onsofallkinds–notjustbusinesses,butnon‐profitsandgovernmentstoo–canusetotacklethesechallenges.”—DavidEdery,Authorof'ChangingtheGame:HowVideoGamesareTransformingtheBusinessWorld'
Customer Need Contribute my ideas towards solving global climate change
CustomerNeed Imp Sat Opp
Contributemyideastowardssolvingglobalclimatechange 7.3 0.0 14.5
minimizetheamountof6meittakestolearnhowtocontributemyideas… 4.5 1.1 8.0
minimizetheamountofspecializedknowledgerequiredtocontribute… 3.6 1.1 6.2
increasethenumberofsolvableclimatechangechallengesthatIcancontributemyideasto 3.6 0.5 6.7
increasethenumberofpeoplethatwillinteractwithmyideas 6.8 1.1 12.6
increasetheamountofknowledgethatIpossessaboutsolvingglobalclimatechange 8.6 3.7 13.6
increasetheamountofmonetarycompensa6onthatIreceivefromcontribu6ngmyideas 5.5 1.1 9.9
increasetheamountofposi6vefeedbackthatIreceiveaboutmyideas 4.5 1.1 8.0
minimizethe6menecessarytotrackmycontributedideas 3.6 1.1 6.2
increasethelikelihoodthatmyideaswillhaveadirect,measurableimpacttowardssolvingglobalclimatechange 8.2 0.5 15.8
Target Customer “Enviro-Gamers”
TargetCustomer Descrip6on
TargetpopulaAonsize 10,122,766
DemographicCharacterisAcsAge:35‐55,Income:$40,000+Playvideogames,60/40Male/Female
Frequencyofperformingthejob 2‐3hoursperweek
Willingnesstopay $334.00
Purchasedecisions InfluencedbyraAngs,friends,family
Solution
PlaYorm • SoZwareSimula6onGame
BizModel• UnitSalestoretailcustomers• Directonlinedistribu6on/publishing
Features
• Real‐World• ExpertChallenges• LearningSimula6ons• MassivelySingle‐Player• WorldBuilder
Value Add
CustomerNeedExis6ng
Sa6sfac6onNew
Sa6sfac6on ValueAdd
minimize the amount of time it takes to learn… 1.1 1.1 0.0%
minimize the amount of specialized knowledge… 1.1 1.3 1.26%
increase the number of solvable climate change challenges… 0.5 2.0 3.75%
increase the number of people that will interact with my ideas 1.1 2.5 7.36%
increase the amount of knowledge that I possess… 3.7 3.8 2.06%
increase the amount of monetary compensation "that I receive… 1.1 2.0 4.82%
increase the amount of positive feedback that I receive… 1.1 2.0 4.82%
minimize the time necessary to track… 1.1 1.4 1.77%
increase the likelihood that my ideas will have a direct, measurable impact towards solving global climate change 1.1 2.0 3.75%
AddedValue 29.47%
Addressable Market
Target customer population 10,122,766
Frequency of purchase (times per year) 0.5
Willingness-to-pay to get job done perfectly $334.00
Discount for satisfaction level your product will achieve 20.00%
Discount for competition 74%
Discount for customer buying power 100%
Other discounts 100%
Potential price point $49.21
Annual potential addressable market $250,194,279
Unit Economics
UnitPrice $49.21
GrossMargin 87.38%
Life6meValue $30.90
Acquisi6onCosts $24.17
EconomicValue $6.73
Sustainability Percentofaddressablemarketwhomakelifestylechanges 5% 10% 25%
Numberofpeople 91,105 182,210 455,524
BehaviorChanges TonsofCO2SavedperYear
Buyproductswithrecycledcontentandrecycleathome
9,110 18,221 45,552
Replace10lightbulbswithC/F 45,552 91,105 227,762
Adjustthermostatby2degress 91,105 182,210 455,524
Buyamorefuelefficientcar(+10MPG)
455,524 911,049 2,227,622
Value Chain
OurCompany
IntellectualProperty
GameDeveloper
DevelopmentSofware
GameConsoleManufacturers
DistribuAonWebsite
RetailCustomer
GameReviewWebsiteStandards,
Technology
FriendsFamily
GamingConsoles
OURPRODUCT
InsAtuAonalPartner:
GovernmentorNGO
CorporatePartner
Competitive Advantage
Game TheSims2 SimCity Ci6esXLImageEarth
FutureFlow
Company Maxis TiltedMill MonteCristo Microsof Microsof
Type lifesimulaAon citysimulaAon citysimulaAonSeriousgame,simulaAon
Seriousgame,simulaAon
UnitsSold 100Million 10Million Notyetreleased
Price $19 $49 Notyetreleased,mostlikely$39‐$49
Benefits
• Realism• Userscangenerateandsharetheirowncontent
• Complex• RealisAc• Userscangenerateandsharecontent
• MulAplayer/Online• Socialnetworking• ComplexEconomics
• Console• Climatechange• EducaAonal• RealisAc
• Console• Climatechange• EducaAonal• RealisAc
Financing
Projec6ons Year1 Year2 Year3 Year4 Year5
Revenue $0 $27,342,000 $18,963,000 $57,388,702 $37,926,000
GrossProfit $0 $23,892,106 $16,570,332 $50,147,647 $33,140,663
Op.Profit ($1,254,249) $7,143,176 $2,255,120 $13,518,823 $5,376,794
Units 0 558,000 387,000 1,171,198 774,000
Employees 10 20 25 30 35
EOYCash $401,097 $10,851,761 $12,457,745 $18,523,811 $22,393,928
NewEquity $1,680,000 $7,730,000 $0 $0 $0
Thank You!