Machine-Learning Personalization for E-Commerce
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Personalize the search bar and results for each visitor Showcase products the shopper has engaged with the most Personalize homepage images, featured brands, promotions and more based on individual preferences Show trending products, new products, etc. that are relevant to the shopper Welcome Back! NEW! PURCHASE HISTORY Hello! HOMEPAGE Inspire new visitors, help shoppers find products quickly, and encourage deeper site exploration Hello! Highlight or sort products based on shopper’s category or brand affinities, rather than price or newest additions PRODUCT DETAIL PAGE (PDP) Avoid dead-end product pages and drive more conversions Highlight related products aligned with shopper’s affinities for cross-sell/upsell Add real-time counters of the number of shoppers who have recently viewed or purchased Provide quick access to relevant products based on each shopper’s preferences/affinities Smartphone Smartphone SIMILAR PRODUCTS Smartphone CUSTOMERS RECENT PURCHASE Smartphone 257 VIEWS Cross-sell relevant products based on items in cart Offer personalized shipping incentives Drive urgency with personalized offers EMAIL Enhance your ongoing relationship with customers MOBILE Enable quick view of relevant products SORT BY BRAND Show subcategories or product recommendations relevant to the shopper Machine learning allows you to create unique digital experiences for each of your shoppers – at the 1:1 level, at scale and in real time. By taking into account each shopper’s individual affinities for brands, categories, price points, colors and more — as well as their intent in the moment — you will drive more visitors to convert and improve customer loyalty. GET EXCLUSIVE ACCESS TO YOUR FAVORITE BRANDS AS A LOYAL SHOPPER MACHINE-LEARNING PERSONALIZATION FOR E-COMMERCE Increase basket size and drive shoppers to complete purchase CART PAGE Cart Details RELEVANT PRODUCTS Shipping Options Special Offer for You TOTAL: $150 1week $ $$ $ CATEGORY PAGE STYLES FOR YOU Maintain consistent experience on mobile Keep personalized messaging consistent across mobile app, mobile web and desktop site Leverage the same data and strategies from your website to deliver highly personalized experiences on mobile Personalize email content to each individual based on preferred products, brands, categories and more EMAIL Recommended Brands Ensure emails are personalized at open time, rather than send time, to ensure maximum relevancy Recommended Video For You NEW EMAIL IDEAS TO ENGAGE SHOPPERS AT KEY POINTS OF INTERACTION Products Cart Items Camera Smartphone $200 TOTAL $550 +Tax $350 +Tax + NEW EMAIL JUST FOR YOU! Welcome Back! Still Interested in This Dress? Designer Dress
Transcript of Machine-Learning Personalization for E-Commerce
Personalize the search bar and results for
each visitor
Showcase products the shopper has engaged
with the most
Personalize homepage images, featured brands,
promotions and more based on individual preferences
Show trending products, new products, etc. that are
relevant to the shopper
Welcome Back!
NEW!
PURCHASE HISTORY
Hello!
HOMEPAGE
Inspire new visitors, help shoppers find products quickly, and encourage deeper site exploration
Hello!
Highlight or sort products based on shopper’s category or brand a�nities, rather than price or newest additions
PRODUCT DETAIL PAGE (PDP)
Avoid dead-end product pages and drive more conversions
Highlight related products aligned with shopper’s
a�nities for cross-sell/upsell
Add real-time counters of the number of shoppers who have recently viewed or purchased
Provide quick access to relevant products based on each shopper’s
preferences/a�nities
Smartphone
SmartphoneSIMILAR PRODUCTS Smartphone
CUSTOMERS RECENT PURCHASE
Smartphone
257 VIEWS
Cross-sell relevant products based on
items in cart
O�er personalized shipping incentives
Drive urgency with personalized o�ers
Enhance your ongoing relationship with customers
MOBILE
Enable quick view of relevant products
SORT BY BRANDShow subcategories or product recommendationsrelevant to the shopper
Machine learning allows you to create unique digital experiences for each of your shoppers – at the 1:1 level, at scale and in real time.
By taking into account each shopper’s individual a�nities for brands, categories, price points, colors and more — as well as their intent in the moment — you will drive more visitors to convert and improve customer loyalty.
GET EXCLUSIVE ACCESS TO YOUR FAVORITE BRANDS
AS A LOYAL SHOPPER
MACHINE-LEARNINGPERSONALIZATION FOR
E-COMMERCE
Increase basket size and drive shoppers to complete purchase
CART PAGE
Cart DetailsRELEVANT PRODUCTS
Shipping OptionsSpecial O�er for You
TOTAL: $150
1week
$ $$$
CATEGORY PAGE
STYLESFOR YOU
Maintain consistent experience on mobile
Keep personalized messaging consistent across mobile app, mobile web and desktop site
Leverage the same data and strategies from your website to deliver highly personalized experiences on mobile
Personalize email content to each individual based on preferred products, brands, categories and more
Recommended Brands
Ensure emails are personalized at open time, rather than send time, to ensure maximum relevancy
Recommended Video For You
NEW EMAIL
IDEAS TO ENGAGE SHOPPERS AT KEY POINTS OF INTERACTION
Products
Cart Items
Camera
Smartphone
$200
TOTAL
$550
+Tax
$350+Tax
+
NEW EMAIL
JUST FOR YOU!
Welcome Back! Still Interested
in This Dress?Designer
Dress
![Personalization Research: A rigorous literature review … · Personalization plays an important role for service providers in modern e-commerce strategies; ... [Ngai et al. 2007],](https://static.fdocuments.net/doc/165x107/5afc5bc27f8b9a994d8bfd9a/personalization-research-a-rigorous-literature-review-plays-an-important-role.jpg)
