"Machine Learning is Changing Everything" at SaaS North 2016
Transcript of "Machine Learning is Changing Everything" at SaaS North 2016
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Chris Makkreel
Machine Learning and Salesforce
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We have entered the 4th Industrial revolution
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Hype Cycle 2016
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Can you explain how you make decisions?
Arthur Samuel, 1956
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Helping to drive a better experience using Machine Learning
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Pattern Matching AND Complex Communication
Published 2005
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Brute force is just not possible in our world
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2011 2013 2016
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Deep Learning: Geoffrey Hinton
Algorithms
Data
Hardware (GPU)
Capital
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Deep Learning – Modeled after the brain
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Don’t worry, I’ll figure it out.
• Supervised• Unsupervised• Reinforcement
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90% of all the data in the world has been generated over the last two years.
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Moore’s law – GPU’s changed the game
1991 2011
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$4.5 Billion in the last two years
VC Money is pouring in…
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Reactive
Proactive
Predictive
Expectations have changed
Yesterday Today Tomorrow
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Every Transition Resets Expectations of Speed• It took landline telephone 73 years to go from 10% to 90% ubiquity
• PCs did it in 30 years• Smartphones+tablets surpassed that level in less than eight……and don’t start thinking that’s fast
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Complexity Drowns Out Capability“Most people never even bother to program their programmable
thermostats. As a result, their houses actually use more energy than homes without them. Two years ago, the federal government eliminated the entire programmable thermostat category from its Energy Star program.” – David Pogue, nytimes.com
“I’m not used to GPS at all," Ms. Latshaw says. She confesses she “worked on daylight-saving time all year last year” because she couldn’t figure out how to reset her BMW’s clock.
Customers like Ms. Latshaw are why Sewell [Lexus] has hired its first “technology specialist.”
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“Taking the connected devices curve, and subtracting the one for A.I., we see…the point where A.I. becomes so capable that this friction flips around and quickly disappears.”
– “How Artificial Intelligence WillMake Technology Disappear”
(Rand Hindi, June 2015)
Intelligence Enables Friction-Free Productivity & Customer Experience
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Everyone got the memo
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Michael Young
Quick Look - Demo
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`
AI in the Salesforce Platform Salesforce EinsteinIntroducing
Machine Learning • Deep Learning • Predictive Analytics • NLP • Smart Data Discovery
World’s smartest CRM
Empowering Sales, Service, Marketing & IT
Everyone can build AI-powered apps fast
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Unfair advantage (Large vs Small)
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How to thrive with AI• Connect the technology dots• Do not reinvent the wheel, use AI
platforms and services (rare birds are expensive)
• Deep customer focus – economics have changed
• Ask your customer
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Thank Y u