Machine Learning & Ecommerce - by David Jones - PAPIs Connect
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Transcript of Machine Learning & Ecommerce - by David Jones - PAPIs Connect
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Machine Learning&
Ecommerceby David Jones - Technical Director - Resolve Digital
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Machine learning & Ecommerce
better. together.
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Predictive APIsmake it feel like you have your own
team of ML experts
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Personalised recommendations
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Abandoned cart emails
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Customised content
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Lead scoring
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Email marketing
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Benefits of ML in EcommerceMore visitors with longer session duration
Improved retentionHigher conversion rates
Larger order sizeBottom line, more revenue.
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machine learning in ecommercedeeply enhances customer experiences
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Customers expect ML featuresEven if they don’t know what ML is
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Real world example:United Cellars
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Goal: Increase revenueSolution: Product recommendationsImplementation: Predictive APIs
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16k product views60k orders
3k product ratings
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79000 rowsSmall data
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Any data that linkscustomers to products
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Optimise data collectionInitially had no data for logged out users
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PredictionIO
Open source machine learning server
Ecommerce templatesUses established implementation of algorithms
Evaluation metricsProduction ready
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Storefront <-> Processing Queue <-> PredictionIO
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PAPI Production TipsMonitor performance
Cache where realtime is not neededDerived data is low risk
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Bricks & mortar retailinspires an ecommerce experience with ML
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With winetaste preferences are diversepeople usually prefer red or white
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A/B TESTwith Google Analytics
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Filter PredictionsAvoid anything that lessens relevanceDon’t show out of stock products
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A/B Test Results45% longer average session22% increase in conversion rate37% increase in average order size
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71%More Revenue
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Where to next?Predictive features in more channelsIntroduce new predictive features
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Conclusion
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1Small data can be enough
Quality is key
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2Predictive APIs
are awesome
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3Machine Learning
is highly effective withEcommerce
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Business LeadersStart a project
Use Predictive APIsThe timing is perfect