MAC Cosmetics Presentation
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Transcript of MAC Cosmetics Presentation
Dutca Irina, Prescureanu Cristina, Rotari Doina
Company
• Make-Up Art Cosmetics Ltd.-Founded 1985 in Toronto, Canada.• Mission :“All races, all sexes, all ages”, conceived to embrace all consumers.• Vision: To be the most preferred brand of professional make-Up artists.• Unique image: black clothing, black counters, professional make-up artists.• Fashion models, actors and stage performers were the first consumers of the
products before the public’s interests developed.• Typical M.A.C consumers is a young, fashion-conscious individual who is seeking a
unique look.• ProShops
Popularity
• The popularity grew rapidly by world- of- mouth. From every magazine credits every special thanks helped the growth of M.A.C Cosmetic.
• Nordstorm was the first department store in the US to sell the product and was significant in helping the company establish a resounding financial success in the US. After 4 years contract was up, M.A.C began expanding industry stores.
Quality
Having a better quality and a celebrity endorsed product line, M.A.C rose up to the highest top. The glamorous look of M.A.C cosmetics lead the make-up artist to use them a lot and kept using then for the stage make-up.
Products
• Large selection of colors and textures.
• Withstand bright lights
• Worn for long periods
• Professional quality brushes
• M.A.C-Pro(exclusive)- cream colors, primary colors, mixable lip-creams and professional tools
M.A.C Cosmetics has the top celebrities representing their line.It is a great example of a company that practice corporate social responsibility.M.A.C has five initiative programs currently in place:1. M.A.C Cruelty-Free Beauty 2. Back to M.A.C Recycling 3. M.A.C Kids Helping Kids4. The M.A.C AIDS Fund5. M.A.C Viva Glam
Advertising
VIVA GLAM • 1994, M.A.C AIDS Fund supports men,
women and children affected by HIV/AIDS globaly.
• Same year, introducted first VIVA GLAM lipstick.
• Every cent d selling price if VIVA GLAM lipsticks go to the M.A.C AIDS FUND.
• Approximately $100 million proceeds have been collected.
Place
• Products are available in over 200 locations in 15 countries with 2500 employees.
• 800 costumer service call center
• Company owned and Operated Stores.
Company: Pricing & Promotion • Competitive pricing, between mass-
market and competitors – ex) lipstick $4-$20, M.A.C. $12
• Prefered Professional Industry Discount (PPID)
• Social conscious programs to help raise awareness for the envirenment and AIDS
• Back to M.A.C. Pogram
Competition
Thank you !!!