Mabaw Reef Pride Campaign Jovenal G. Edauilag, Conservation Fellow
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Mabaw Reef Pride Campaign Jovenal G. Edauilag, Conservation Fellow Emilia M. Roslinda, Campaign Supervisor Nurturing community sense of ownership for effective MPA governance and management SOCIAL MARKETING CAMPAIGN
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Mabaw Reef Pride Campaign Jovenal G. Edauilag, Conservation Fellow Emilia M. Roslinda, Campaign Supervisor Nurturing community sense of ownership for effective MPA governance and management. SOCIAL MARKETING CAMPAIGN. As a result of the Threat Ranking…. The Social Marketing Strategy. - PowerPoint PPT Presentation
Transcript of Mabaw Reef Pride Campaign Jovenal G. Edauilag, Conservation Fellow
Mabaw Reef Pride Campaign
Jovenal G. Edauilag, Conservation FellowEmilia M. Roslinda, Campaign Supervisor
Nurturing community sense of ownership for effective MPA governance and management
SOCIAL MARKETING CAMPAIGN
The Social Marketing Strategy
As a result of the Threat Ranking…Target Audience
Desired Behavior Change
Fishers(city fishers)
Actively reportintrusion inside theMabaw Reef MarineSanctuary
Governance and Enforcement strategy:
Strengthen MPA Law Enforcement
SOCIAL MARKETING CAMPAIGN
Brand and message
SOCIAL MARKETING CAMPAIGN
Top 3 Messages
Ang kaugmaon sa akong mga anak nagasalig sa Mabaw Reef.
Garbo ko ang Mabaw Reef busa Manginlabot ako sa pag-amping niini.
Pag-amping sa atong Mabaw Reef kaakohan natong tanan!
Campaign Slogan
Ang Mabaw Reef kinabuhi, ato kining ampingan!
Social marketing activities
SOCIAL MARKETING CAMPAIGN
Insert top 5 SM activities
Radio Program
Purok Based DiscussionsPrint Materials(poster & Transport sticker)
Large Outdoor Billboard
Supporting activities
SOCIAL MARKETING CAMPAIGN
Top 3 BR activities
•Formation and strengthening of Mabaw Reef Management Committee
•Approval of the Management Plan
•Installation of the law enforcement Communication System
Vision for the future
SOCIAL MARKETING CAMPAIGN
Social Marketing as the best practice to be
replicated in all MPAs in Maribojoc Bay where
stakeholders have sense of pride in nurturing the
marine ecosystem.
3 Unique Selling Point
• Mabaw reef, ang Perlas sa Tagbilaran.
• Mabaw reef, Bohol’s underwater KINGDOM .
• Mabaw Reef, Bohol’s diving Paradise!
