MaaX Users Group, 2009
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Transcript of MaaX Users Group, 2009
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Daniel L. Williams | Audience Development Manager
New York Times Regional Media Group
1C-Change: Strategic Transformation in Circulation
MaaX smartREPORTER Applications throughout the
organization
New York Times Regional Media
Group
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Key Features of the NYTRMG Marketing Database
• More than a leads address database.
• Strengthens marketing intelligence and customer insight.
• Manage all campaign management + reporting/analytics centrally.
• Achieve process efficiencies through standardization.
• smartREPORTER add-on functions as on-demand report builder.
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smartREPORTER Suite
Key Performance Metrics
• Month End Performance Report
• Weekly Top-line Metrics Report
• New Starts by Source Report
• Perm Stops by Reason Report
• Loyalty Segmentation Report
• Net Starts vs. Stops Report
• Subscribers by Term Report
• Subscribers by Frequency Report
• Expire Inventory Report
• Invoicing/Renewal Volume Report
• Auto-Renew Enrollment Report
• Retention Report
• Campaign ROI Report
Campaign Response Tracking
• Direct Mail Campaign Response
• Telemarketing Campaign Response
• Email Campaign Response
• Renewal Series Campaign Response
• TGM Campaign Response Budget and Modeling
• Volume Forecaster
• Revenue Forecaster
• Prospect value scoring
Operational Metrics
• Complaints/Thousand
• Repeat Complaints
• Stop Save by Agent
• Stop Reasons by Agent
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Process Mapping - PBS Extract through MaaX Hygiene & Build
Carolinas
Astech Server
California
Alabama
Sarasota
Florida
FTPFirst Logic Validation Process
NYTRMG SSC
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ADDRESS MASTER LEVELAd Hoc
SUBSCRIBER/OCCUPANT LEVELDaily
DEMOGRAPHYAd Hoc
VOTER REGISTRATIONAd Hoc
TRANSACTION LEVELDaily
CDSAd Hoc
BILLING/RENEWAL LEVELDaily
DNC/DNM SUPPRESSIONSWeekly
NEW MOVER/NEW HOMEOWNERBi-weekly
CAMPAIGNDaily
PRIZM NEAd Hoc
3rd Party Lists/Compiled Data
ABC DRAWWeekly
BUDGETAnnually
Supports daily, weekly and monthly reporting and
planning using Reporting Tool
NYTRMG Centralized Data Warehouse - MaaX:Supports Circulation, Advertising and Product Initiatives
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Bandings
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NYTRMG Centralized Data Warehouse - MaaX:Bandings provide categorization of disparate product data
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NYTRMG Centralized Data Warehouse - MaaX:Bandings provide categorization of disparate transactional data
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NYTRMG Centralized Data Warehouse - MaaX:Bandings provide categorization of disparate source data
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NYTRMG Centralized Data Warehouse - MaaX:Sample of bandings
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Building smartREPORTs
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Simple Query for “New Starts by Source” Report Book
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Simple Query for “New Starts by Source” Report Book
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Simple Query for “New Starts by Source” Report Book
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Simple Query for “New Starts by Source” Report Book
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Simple Query for “New Starts by Source” Report Book
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Simple Query for “New Starts by Source” Report Book
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Simple Query for “New Starts by Source” Report Book
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Simple Query for “New Starts by Source” Report Book
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Simple Query for “New Starts by Source” Report Book
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Simple Query for “New Starts by Source” Report Book
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Simple Query for “New Starts by Source” Report Book
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Simple Query for “New Starts by Source” Report Book
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Simple Query for “New Starts by Source” Report Book
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PRIZM NE > NYTRMG Lifestage “Super Segments”
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PRIZM NE – Market Segmentation Analysis
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Identifying Best Prospects via MaaX smartREPORTER: Indexing to Create a Segment Value Score
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Retention & Analytics
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Retention Tracking in smartREPORTERCustomization across all MaaX variables
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Retention Reporting in smartREPORTERCustomization across all MaaX variables
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Retention Reporting in smartREPORTERCustomization across all MaaX variables
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Retention Reporting in smartREPORTERCustomization across all MaaX variables
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Retention Reporting in smartREPORTERCustomization across all MaaX variables
104 Week Retention by PRIZM Super Segment
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Y1 - Midlife Success Headliners Y2 - Hip Green eReaders Y3 -Younger Print Averse and UninvolvedF1 - Family Success Quick Readers F2 - Family - Too Busy for Traditional Print M1 - Mature Wealthy Citizen ReadersM2 - Mature Traditionalists
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Retention Reporting in smartREPORTERCustomization across all MaaX variables
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smartREPORT Suite
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Weekly Stops by Source ReportDashboard for benchmarking/tracking stop reasons
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Weekly Net/Net ReportIndividual Market Tabs to Monitor Volume Trend
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Weekly Subscribers by Frequency ReportDisplays Subscribers by Status and Frequency of Delivery
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Weekly Subscribers by Loyalty Segment ReportDisplays Core, Prospect, and New Subscribers by Market
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Weekly Invoicing and Renewal Traffic ReportThree-year rolling trend by billing series
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Weekly Payment Method Benchmarking ReportExecutive Dashboard Tracking Auto-Renew and Market Rankings
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Weekly Top Line Metrics ReportExecutive Dashboard Tracking KPIs and Market Rankings
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Volume/Revenue Forecasting
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Transaction-based Volume Forecast Model
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Automation and File Transfer through FTP
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Thank You
Daniel L. WilliamsAudience Development Manager
New York Times Regional Media Group(p) 863.802.7251