© 2011, Layar Confidential and Proprietory

550.000.000 years ago a period started called the Cambrian explosion

© 2011, Layar Confidential and Proprietory

Life on earth exploded in all it’s infinite variety.The “Big Bang” of biology

© 2011, Layar Confidential and Proprietory

The first organisms started to see. It changed the game forever.

Predation exploded. And prey adapted: camouflage, distracting, herding

Today there is an explosion of communication. And predation of individuals by brands.

© 2011, Layar Confidential and Proprietory

Advertisers know all, recognize all faces, have super cookies, they target all, profile all

© 2011, Layar Confidential and Proprietory

People develop new methods to avoid detection. Modern camouflage

The best tool is in your pocket right now. It will enables people to see, to herd, to fight

LocationConnectivity

VISION

The ability to see, combined with the power of the web, its content, tools and the social graph makes it unstoppable

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Hold over your phone and share

Reveal, see more

Warn each other, see all information

Herding, talking back. Together, stronger.

User GeneratedContent

All Objects & Flat Media

posterspackaging

magazines

newspaperswalls

books

Professional Content

Layar has the tools to see more & talk on things. For professional content and for user generated content.

Augmented Reality is THE equalizer.OUR digital eye that reveals ALL