MA Business Presentation

marketamericamarketamerica®

marketamericamarketamerica

The UnFranchiseBusiness Development System

®

®

Market America’s mission is to provide a system for entrepreneurs to create an ongoing income, while providing consumers worldwide with a better way to shop. Through revolutionary technology and the power of people, we are creating the economy of the future.

Headquartered in Greensboro, North CarolinaHeadquartered in Greensboro, North Carolina

Founded in 1992, ma® is a Product Brokerage and Internet Marketing company that specializes in One-to-One Marketing.

Founded in 1992, ma® is a Product Brokerage and Internet Marketing company that specializes in One-to-One Marketing.

The company employs 675 people globally with international operations in the United States, Australia, Canada, Hong Kong, Taiwan and the Philippines.

The company employs 675 people globally with international operations in the United States, Australia, Canada, Hong Kong, Taiwan and the Philippines.

With more than 3 million customers and 180,000 Independent Distributors and UnFranchise® Owners worldwide, Market America has generated over $3.9 billion* in accumulated retail sales.

With more than 3 million customers and 180,000 Independent Distributors and UnFranchise® Owners worldwide, Market America has generated over $3.9 billion* in accumulated retail sales.*As of March 31, 2011. Estimated retail sales are based on suggested retail price.

Since the company’s inception, individuals have earned over $2.2 billion* in commissions and estimated retail profits.

Since the company’s inception, individuals have earned over $2.2 billion* in commissions and estimated retail profits.

*As of March 31, 2011. Estimated retail profits are based on suggested retail price.

Through One-to-One Marketing, Market America combines the Internet with the power of people — creating the ultimate online destination.

Through One-to-One Marketing, Market America combines the Internet with the power of people — creating the ultimate online destination.

We have revolutionized a brand-new industry, setting a standard by which all other businesses are measured — Built on Product. Powered by People.

We have revolutionized a brand-new industry, setting a standard by which all other businesses are measured — Built on Product. Powered by People.

®

The 45-Year PlanThe 45-Year PlanFor every 100 people who reach the age of 65...

1% Wealthy

5% Still Working

4% Financially Fit

28% Dead

62% Flat Broke

The 45-Year PlanThe 45-Year Plan

Your options to earn additional income:

• Work more hours• Get a second job• Own your own business• Franchise • Investments • Inheritance• Go back to school• Lottery

The 45-Year PlanThe 45-Year Plan

95 percent of people spend up to 45 years of their lives making the other 5 percent successful.

They work a plan for someone else’s financial success — not their own!

The 2- to 3-Year PlanThe 2- to 3-Year PlanA Plan For Your Financial Success

*The income levels mentioned in the following presentation are for illustration purposes only. They are not intended to represent the income of a typical Market America Independent Distributor, nor are they intended to represent that any given Independent Distributor will earn income in that amount. The success of any Market America Independent Distributor will depend upon the amount of hard work, talent, and dedication which he or she devotes to building his or her Market America Business

*The income levels mentioned in the following presentation are for illustration purposes only. They are not intended to represent the income of a typical Market America Independent Distributor, nor are they intended to represent that any given Independent Distributor will earn income in that amount. The success of any Market America Independent Distributor will depend upon the amount of hard work, talent, and dedication which he or she devotes to building his or her Market America Business

The 2- to 3-Year PlanThe 2- to 3-Year Plan

Like a franchise:• Systemization, standardization,

uniformity• State-of-the-art management

systems• Merchandising and marketing

tools• Growing visibility • Own multiple business locations• Standardized training systems

The UnFranchise® Business Development System


Unlike a franchise:• No franchise fees • No monthly royalties• No territorial restrictions• Start part time with flexible

hours• Minimal startup expenses plus

potential tax advantages• Little risk



Two ways to earn income:1) Provide products

Service 10-15 Preferred CustomersEarn 30-1,000% gross retail profit

2) Time leveragingDuplicate effortsDevelops & manages only 2 sales and distribution organizations


Which would you prefer?Which would you prefer?

The 45-Year PlanThe 45-Year Plan The 2- to 3-Year Plan

The 2- to 3-Year Plan

marketamericaA Product Brokerage CompanyA Product Brokerage Company

• Identifies the latest market-driven products

• Eliminates the burden of manufacturing• Moves with the marketplace• Does not rely solely on the sales of any

one product or service

• 2,500 exclusive products and services• Access to multibillion-dollar markets

Market America’s Mall Without Walls®

®

marketamericaMultibillion-Dollar MarketsMultibillion-Dollar MarketsHealth & NutritionAnti-AgingCosmeticsPersonal CareWeight

ManagementFinancial Services

Home & GardenPet CareTelecommunicatio

nsInternetAuto Care

®

Exclusive ma® BrandsExclusive ma® Brands

Customizable ProductsCustomizable Products

Health & NutritionHealth & Nutrition ma®

nutraMetrix®nutraMetrix®

nutraMetrix® is revolutionizing the healthcare industry by providing health professionals with advanced wellness solutions, while offering an additional income through our unique and innovative Business Development System.

ma®

Weight ManagementWeight Management ma®

Anti-AgingAnti-Aging ma®

CosmeticsCosmetics ma®

Personal CarePersonal Care ma®

Home & GardenHome & Garden ma®

Pet HealthPet Health ma®

Auto CareAuto Care ma®

WebCentersWebCenters

ma® WebCenters

ma®

Financial ServicesFinancial Services

• Pay down all your debts to zero in as little as 1/2

to 1/3 the time it would’ve normally taken

• The ma Money Merge Account program is your

financial GPS to find you the quickest “route”

to zero debt!

• As an Independent Agent, you can earn income

two ways by providing this solution to other

individuals as well

• Retail profit

• Time-leveraged wealth

• Pay down all your debts to zero in as little as 1/2

to 1/3 the time it would’ve normally taken

• The ma Money Merge Account program is your

financial GPS to find you the quickest “route”

to zero debt!

• As an Independent Agent, you can earn income

two ways by providing this solution to other

individuals as well

• Retail profit

• Time-leveraged wealth

ma®

marketamericaAn Internet Marketing CompanyAn Internet Marketing CompanyThe Web Portal combined with Market America’s people power provides the most efficient and friendliest experience found anywhere on the Internet.

®

The Web PortalThe Web Portal• Make It Your Homepage

• Quick, Accurate Product & Content Search

• News, Weather & Sports

• Entertainment• Social Networking

• Comparison Shopping

• Hot Deals & Recommendations• Thousands of Exclusive ma® Brands and Products

• Program• E-mail, Blogs, Video, ma TV, ma Newsstand

• Thousands of Partner Stores

• Millions of Products & Services

• Custom Nutrition Services• ma Travel

• Gift Cards & Certificates

Millions of products and services…Millions of products and services…

Get Paid to ShopGet Paid to Shop

• Earn up to 50 percent cash back for purchasing Market America branded products and those from our Partner Stores where you see the ma® Cashback logo.

• Earn 1/2 percent on referral purchases forever

Approximately every 10-20 years, a new marketing system emerges as a better way of distributing products to the end consumer.

Approximately every 10-20 years, a new marketing system emerges as a better way of distributing products to the end consumer.

marketamerica

®

marketamerica

One-to-One MarketingOne-to-One Marketing

• New paradigm• People hate to be sold, but love to buy• Building share of customer: providing a greater

variety of products to a small portfolio of customers

• Match people to products and products to people

• High-tech & high-touch• Giving customers exactly what they want

Creating the Economy of the Future

ma® will be to One-to-One Marketing what McDonalds is to franchising and what Microsoft is to computerization.

®

Five steps to building a successful UnFranchise® Business

Five steps to building a successful UnFranchise® Business

1. Apply2. Create3. Qualify4. Activate5. Teach, Manage

& Support Others

The UnFranchise Business Development System is a proven plan for qualified individuals to successfully attain financial independence.

ApplyApplyComplete the Independent Distributor Application and Agreement

ApplyApply

UnFranchise Owner (Independent Distributor)

• Subscription Fee• Buy product at Independent

Distributor Cost and earn gross retail profit

• Participate in the Management Performance Compensation Plan (MPCP) and earn commissions

Sales Representative • No cost• Buy product at

Independent Distributor cost and earn gross retail profit

ApplyApply

Your Subscription includes:

• Custom Web Portal• Online UnFranchise®

Business Account• Career Manual• Getting Started Guide &

Getting Started Audios• Access to Audio Download

Library

• Preloaded MP3 Device• Monthly Powerline

Magazine — print & digital

• Training and Seminar System

• Coaching and mentoring by experienced UnFranchise® Owners

CreateCreateBusiness Volume (BV) andIncentive Business Volume (IBV)

• Business Volume (BV) is the unit value (points) assigned to exclusive ma®-branded products

• Incentive Business Volume (IBV) is the unit value (points) assigned to any of our Partner Store brands

• BV and IBV are used to calculate commissions

CreateCreate

• Personal use• Retail sales• Merchandising systems

– Web Portal– Catalogs– Product Cards

Ways to create BV and IBV:

• Transfer Buying• Preferred Customer AutoShip• Internet Marketing• One-to-One Marketing

– Building Share of Customer

Building Share of CustomerBuilding Share of Customer10-15 Customers shopping regularly —

Building Share of CustomerBuilding Share of Customer

• Offer existing customers more products/services through the Mall Without WallsTM and Web Portal

• Match products to people, and people to products

• program allows customers to get paid for shopping

10-15 Customers shopping regularly

QualifyQualifyAccumulate 200 BV to qualify your Business Development Center (BDC) which opens both your left and right BV and IBV banks

QualifyQualifyAccumulate 200 BV to qualify your Business Development Center (BDC) which opens both your left and right BV and IBV banks

• Once your Business Development Center has been qualified it will begin to accrue Business Volume (BV) and Incentive Business Volume (IBV)

• The sooner you qualify, the sooner you will be eligible to earn commissions and bonuses!

ActivateActivatePersonally sponsor and place one qualified Independent Distributor in your left organizationand one qualified Independent Distributor in your right organization

ActivateActivate

Q: Why just two sales and distribution organizations?

A: The number 2 is the smallest multiplier for the highest profit. Statistics show that the average person successfully develops 2.8 organizations.

Teach, Manage & Support OthersTeach, Manage & Support Others

Teach others how to:

1. Apply

2. Create

3. Qualify

4. Activate

People lead to people

People lead to more peoplePeople lead to more people

BV & IBV are generated as your organization expandsBV & IBV are generated as your organization expands

System Search

System Search

The system searches for BV & IBV to infinityThe system searches for BV & IBV to infinityRetail sales, expanding distribution, Preferred Customers ordering through

your Web Portal, personal use, expanding customer base and word-of-mouth advertising

Horizontal MarketingHorizontal MarketingHorizontal Marketing is an organizational structure that most businesses use. With a horizontal structure, an economic incentive to help others succeed does not exist.

• Real Estate Agencies (e.g., Century 21®)

• Insurance Companies (e.g., AllState®)

• Chain Stores (e.g., Ace Hardware®)

• Franchises (e.g., McDonalds®)

• MLM/Network Marketing or Direct Sales (e.g.,

Avon®)

Examples of Horizontal Marketing:

Horizontal Marketing Organizational Structure

Horizontal Marketing Organizational Structure

Insurance CompanyFranchise CorporationRegional Sales Manager

Agents/BrokersMaster FranchisersDistrict Sales Manager

Sales RepresentativeLocal FranchiseLocal Sales Territory

ALL IN COMPETITION

Disadvantages of Horizontal MarketingDisadvantages of Horizontal Marketing

ALL IN COMPETITION

• Additional locations multiply costs

• Creates competition

• Territorial restrictions

• Time/resources spread too thin

• No cooperation/collaboration

• MLM — system to duplicate horizontal marketing

Vertical MarketingVertical MarketingVertical Marketing is an organizational structure that provides an environment in which there is an economic synergy between the people participating throughout the entire enterprise.

Vertical Marketing Organizational Structure

Vertical Marketing Organizational Structure

Advantages of Vertical MarketingAdvantages of Vertical Marketing

• The UnFranchise® System eliminates the pitfalls of horizontal marketing

• Compounding efforts

• Encourages teamwork/support• No territorial restrictions

• When one succeeds, everyone benefits• Minimal costs to expand

• Leverages duplication and standardization

• Everyone receives 100 percent credit for sales and volume generated

• Maximizes the probability of individual success

• Synergistic

• Gain from other’s work, volume and sales

DisclaimerDisclaimer

The income levels mentioned in the following presentation are for illustration purposes only. They are not intended to represent the income of a typical Market America Independent Distributor, nor are they intended to represent that any given Independent Distributor will earn income in that amount.

The success of any Market America Independent Distributor will depend upon the amount of hard work, talent, and dedication which he or she devotes to building his or her Market America Business.

Canadian Distributors, if making an earnings claim, must disclose the earnings of a typical Independent Distributor. Please refer to the end of the printed presentation of the UnFranchise® Management System to see the Income Disclosure Chart. Canadian Independent Distributors should convert references of currency to Canadian dollars. Canadian Distributor commissions will be converted weekly to Canadian dollars. The conversion rate will be the exchange rate published by the Wall Street Journal immediately preceding the commission process for each week (typically the Tuesday of the week that a commission check is paid).

The income levels mentioned in the following presentation are for illustration purposes only. They are not intended to represent the income of a typical Market America Independent Distributor, nor are they intended to represent that any given Independent Distributor will earn income in that amount.

The success of any Market America Independent Distributor will depend upon the amount of hard work, talent, and dedication which he or she devotes to building his or her Market America Business.

Canadian Distributors, if making an earnings claim, must disclose the earnings of a typical Independent Distributor. Please refer to the end of the printed presentation of the UnFranchise® Management System to see the Income Disclosure Chart. Canadian Independent Distributors should convert references of currency to Canadian dollars. Canadian Distributor commissions will be converted weekly to Canadian dollars. The conversion rate will be the exchange rate published by the Wall Street Journal immediately preceding the commission process for each week (typically the Tuesday of the week that a commission check is paid).

How Commissions are earnedHow Commissions are earnedBV & IBV commissions are paid weekly

How Commissions are earnedHow Commissions are earned

1,200 total BV from your left and right = $300

2,400 total BV from your left and right = $300 | 2,400 total IBV from your left and right = $300



1,2002,4003,6005,000

1,2002,4003,6005,000System

SearchSystem Search

| 1,200 total IBV from your left and right = $300

System Search

System Search

How Commissions are earnedHow Commissions are earned

1,2002,4003,6005,000

1,2002,4003,6005,000

As your business organization grows, the frequency of commissions earned increases until it occurs weekly.

How Bonuses are earnedHow Bonuses are earned

Every time you and any BDC in your left sales organization plus any BDC

in your right sales organization completes the BV commission cycle in the same week, you receive a management bonus of $600!

Earn More IncomeEarn More IncomeOpen additional Business Development Centers to increase your commissions

Weekly earnings potential: $10,800

Master UnFranchise® OwnerMaster UnFranchise® OwnerEnables you to leverage your efforts by opening multiple BDCs from the beginning

Put in twice the work for three times the pay!Annual earnings potential: $561,600

The One-to-One Marketing Engine

The One-to-One Marketing EngineMarket America provides entrepreneurs a

complete and proven business system. The components explained in this presentation work together as a complete marketing engine to drive customers, sales and traffic into your UnFranchise® Business — resulting in a stream of ongoing income.

Components That Drive Your SuccessComponents That Drive Your Success

Product Brokerage • Over 2,500 exclusive ma®-brands and products • Mall Without WallsTM

• Multibillion-dollar markets • Market driven

11

22Internet Marketing Support • Web Portal — ultimate online destination • Comparative shopping • E-commerce drives traffic to your site • Thousands of Partner Stores • Get paid to shop ( program) • Entertainment portal • Social networking

33Training & Support System • Minimal startup costs • NMTSS (National Meeting, Training and

Seminar System) • Areas of interest (e.g., Health &

Nutrition, Cosmetics, Personal Care) • Marketing tools and events • Most lucrative and realistic

compensation plan ever created • International visibility, publicity and

exposure

44One-to-One Marketing • People power with global

exposure • Personal relationships with

customers • Identifies hottest markets and

trends • High-tech, high-touch • Match people to products and

products to people

Components That Drive Your SuccessComponents That Drive Your Success

Product Brokerage

Internet Marketing& Support

Training & Support

One-to-One Marketing

THROUGH POWERFUL SYNERGY, OUR PROVEN SYSTEM GENERATES TRAFFIC, LEADS AND SALES FOR YOUR BUSINESS

— RESULTING IN A STREAM OF ONGOING INCOME.

You’re probably thinking,You’re probably thinking,

“Can Market America work for me?”

“Are you right for Market America?”

I’m thinking,

One thing is certain —One thing is certain —

Before you decide, ask yourself:

If you don’t try anything, then everything will stay the same.

1)Am I happy in my current financial situation?2)Do I have enough free time to spend with

family or do the things I enjoy?3)How prepared am I for retirement?

Once you choose, the rest is easy...

• Get your questions answered• Try ma®-branded products• Visit my Web Portal• Give it a Trial Run — we will work together• Get started on the 2- to 3-Year Plan

A Web Portal, an Opportunity and the Power of People

A Web Portal, an Opportunity and the Power of People

Independent Distributors and UnFranchise® Owners have earned the following since the company’s inception:

Total estimated retail profits earned†:

$1,141,655,311

Total commissions earned:

$1,140,157,018

Total Distributor earnings:

$2,281,812,329*

+ =*As of March 31, 2011. †Estimated retail profits based on suggested retail price

Estimated accumulated retail sales†:

$3,990,549,564These statements have not been evaluated by the Food and Drug Administration. These products is not intended to diagnose, treat, cure or prevent any disease.

mama®®

MA Business Presentation

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