MA Business Plan Presentation

marketamerica

The UnFranchiseBusiness Development System

®

®

Headquartered in Greensboro, North Carolina

Market America’s mission is to provide a system for entrepreneurs to create an ongoing income, while providing consumers worldwide with a better way to shop. Through revolutionary technology and the power of people, we are creating the economy of the future.

Founded in 1992, ma is a Product Brokerage and Internet Marketing company that specializes in One-to-One Marketing.

Founded in 1992, ma is a Product Brokerage and Internet Marketing company that specializes in One-to-One Marketing.

The company employs over 500 people globally with international operations in the United States, Australia, Canada, Hong Kong and Taiwan.

The company employs over 500 people globally with international operations in the United States, Australia, Canada, Hong Kong and Taiwan.

With more than 3 million customers and 180,000 Distributors and UnFranchise®

Owners worldwide, Market America has generated over $2.5 billion in accumulated retail sales.

With more than 3 million customers and 180,000 Distributors and UnFranchise®

Owners worldwide, Market America has generated over $2.5 billion in accumulated retail sales.

Since the company’s inception, individuals have earned over $1.6 billion in commissions and retail profits.

Since the company’s inception, individuals have earned over $1.6 billion in commissions and retail profits.

Through One-to-One Marketing, Market America combines the Internet with the power of people — creating the ultimate online destination.

Through One-to-One Marketing, Market America combines the Internet with the power of people — creating the ultimate online destination.

We have revolutionized a brand-new industry, setting a standard by which all other businesses are measured — Built on Product. Powered by People.®

We have revolutionized a brand-new industry, setting a standard by which all other businesses are measured — Built on Product. Powered by People.®

The 45-Year PlanThe 45-Year PlanFor every 100 people who reach the age of 65...

1% Wealthy

5% Still Working

4% Financially Fit

28% Dead

62% Flat Broke

The 45-Year PlanThe 45-Year Plan

Your options to earn additional income:

• Working more hours• Get a second job• Own your own business• Franchise • Investments • Inheritance• Going back to school• Lottery

The 45-Year PlanThe 45-Year Plan

95 percent of people spend up to 45 years of their lives making the other 5 percent successful.

They work a plan for someone else’s financial success — not their own!

The 2- to 3-Year PlanThe 2- to 3-Year PlanA Plan For Your Financial Success

The 2- to 3-Year PlanThe 2- to 3-Year Plan

Like a franchise:• Systemization, standardization,

uniformity• State-of-the-art management

systems• Merchandising and marketing

tools• Growing visibility • Own multiple business locations• Standardized training systems

The UnFranchise® Business Development System


Unlike a franchise:• No franchise fees • No monthly royalties• No territorial restrictions• Start part time with flexible

hours• Minimal startup expenses plus

potential tax advantages• Little risk



Two ways to earn income:1) Provide products

Service 10-15 Preferred CustomersEarn 30-1,000% gross retail profit

2) Time leveragingDuplicate effortsDevelops & manages only 2 sales and distribution organizations


Which would you prefer?Which would you prefer?

The 45-Year PlanThe 45-Year Plan The 2- to 3-Year Plan

The 2- to 3-Year Plan

marketamericaA Product Brokerage CompanyA Product Brokerage Company

• Identifies the latest market-driven products

• Eliminates the burden of manufacturing• Moves with the marketplace• Does not rely solely on the sales of any

one product or service

• 2,500 exclusive products and services• Access to multibillion-dollar markets

Market America’s Mall Without Walls®

®

marketamericaMultibillion-Dollar MarketsMultibillion-Dollar MarketsHealth & NutritionAnti-AgingCosmeticsPersonal CareWeight

Management

Home & GardenPet CareTelecommunicatio

nsInternetAuto Care

®

Exclusive ma BrandsExclusive ma Brands

Customizable ProductsCustomizable Products

ma Health & NutritionHealth & Nutrition

ma nutraMetrix®nutraMetrix®

ma Weight ManagementWeight Management

ma Anti-AgingAnti-Aging

ma CosmeticsCosmetics

ma Personal CarePersonal Care

ma Home & GardenHome & Garden

ma Pet HealthPet Health

ma Auto CareAuto Care

ma WebCentersWebCenters

ma WebCenters

ma Voitel®Voitel®

• Home phone• Wireless service• Broadband Cards for laptop computers (USB Card)

• Home phone• Wireless service• Broadband Cards for laptop computers (USB Card)

marketamericaAn Internet Marketing CompanyAn Internet Marketing CompanyThe Web Portal combined with Market America’s people power provides the most efficient and friendliest experience found anywhere on the Internet.

®

The Ultimate Online DestinationThe Ultimate Online Destination

The Web PortalThe Web Portal• Unlimited Shopping

• 2,500 Exclusive ma Brands and Products

• Custom NutritionServices

• Travel• Gift Cards & Certificates

• Customer RewardsProgram

• E-mail, Blogs, Video, maTV• News, Weather, Sports• Entertainment• Social Networking

• 2,500 Partner Stores

• Powered by

Partner StoresPartner Stores

Approximately every 10-20 years, a new marketing system emerges as a better way of distributing products to the end consumer.

Approximately every 10-20 years, a new marketing system emerges as a better way of distributing products to the end consumer.

marketamerica

®

marketamerica

One-to-One MarketingOne-to-One Marketing

• New paradigm• People hate to be sold, but love to buy• Building share of customer: providing a greater

variety of products to a small portfolio of customers

• Match people to products and products to people

• High-tech & high-touch• Giving customers exactly what they want

Creating the Economy of the Future

ma will be to One-to-One Marketing what McDonalds is to franchising and what Microsoft is to computerization.

®

Five steps to building a successful UnFranchise® Business

1. Apply2. Create3. Qualify4. Activate5. Teach, Manage

& Support Others

The UnFranchise Business Development System is a proven plan for qualified individuals to successfully attain financial independence.

ApplyApplyComplete the Independent Distributor Application and Agreement

ApplyApply

UnFranchise Owner (Independent Distributor)

• Subscription Fee• Buy product at Distributor Cost

and earn gross retail profit

• Participate in the Management Performance Compensation Plan (MPCP) and earn commissions

Sales Representative

• No Cost• Buy product at

Distributor Cost and earn gross retail profit

ApplyApply

Your Subscription includes:

• Custom Web Portal• Online UnFranchise™ Business

Account• Career Manual• Getting Started Guide• Getting Started Audios

• Powerline Magazine• Training and Seminar

System• Coaching and mentoring

by experienced UnFranchise™ Owners

CreateCreateBusiness Volume (BV) andIncentive Business Volume (IBV)

• Business Volume (BV) is the unit value (points) assigned to exclusive ma-branded products

• Incentive Business Volume (IBV) is the unit value (points) assigned to any of our Partner Store brands

• BV and IBV are used to calculate commissions

CreateCreate

• Personal Use• Retail Sales• Merchandising Systems

– Web Portal– Catalogs– Product Cards

Ways to create BV and IBV:

• Transfer Buying/AutoShip• One-to-One Marketing

– Building Share of Customer

Building Share of CustomerBuilding Share of Customer10-15 Customers shopping regularly

Building Share of CustomerBuilding Share of Customer

• Offer existing customers more products/services through the Mall Without Walls™ and Web Portal

• Match products to people, and people to products

• maRewards program allows customers to get paid for shopping

10-15 Customers shopping regularly

QualifyQualifyAccumulate 200 BV to qualify your Business Development Center (BDC) which opens both your left and right BV and IBV banks

QualifyQualifyAccumulate 200 BV to qualify your Business Development Center (BDC) which opens both your left and right BV and IBV banks

• Once your Business Development Center has been qualified it will begin to accrue Business Volume (BV) and Incentive Business Volume (IBV)

• The sooner you qualify, the sooner you will be eligible to earn commissions and bonuses!

ActivateActivatePersonally sponsor and place one qualified Independent Distributor in your left organizationand one qualified Independent Distributor in your right organization

ActivateActivate

Q: Why just two sales and distribution organizations?

A: The number 2 is the smallest multiplier for the highest profit. Statistics show that the average person successfully develops 2.8 organizations

Teach, Manage & Support OthersTeach, Manage & Support OthersTeach others how to Apply, Create, Qualify and Activate

People lead to people

People lead to more peoplePeople lead to more people

BV & IBV are generated as your organization expandsBV & IBV are generated as your organization expands

System Search

System Search

The system searches for BV & IBV to infinityThe system searches for BV & IBV to infinity

Disclaimer

The income levels mentioned in the following presentation are for illustration purposes only. They are not intended to represent the income of a typical Market America Distributor, nor are they intended to represent that any given Distributor will earn income in that amount. The success of any Market America Distributor will depend upon the amount of hard work, talent, and dedication which he or she devotes to building his or her Market America Business.

Canadian Distributors, if making an earnings claim, must disclose the earnings of a typical Distributor. Please refer to the end of the printed presentation of the UnFranchise® Management System to see the Income Disclosure Chart. Canadian Distributors should convert references of currency to Canadian dollars. Canadian Distributor commissions will be converted weekly to Canadian dollars. The conversion rate will be the exchange rate published by the Wall Street Journal immediately preceding the commission process for each week (typically the Tuesday of the week that a commission check is paid).

The income levels mentioned in the following presentation are for illustration purposes only. They are not intended to represent the income of a typical Market America Distributor, nor are they intended to represent that any given Distributor will earn income in that amount. The success of any Market America Distributor will depend upon the amount of hard work, talent, and dedication which he or she devotes to building his or her Market America Business.

Canadian Distributors, if making an earnings claim, must disclose the earnings of a typical Distributor. Please refer to the end of the printed presentation of the UnFranchise® Management System to see the Income Disclosure Chart. Canadian Distributors should convert references of currency to Canadian dollars. Canadian Distributor commissions will be converted weekly to Canadian dollars. The conversion rate will be the exchange rate published by the Wall Street Journal immediately preceding the commission process for each week (typically the Tuesday of the week that a commission check is paid).

How Commissions are earnedBV & IBV commissions are paid weekly

How Commissions are earned

1,200 total BV from your left and right = $300 | 1,200 total IBV from your left and right = $300




1,2002,4003,6005,000

1,2002,4003,6005,000System

SearchSystem Search

System Search

System Search

How Commissions are earned

1,2002,4003,6005,000

1,2002,4003,6005,000

As your business organization grows, the frequency of commissions earned increases until it occurs weekly

How Bonuses are earned

Every time you and any BDC in your left sales organisation plus any BDC

in your right sales organisation completes the BV commission cycle in the same week, you receive a management bonus of $600!

Earn More IncomeEarn More IncomeOpen additional Business Development Centres to increase your commissions

Weekly earnings potential: $10,800

Master UnFranchise® OwnerMaster UnFranchise® OwnerEnables you to leverage your efforts by opening multiple BDCs from the beginning

Put in twice the work for three times the pay!Annual earnings potential: $561,600

You’re probably thinking,You’re probably thinking,

“Can Market America work for me?”

“Are you right for Market America?”

I’m thinking,

One thing is certain —One thing is certain —

Before you decide, ask yourself:

If you don’t try anything, then everything will stay the same

1)Am I happy in my current financial situation?2)Do I have enough free time to spend with

family or do the things I enjoy?3)How prepared am I for retirement?

Once you choose, the rest is easy...

• Get your questions answered• Try ma-branded products• Visit my Web Portal• Give it a Trial Run — we will work together• Get started on the 2- to 3-Year Plan

A Web Portal, an Opportunity and the Power of People

A Web Portal, an Opportunity and the Power of People

Independent Distributors and UnFranchise® Owners have earned the following since the company’s inception:

Total retail profits earned:

$800,178,000

Total commissions earned:

$823,854,000

Total Distributor earnings:

$1,624,032,000*

+ =*As of December 31, 2007

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