M7(鎂迪) - 品牌行銷策略與心法
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19-Oct-2014 -
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Transcript of M7(鎂迪) - 品牌行銷策略與心法
品牌邁向國際之路
品牌定位
產品價格定位
行銷市場定位
品牌價值 SUPPORT
VALUE
EXPERTISE
品牌個性
SUPPORTIVE
CARING
CONFIDENCE
行銷市場定位
LOGO 轉換
行銷管道
平面廣告
廣告在地化
展覽
展覽
E 行銷
OFFICIAL WEBSITE
B2B 網站行銷
產業競爭優勢 跟誰買 ?
掌握關鍵字 如何做 ?
成交實例
泰國
挪威 卡達
伊朗
羅馬尼亞
社群網站行銷
善用媒體平台
還有別的行銷方法嗎 ?
哪個平台最多人使用 ?
iOS 4 Android 3
How to make a connection between your business and App
Convince Try How do you make customer
desire to try M7?
RepeatHow do you make
customer buy M7 again
Depend ,Prefer RecommendHow do you make customer
be loyal to M7 ?
Comprehend considerHow do you make customer to
take M7 into consideration?
Aware How do you make customer
know about M7 ？
TOUCH POINT Customer Experience
Marketing Communication
POPPoint of Purchase
PurchasingExperience
ExperienceOf Use
InteractionExperience
Brand Image
Words of
Mouth
Brand Loyalty
Moments of Truth
