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How Firmware Over-the-Air (FOTA) Can Increase M2M Adoption

Yoram Berholtz, Director of Market AdoptionNovember 2013

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Red Bend Software,Leader in Mobile Software Management

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1.75 billion devices 1,300+ models

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OTA Delivery

What is FOTA – Firmware Update Solution

Update PackageSource

Image

Target Image

vRapid Mobile Update Generator extracts only the essential differences between versions

vRapid Mobile Update Installer applies the new file to the existing software image on the device to create an updated version

Performs Device UpdateGenerates Firmware Update Package

Generated Target Image

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Software Management Center is used to plan, run, optimize and monitor the update campaign

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Manufacturer Trends and Challenges

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Decoupled software from hardware

Entrance of Android in M2M

Device life cycle

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Operator Trends and Challenges

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Device and OS fragmentation

Complex M2M value chain

Cooperation and alliances

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FOTA helps Operators and OEMs to :▪ Avoid software recalls▪ Decrease the software

fragmentation▪ Improve customer experience▪ Decouple the software cycle from

the hardware cycle▪ Reduce time-to-market▪ Overcome value-chain

complexities

Lessons from the Mobile Industry

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Why it is Successful?▪ Mobile value-chain is committed

to FOTA▫ FOTA exists in almost

every type of device▫ Consumers demand it▫ Operators and OEMs

perform updates▫ OS vendors release

frequent updates▪ An excellent track record▪ Proven ROI

Lessons from the Mobile Industry

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Big Brands Provide OTA Updating

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Over-the-air update is the best approach to get the highest adoption

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FOTA

Find the right use-cases Start with segments with less

complex value-chain Identify customer requirements

for FOTA Technical challenges can be

overcome with innovative solutions

FOTA Proliferation in M2M

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The Solution: vRapid Mobile® Fuse™

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13 42

1 23 4

Concentrator

CAN/GPRS..

OTA

ECU/AMR…

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Summary

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The M2M market volume is increasing significantly

M2M Operators and OEMs are experiencing some challenges that can restrain M2M adoption

FOTA can help to increase M2M adoption as it did to the smartphone and tablet market

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