M2 roadshow us jeff swystun, ddb
18
JEFF SWYSTUN Chief Communications Officer using mobile to make all media work harder
-
Upload
mobilesquared -
Category
Technology
-
view
340 -
download
1
Transcript of M2 roadshow us jeff swystun, ddb
JEFF SWYSTUNChief Communications Officer
using mobile tomake all media work harder
apps/ appvertisingare tactics in search of a strategy
apps needto build campaign value that buildsbrand value
= enhanced consumer experience
entertainment+ informationx utility
= enhanced consumer experience
entertainment+ informationx utility
The key is knowing how, when and why consumers use an app
Apps need to connect people with people, not just people with brands
When done right, apps and mobile make all media work harder
When done right, apps and mobile change behavior
• Ask yourself…“How can we actively engage” vs “Should we engage?”
• Walk before running…Develop the right strategy for your brand vs leaping into tactical activation
• Collaborate…Mobile & Social Media has potential for a number of different departments within a company
• Be flexible/nimble…Some new trend that has the potential to impact your brand is always around the corner
• Be open to feedback…Everyone has an opinion about your brand, products, services so be open and willing to listen
Heather OldaniUS Communications Director
Imagine…
Imagine…
Thank you.
JEFF SWYSTUNChief Communications Officer
http://www.linkedin.com/in/swystun
http://twitter.com/jeffswystun
