M-SCHOOL CONTENT CREATIONby Nenah Bondi, Nathan Poore, Jessica Ruetz, and Rob Watchmakeron April 29, 2015

mu·ta·tion(myo͞o-tā′shən) n.

The process by which such a change occurs

WE ARE THE MUTANTS OF MARKETING

Agile Intimidating AgileHuman

BRAND ENGAGEMENT FILTERS:

We believe we are the future of marketing.

Objectives

Make students want to join us and make industry leaders want to work

with us

Video Website AgileSocial

OUR AGENCY CREATED:

Part 1: Video

INSPIRATION: STEP 1

PREPARATION: STEP 2

EXECUTION: STEP 3

http://www.youtube.com/watch?v=cuIe-XdZTxs

Part 2: Website

Mock-Ups: STEP 1

http://www.youtube.com/watch?v=2OmSn_RIjLw

Part 3: Social Media

BRAND ENGAGEMENT: SOCIAL MEDIAHumanIntimidatingAgile

Comment on Trending Topics

Ask Questions

Showcase Inspiring Quotes

Highlight Industry Partners

Live Tweet and Answer Questions

Behind-The-ScenesEach Team creates 2 per semester

TutorialsEach student creates 1 per semester

Showcase an Alumni of the MonthAlumni Spotlight

Introduce the Student of the Week

Capture funmoments in class

Showcase interesting photographs

Capture ClassTrips

Everyone Loves FreeStuff

Highlight LMU

Throw itBack

Show Pictures from Internshipsand Jobs

Thank followers and get ready for the next students

#MSchool#MSchoolLife#MSchoolers#Team…#MSchoolHeroes#MSchoolMutants#MSchoolChat

Hashtag Recap

KPIsSocialWebsiteVideo

5,000 views within the next 6 months

Increase in applications via the

website by 50%

Increase in partnerships via website by 25%

1,000 followers/ subscribers within the next 6 months

50 likes per Instagram photo

Engagement with hashtags on Twitter

We are the Mutants of Marketing…Who wants to join us?