M libraries final
100
Columbus, Cook, Magellan and Libraries: Searching for the corners of the earth, the edge of the oceans and discovering dragons ... Stephen Abram, MLS Cengage Learning / Gale M-Libraries: Brisbane, Australia May 12, 2011
-
Upload
stephen-abram -
Category
Documents
-
view
1.292 -
download
0
description
Transcript of M libraries final
Columbus, Cook, Magellan and Libraries: Searching for the corners of the earth, the edge of the
oceans and discovering dragons ...
Stephen Abram, MLSCengage Learning / Gale
M-Libraries: Brisbane, AustraliaMay 12, 2011
-
Magellan Columbus Cook
Mobility
What changes with personal devices?
A 1965 iPhone
Can libraries keep up with change?
Can you recall buying a 45? Can you recall dials on TVs? Can you recall dialling?
People
My son: Zachary
My son: Zachary
Serve Everyone!
GEO
Definitions
Geolocation: “Geolocation is the identification of the real-world geographic
location of an Internet-connected computer, mobile device, website visitor or other.”
DefinitionsGPS: “Global Positioning System: a navigational system involving satellites and computers that can determine
the latitude and longitude of a receiver on Earth by computing the time difference for signals from different
satellites to reach the receiver.”
Definitions
GIS: “A geographic information system (GIS), or geographical information system, is any system that captures, stores, analyzes, manages, and
presents data that are linked to location.”
OnStar
Apple iPhone Tracking
DefinitionsGeo-IP: Geographic IP address location services can help you
to identify virtual mobile or web visitor's geographical location information (i.e. country, region, city, latitude,
longitude, ZIP code, time zone, connection speed, ISP and domain name, IDD country code, area code, weather station
code and name, and mobile carrier) using an IP address lookup database and technology.
Definitions
Geotagging: Geotagging, also called geocoding, “is the process of adding geographical identification metadata to various media such as photographs, video, websites,
or RSS feeds and is a form of geospatial metadata.”
Social Media Roundup
What is geotagging? Geotagging is the process of adding
geographical identification to photographs, video, websites and SMS messages. It is the equivalent of adding a 10-digit grid coordinate to everything you post on the internet.
Geotags are automatically embedded in pictures taken with smartphones. Many people are unaware of the fact that the photos they take with their smartphones and load to the Internet have been geotagged.
Photos posted to photo sharing sites like Flickr and Picasa can also be tagged with location, but it is not an automatic function.
Social Media Roundup
Geotagging photos Photos have used geotagging for quite some time.
Certain formats like the JPEG format allow for geographical information to be embedded within the image and then read by picture viewers. This shows the exact location where a picture was taken.
Most modern digital cameras do not automatically add geolocation metadata to pictures, but that is not always true. Camera owners should study their camera’s manual and understand how to turn off GPS functions.
On photo sharing sites, people can tag a location on their photos, even if their camera does not have a GPS function. A simple search for “Afghanistan” on Flickr reveals thousands of location tagged photographs that have been uploaded.
DefinitionsGeocaching: “Geocaching is an outdoor activity in
which the participants use a Global Positioning System (GPS) receiver or other navigational techniques to hide and seek containers (called "geocaches" or "caches")
anywhere in the world.”
DefinitionsSEO: “Search Engine Optimization”
SMO: Social Media OptimizationContent Farms, Content Mills
What’s GEO good for
In libraries?
Advertising targeting - You can target ads based on geo-tagging in most SEO and SMO sites.
Market research – You can collect data and information quietly about user behaviors by capturing geo-data.
Geo-authentication – You can remove barriers to access to information, sites and databases using geo-authentication versus nasty passwords, bar-codes, etc.
Surveying and data collection – You will have a deeper understanding of the latest data capture techniques for segmenting user data such as where your intranet or site hits are coming from and for what.
Maps (mines, forestry, etc.) – map librarianship has always been a key part of our field and this geo-stuff is creating opportunities for librarian employment in both the public and private sectors.
Domains as diverse as urban planning, crisis control, elections, surveys and polling are into geo-data.
It’s a piece of metadata and we’re all about that!
PLAYTIME
Foursquare http://foursquare.com/ Gowalla http://gowalla.com/ Twitter http://twitter.com/
Facebook Places http://www.facebook.com/ BrightKite (local texting) http://brightkite.com/ MyTown (Facebook game) http://www.aboutus.org/MyT
own.com
Loopt http://www.loopt.com/
Where’s My Library?
Every library website should have this simple library Google Maps mashup!
Where is my branch? What is the address? How do I drive there? How do I walk there? Can I take public transportation there? What does it look like? Use Google Maps, Street View, Satellite, Earth! Where is the Bookmobile today?
GALE AccessMyLibrary http://www.gale.cengage.com/apps/ or iTunes / App Store
Vendor Location Aware Traffic
Gale Cengage Learning Encyclopedia.com Google / Bing SEO Zip Code or Postal Code
GEO SEO
Geo is a big part of SEO targeting Nation targeting, language targeting, campus
targeting Political targeting as part of electoral district
or state level primaries Political or special interest targeting as part of
census data Business targeting – food, retail, etc.
StrategicAnalytics
LIBRARIES ARE SOCIAL INSTITUTIONS
Know Your UsersWhere they are...
What has changed?
Libraries at the heart of the campus Students are focused at the lesson and event
(essay, test, exam) level Libraries at the heart of the community is no
longer just physical Libraries as whole strategic R&D partners Physical access and basic reading evolves to
intellectual access with new competencies
Grocery Stores
Grocery Stores
Grocery Stores
Cookbooks, Chefs . . .
Cookbooks, Chefs . . .
Meals
Chefs, counsellors, teachers, magicians
Librarians play a vital role in building the critical connections between
information , knowledge and learning.
Change can happen very fast
Sensemaking
Is this graphic correct? What’s wrong?
The Physical Act of Reading
Think harder about book components!
Whose needs are met by e-books and e-libraries?
There is no guarantee that the e-book scenario will play out to
include libraries
Books
Fiction
Non-Fiction
Encyclopedia
Reference
Directories
Dictionaries
Textbooks
Scholarly
Kiddy Lit
How would you reinvent the book?
Mobility
GOOG
As technology advances
Emboldened Librarians hold the key
News Flash “The Internet and technology have now
progressed to their infancy”
Device Issues
Skirmishes but Big Ones
App Store Rules Porn – e.g. Sports Illustrated No Criticism rule Politicians’ apps Satire Pulitzer Prize winner Books as an app require approval Potential restraint of trade Who chooses?Censorship . . .?
Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . .
We Only Get So Many Once-in-a-Lifetime
Chances To Do Great Things
What Would You Attempt If You Knew You Would Not
Fail?
Stephen Abram, MLS, FSLAVP strategic partnerships and markets
Cengage Learning (Gale)Cel: 416-669-4855
[email protected]’s Lighthouse Blog
http://stephenslighthouse.comFacebook: Stephen Abram
LinkedIn / Plaxo: Stephen AbramTwitter: sabram
SlideShare: StephenAbram1
