M Jackson Marketing Communication Projects

Berry NetworkProject Samples

Marketing Communications

Graphic Design

Copywriting

Promotion Development

matilda jackson

Editorial Style GuideA 20-page reference document developed to encourage consistent writing style throughout the organization

Project Responsibilities:l Content Developmentl Layout Designl Copywriting

Brand GuidelinesA 10-page quick reference document developed to ensure that branding is consistently and professionally rolled-out throughout the organization

Project Responsibilities:l Content Developmentl Layout Designl Copywriting

Client Newsletter An 8-page quarterly client newsletter that incorporates reader-friendly design elements to encourage recipients to take time out of their busy schedules to read it

Project Responsibilities:l Concept Developmentl Layout Designl Copywritingl Print Coordination

Sales Collateral A sales sheet designed to announce new social media services that were being launched

Project Responsibilities:l Concept Developmentl Layout Designl Copy Editing

White PaperA 13-page white paper designed to provide a detailed, research-basedoverview of social media


Informational Collateral A revamp of one-page art submission spec sheet designed to incorporate new branding and to be more user-friendly for clients receiving the sheet


BEFORE

AFTER

Program Collateral A 4-page booklet developed to explain the company’s ad evaluation process and serve as an interactive assessment tool


Internal Poster A 20” x 26” internal poster developed to highlight the company’s new positioning statement to employees

Project Responsibilities:l Concept Developmentl Layout Design

Marketing Seminar Invitation A tri-fold invitation with a compass theme designed to generate interest by incorporating a flash drive (containing a promotional video) and sealed pochette envelope featuring an actual miniature working compass

Project Responsibilities:l Concept Developmentl Layout Designl Copywritingl Vendor Sourcingl Print Coordination

Plantable Holiday CardA green (literally and figuratively) holiday client card featuring seeded paper designed to be planted after the holiday season. Each card included a rafia tie that held the wild flower seeded paper shell to the printed portion of the card (printed on a recycled paper).

Project Responsibilities:l Concept Developmentl Layout Designl Copywritingl Vendor Sourcing/Coordination

Corporate IdentityA corporate identity system designed to serve as a more contemporary transition to the company’s while new branding was being developed

Project Responsibilities:l Branding Researchl Concept Developmentl Layout Designl Copywriting

Corporate IdentityA website homepage designed to have stronger visual impact, easier navigation and a more contemporary look.

Project Responsibilities:l Concept Developmentl Layout Designl Copywriting

AFTER

BEFORE

Client Gift Enclosure CardsA series of four gift enclosure cards written and designed to accompany and play off of the gourmet cookies that were sent to clients each quarter


Yellow Pages AdvertisingA series of ads designed to provide a warm, inviting tone, while also highlighting the benefits of two different retirement facilities owned by the same parent company


Yellow Pages AdvertisingA series of upbeat ads designed to downplay the negative connotation often associated with credit counseling


Yellow Pages Advertising Concept An ad concept to show a major auto rental company how the fun associated with their product could be incorporated into their ad


BEFORE

AFTER

Yellow Pages Advertising ConceptA series of national insurance ads designed to highlight the people aspect of the client’s services and provide consumers with decision-making information and a strong call to action


Yellow Pages Advertising Concept (continued)Additional ad sizes further highlighting the people angle as well as approaches developed to reach racially diverse segments of the client’s target audience


Convention Collateral An auto repair franchise convention sales piece created to encourage attendees to use Yellow Pages advertising and designed to tie into the company spokesperson’s former pro boxer background.


M Jackson Marketing Communication Projects

Documents

Transcript of M Jackson Marketing Communication Projects