Usage & Opportunities For The Business-minded Mobile Monday Lagos, 30/07/2012

The Case For M-Commerce & M-Marketing

◦ Global increase in use of mobile browsing

◦ Consumer preferences for the entrepreneur to understand

Focus: M-Commerce

◦ Top 10 reasons for consumer purchases on smartphones

◦ Where are people using their mobile phones?

◦ Reasons consumers purchase on mobile

Focus: M-Marketing Case Study

◦ Why should I get involved with M-Marketing?

◦ M-Marketing Strategies

http://www.smartinsights.com/wp-content/uploads/2012/01/global-mobile-usage-2012.jpg

Asia experienced the biggest growth in mobile web traffic but this doesn’t leave out Africa with a 155.59% growth between 2010-2012.

One significant factor for this growth is Nigeria’s 95 million mobile users

1 in 3 of those purchasers bought clothing or accessories on their device, while nearly 1 in 4 purchased tickets. 22.3% bought consumer electronics or household appliances, while 21.2% chose to purchase meals for delivery/pickup. In the US alone, over 19 million Americans bought using the smartphones within 3 months of this survey

In Nigeria of the same month, 56% of smartphone purchasers completed their

transaction while traveling, leading as the most popular purchase location.

Understanding the opportunities therein

Mobile marketing has an exciting future shown by its rate of growth – you’ve almost certainly seen the statistics to support the claims for an exciting future for mobile…

Here are some other statistics you may not know, which again show the potential of mobile in the near future: • The current m-commerce industry is

predicted to be worth $3.3 billion this year, and due to rise to $20.5 billion by 2015. These are not numbers that a marketer can afford to ignore.

• It takes 26 hours for the average person to report a lost wallet. But it takes just 68 minutes for them to report a lost phone. (Source: Unisys)

• It takes 90 minutes for the average person to respond to an email. But it takes 90 secondsfor the average person to respond to a text message. (Source: CTIA.org)

So there certainly seems potential for reach

and engagement! But how can you tap into this potential by

reviewing the options that are available?

The SMS or text message was introduced in the early nineties but took a long time to become popular.

• In 1995 the average person was sending just 0.4 message per month.

• In 2010, 6.9 trillion SMS

messages were sent and SMS traffic has now broken the 8 trillion mark in 2012.

• There are currently 95 million

mobile phones in Nigeria and atleast 5 text messages are received each day and 4 out of 5 are opened.

QR Codes started off in Japan in 2005 and today, they are effective form of marketiing • Lacoste recently used QR codes in their

shop windows. When users scanned the code they were shown further information on the collection and other pieces in the range.

• Many magazine and billboards now use

QR codes to extend the offer on the page or to encourage an impulse buy offline. This is extremely valuable for offline marketing campaigns.

• QR codes on in-store products to add

value to the product i.e. adding a QR code with recipes to a frying pan. A QR code scanner is needed (you can get one in mobile App stores).

The launch of the Apple app store in 2007 and the exponential growth of the app and smartphone market has turned mobile applications into an extremely credible marketing opportunity

The mobile advertising industry has exploded over the past couple of years and ad revenue is predicted to exceed

$3.3 billion by the end of 2012 and a whopping $20.5 billion by 2015. That’s a serious

amount of impressions!

What’s becoming ever-more clear is that the mobile space offers varied and exciting opportunities for marketers looking to access audiences in different ways. It’s a massive channel, as the statistics

prove, and one which needs to be on everyone’s radar.

Thank You Presented By: Onyeka Akumah | Marketing Consultant (Online & Offline) “What good is it for you to own a fantastic website that no one knows about?”. – O.A.

emailme@onyekaakumah.com @onyekaakumah