M ARKETING S ECRETS TO D OUBLE Y OUR D ATABASE Tracy L. Drumm, If Marketing.

MARKETING SECRETS TO DOUBLE YOUR DATABASE

Tracy L. Drumm, If Marketing

Copyright © 2009 If Marketing

When we hear external,

people think advertising


Slippery Slope…


Not about spending a lot,

it’s about “getting your hands dirty” and thinking

creatively


Power In Numbers


Top of the Tower


Split an ad


Share a mailer


Increase Readershipnewsletter: before you

throw away, share with a friend (be

green).


Spread the Word: Remarkable experiences

are remarked about


Referral Station:Cards for lips, cheeks,

Botox, laser, etc.


Staff Referral Cards:VIP Introduction


Recovery Care Kits:Turning a negative into a positive


Industry Referral Cards:Bring to salons, life coaches,

etc.


Occupation of the MonthExample: Special for Real

Estate Agents only and mail to

agencies.


Open house once a month for businesses on the floor


Birthday CardsHappy Birthday to you AND a

Friend


Girlfriend’s DayEmail blast to the database inviting them to bring a friend to the practice and have

an appointment together. Make it an experience.


Do you sell gift cards?If so, sweeten the deal.


Be Neighborly!


Brochure Swap


Table Trade


Referral Coins


Packages for Bridal Store


Events


You invite the audience, we’ll bring food, beverages

and the topic


La Perla


Victoria’s Secret


Vosges


Lord & Taylor


Hair Extravaganza


Speak at Various Associations


Concierge


Cosmetology


Illinois Nursing


Don’t Sell, Tell


Patient Profile


Quick Recap from Last Year


The new low budget production


Tell them what you want


Footsteps


Make it interactive - Latisse


Call Katie on the Newsletter

M ARKETING S ECRETS TO D OUBLE Y OUR D ATABASE Tracy L. Drumm, If Marketing.

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Transcript of M ARKETING S ECRETS TO D OUBLE Y OUR D ATABASE Tracy L. Drumm, If Marketing.