Getting the Most Out of Social Media

Twitter and Hootsuite

Twitter

• Online social networking service

• Send and read text-based messages

• 140 characters or less

Twitter Amenities (1)

• @ Feature– Mention other users in

your tweets– Reply to tweets -- start a

conversation– Place a “.” before @

symbol in beginning of tweet to have it pop up for all followers on TL

Twitter Amenities (2)

• Favorite– Mark important tweets

with a star– “Favorited” tweets

archive on profile -- reference later

– See who has “favorited” your tweets

Twitter Amenities (3)

• “Who to Follow”– Users similar to you pop

up on homepage sidebar– Easy to expand your

network

Twitter Amenities (4)

• Direct Messaging– Send a personalized

message to followers– Doesn’t appear on

timeline

LH&A Twitter Profile

Hootsuite

• Social media dashboard

• Manage multiple social media profiles (Twitter, FB, Google+)

• Free, with option to “upgrade”

Hootsuite Amenities

• Everything in one place -- switch tabs to view different profiles

• Schedule posts (tweets)

• Measure online presence/growth with “analytics” tab

LH&A Hootsuite

Hootsuite Analytics

• “Twitter Profile Overview”– Only option available with free account– Follower growth– Keyword search (Lynn Hazan)– Most popular tweeted links

Twitter Profile Overview - Hootsuite (1)

Twitter Profile Overview - Hootsuite (2)

Contact Information

Twitter: lynnhazanLinkedin: Lynn HazanFacebook: Lynn HazanSlideShare: Lynn HazanEzineArticles: Lynn Hazan

55 E Washington StSuite 715Chicago, IL 60602312-863-5401Lynn@lhazan.comLhazan.com

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