Lycra 2000
-
Upload
fabiano-damiati -
Category
Documents
-
view
490 -
download
2
Transcript of Lycra 2000
![Page 1: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/1.jpg)
![Page 2: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/2.jpg)
![Page 3: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/3.jpg)
“ Lycra® transformaos tecidos
numa extensão do corpo em movimento”
Biti Averbach Editora de Moda
Marie Claire
![Page 4: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/4.jpg)
Varejo
![Page 5: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/5.jpg)
Varejo
Cori
![Page 6: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/6.jpg)
Varejo
Hugo Boss
![Page 7: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/7.jpg)
Varejo
![Page 8: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/8.jpg)
Varejo
![Page 9: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/9.jpg)
Varejo
![Page 10: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/10.jpg)
Varejo
![Page 11: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/11.jpg)
Varejo
![Page 12: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/12.jpg)
“ Moda é criatividade , imaginação, busca constante de novas idé ias, e volução dinâmica do tempo. Os te cidos iniciam e sse movimento de novidade s. Lycra® , de sde seu surgimento, sempre significou um novo conce ito de te cido.
Na ve rdade , Lycra® sempre e ste ve s incronizada com a dinâmica do tempo – e
ce rtamente vai continuar assim – de ste fim de milę nio para o futuro ” .
Fer nando de Bar r o s - Edit o r de Mo da - Pl aybo y
![Page 13: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/13.jpg)
Meias
![Page 14: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/14.jpg)
Meias
![Page 15: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/15.jpg)
Meias
![Page 16: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/16.jpg)
Meias
Vending Machine
![Page 17: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/17.jpg)
“ Lycra® foi o prime iro gostinho de 2000 que tivemos nos meados dos 1900 ”
Gl ó r ia Kal il - j o r nal is t a e c o ns ul t o r a de mo da
![Page 18: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/18.jpg)
Moda Íntima
![Page 19: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/19.jpg)
Moda Íntima
![Page 20: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/20.jpg)
Moda Íntima
![Page 21: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/21.jpg)
Moda Íntima
![Page 22: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/22.jpg)
Moda Íntima
![Page 23: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/23.jpg)
Moda Íntima
![Page 24: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/24.jpg)
Moda Íntima
![Page 25: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/25.jpg)
Moda Íntima
![Page 26: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/26.jpg)
Moda Íntima
![Page 27: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/27.jpg)
“ O e lemento principal para inovação de te cidos já inventados
é ainda por inventar” .Co ns t anza Pas c o l ato -
empr es ár ia e c o ns ul t o r a de mo da
![Page 28: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/28.jpg)
Aquawear
![Page 29: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/29.jpg)
Aquawear
![Page 30: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/30.jpg)
Aquawear
![Page 31: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/31.jpg)
Aquawear
![Page 32: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/32.jpg)
Aquawear
Beach & Bikini Fashion Show’99
![Page 33: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/33.jpg)
Aquawear
![Page 34: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/34.jpg)
Aquawear
![Page 35: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/35.jpg)
Aquawear
![Page 36: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/36.jpg)
Aquawear
FazendoOnda
![Page 37: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/37.jpg)
Aquawear
Lenny
![Page 38: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/38.jpg)
Aquawear
![Page 39: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/39.jpg)
Aquawear
Água de Côco
![Page 40: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/40.jpg)
“ A revolução industrial democratizou a moda; Lycra® foi a re volução que trouxe conforto à
roupa ”Ie s a Ro dr ig ues - Edit o r a de Mo da - Jo r nal do
Br as il
![Page 41: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/41.jpg)
Shoes
![Page 42: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/42.jpg)
Shoes
![Page 43: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/43.jpg)
Shoes
![Page 44: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/44.jpg)
Shoes
![Page 45: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/45.jpg)
Shoes
![Page 46: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/46.jpg)
Ready toWear
![Page 47: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/47.jpg)
Ready to Wear
![Page 48: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/48.jpg)
Ready to Wear
![Page 49: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/49.jpg)
Ready to Wear
![Page 50: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/50.jpg)
Ready to Wear
![Page 51: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/51.jpg)
Ready to Wear
![Page 52: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/52.jpg)
“O uso da Lycra® está para a indústria tęxtil
assim como o laser está para a medicina. A
aplicação de tecnologia de ponta nos tęxteis nas
mãos da DuPont está ampliando o processo de
criação e gera novos hábitos no
comportamento do consumidor
contemporâneo. Tecnologia a favor do
conforto” - Dipa di Pietro Gerente
de Marketing e Vendas - V R
![Page 53: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/53.jpg)
Ready to Wear
![Page 54: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/54.jpg)
Ready to Wear
![Page 55: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/55.jpg)
Ready to Wear
Hugo BossVerão/2000
![Page 56: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/56.jpg)
Ready to Wear
![Page 57: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/57.jpg)
Ready to Wear
![Page 58: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/58.jpg)
: “ A moda é
comportamento; comportamento re fle te
transformação. Na prática, a transformação
se dá pe lo movimento. Acredito que Lycra®
agrega e sse s valore s e por isso é tão importante
para a transformação que a moda pede ” -
Paulo Borge s - Produtor de Moda e ide alizador do
Morumbi Fashion Brasil
![Page 59: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/59.jpg)
Ready to Wear
![Page 60: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/60.jpg)
Plano deMídia
![Page 61: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/61.jpg)
Plano de Mídia
![Page 62: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/62.jpg)
Plano de Mídia
![Page 63: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/63.jpg)
Plano de Mídia
![Page 64: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/64.jpg)
Plano de Mídia
![Page 65: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/65.jpg)
Plano de Mídia
![Page 66: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/66.jpg)
“ Repre senta ve rsatilidade da moda contemporânea, dando brilho, fle xibilidade e conforto. Além disso, é
e ssencial no marke ting de qualque r produto, loja e
se rviço no mundo” . Conce ito de marke ting: “ É
o conjunto de atividade s que faz com que a
empre sa venda mais e com maior valor de
lucratividade ”Maria José de Carvalho - Dire tora ge ral - Textilia
![Page 67: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/67.jpg)
Plano de Mídia
![Page 68: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/68.jpg)
“ Lycra® , o produto que moveu a moda do sé culo 20 e vai atrave ssar o milę nio ‘ in love ’
com as grande s idé ias ” Mar ia He l ena - Dir e t o r a de Redaç ão - Wo r l d
Fas hio n
![Page 69: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/69.jpg)
Plano de Mídia
![Page 70: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/70.jpg)
Plano de Mídia
![Page 71: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/71.jpg)
Plano de Mídia
![Page 72: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/72.jpg)
Plano de Mídia
![Page 73: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/73.jpg)
Plano de Mídia
![Page 74: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/74.jpg)
“ Lycra® cria inúmeras possibilidade s para a combinação de fios já existente s e a criação de novos. Com isso, a moda ganha cada ve z mais asas para ‘ voar’ Amál ia S pinar di - Edit o r a de Mo da -
El l e
![Page 75: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/75.jpg)
Plano de Mídia
![Page 76: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/76.jpg)
Plano de Mídia
![Page 77: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/77.jpg)
Plano de Mídia
![Page 78: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/78.jpg)
“ Movimento de hoje e agilidade s do futuro ” Gio vanni Fr as s o n - Edit o r de
Mo da - Vo g ue
![Page 79: Lycra 2000](https://reader034.fdocuments.net/reader034/viewer/2022042501/559baa631a28ab4f358b4576/html5/thumbnails/79.jpg)
2000... Um ano inte iro de novidades nos
...es pera