Lvd Overview

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BigCityDocs, LLC publishes professional, community health care websites such as LasVegasDoctors.org, that bring Patients and Doctors together. LasVegasDoctors offer Doctors, Practices, and Hospitals the opportunity to introduce themselves to patients with a complete customizable profile, including Photos and Video of Physicians & Facilities, Request Appointment, Maps & Directions, Downloadable Forms, and Website Links. LasVegasDoctors also allows prospective patients the ability to search for a Doctor by Health System, Hospital, Practice, Zip Code Proximity, and Medical Concern Keywords. It also educates them with helpful resources through the Weekly Wellness e-newsletter.

Transcript of Lvd Overview

Page 1: Lvd Overview

BigCityDocs, LLC publishes professional, community health care websites such as LasVegasDoctors.org, that bring Patients and Doctors together.

LasVegasDoctors offer Doctors, Practices, and Hospitals the opportunity to introduce themselves to patients with a complete customizable profile, including Photos and Video of Physicians & Facilities, Request Appointment, Maps & Directions, Downloadable Forms, and Website Links.

LasVegasDoctors also allows prospective patients the ability to search for a Doctor by Health System, Hospital, Practice, Zip Code Proximity, and Medical Concern Keywords. It also educates them with helpful resources through the Weekly Wellness e-newsletter.

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How do PatientsFind a Doctor?

Ask a Friend Google Yellow Pages Physician Referral

Result: Inefficiency What % of Health

Concerns go undiagnosed or untreated?

What % of patients go to the wrong physician to treat their problem?

What % of patients do not understand the roles of medical practitioners?

How many people do not have a personal or family physician?

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Internet Web Sites

Healthcare Professional

Family & Friends

Newspapers & Magazines

Television

Other

13% 6%

23%

45%

6%

7%

PRIMARY HEALTH INFORMATION SOURCES

Healthcare Consumers Rely On The Web

• In the last ten years, the Internet has supplanted all other avenues to become the primary source of health information.

• The Pew Internet Project reports that nearly 80% of consumers now look for healthcare info online (as much as 10% on a daily basis)– Over 45% claim the internet is their

primary source of health information

The Internet: Efficient, Affordable, Growing Fast

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66% 80% 70% 63% 54% 43%

The Internet Outranks Every

Other Source of Information

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Local Niche Sites Outrank National Sites

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Driving Traffic Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

Email Marketing through Weekly Wellness e-newsletter

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Ongoing & Aggressive Niche Marketing Campaign

LasVegasDoctors.org is focused on using all traditional and non-traditional means of advertising.

NewspaperHealth MagazinesTelevisionRadioBillboardPoster BillboardInternal Employer

CommunicationsPharmaciesEtc…

Our aggressive marketing will provide

you $avings in your efforts!

LasVegasDoctors.org

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Ongoing & Aggressive Niche Marketing Campaign

We use the latest in technology to connect prospective patients to your facility. Gain the advantage of informally winning over the confidence of a mass.

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Title Here

Benefits

Reputation ManagementDefine Yourself on the Internet, or the Internet Will Define You

Patient AcquisitionLets Patients Self-Sort to provide Doctors with the Right Mix

Competitive AdvantagePositively Differentiates your practice

LocalPatients and referring physician search for health providers locally

Credible3rd Party Reference Point for Patients

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Title Here

Benefits

Content Rich ProfilesPatients are demanding more transparency & detailed information from doctors on

the internet

Educated PatientsEducated Patients take less time and more likely to follow doctors instructions:

‘Wellness Weekly’ Exposes Patients to Medical Trends

EfficientInteractive features such as Appointment Request & Downloadable Forms saves

time and reduces overhead

Highly Qualified TrafficThe right traffic is more valuable

Attractive AppearanceYellow Page Ads are Static & Flat – Ours Are Dimensional & Dynamic, at a much

lower price.

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How Patients Search• By A-Z• By Specialty• By Hospital• By Practice• By Doctor• By Zip Code

Proximity• By Health Concern*• By Procedure or

Treatment*

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Spotlight Photos of Doctors for Recognition and Positive First Impression

Content-Rich Customizable Profile Pages

Facility Photo for Ease of

Recognition & Access

Map & Directions

Convenience

Link to Practice Website

Customizable Hospital & Practice Profiles

Informative, Interactive, Intuitive

Downloadable Forms Reduces Time in Waiting Room

Banner Spaces Belong to the Practice

Birmingham Doctors Membership Seal

Request Appointment Button

Established Google

“Favorite Place” Barcode

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Brand BuildersReputation Management is

vital on the Internet

Address, Phone, Fax Website Link Facility Photo Practice Overview Physician Profiles Procedures & Treatments FAQ Services Image Gallery Publications Associations Accolades Testimonials In the Media Civic Philanthropy Banner Ads

Interactive IngredientsEmpowering Patients and Saving You Time

Appointment Request Printable Maps/Directions Downloadable Patient Forms Policies & Insurance Videos

Profile Features

Competitive EdgeStand Out with the Best

Home Page Banner Ad Specialty Page Banner Sub-Specialty Page Banner Ad

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Physician Profile Features

Reputation Builders Patients want to know their Doctor . . . Before they visit the office

Name & Practice Name

PhotoHospital AffiliationsPractice AffiliationsEducation &

ExperienceBiographyTestimonialsFacilitiesProcedures &

TreatmentsVideo

Recognition FeaturesFirst impressions last a lifetime

Spotlight Position on Practice Profile Page

Spotlight Position on Specialty Page Spotlight Position on Home Page

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Version 3LasVegasDoctors is always on the cutting edge, planning new versions of the site with enhancements that drive consumer viewership. LasVegasDoctors.org will be launching V3 in April of 2010. V3 will have a multiple of enhancements including;

Spanish Conversion Tab•This will allow maximizing exposure to 35% of ALL other residents here in Las

Vegas

Home Page Multi-Topic Flash Ads• Each week the “Topic Professional” will rotate to a different member, showcasing

each member’s unique knowledge, expertise, and health care news.

Google “Favorite Places” Barcode• Having your facility featured in this application will maximize walk-by traffic and

allow visitors to learn more about you as a professional before becoming a patient or even stepping foot inside your business.