AN EVENT PRODUCED BY:

HOSTING PARTNER:

GLOBAL PARTNERS:

COCKTAILPARTNER:

On behalf of Luxury Society and Bloomberg, I would like to thank you for joining us today in New York to discuss digital disruption and the implications for luxury brands. As the world’s largest community of luxury professionals - digital from day one – this is a subject close to our heart.

New technologies have allowed Luxury Society to virtually connect over 30,000 luxury executives in 150 countries, and to discuss industry issues daily with more than 69,500+ individuals on Twitter.

The digital revolution has made the world a truly global place, boosting consumer expectations in a time of constant connectivity. It has democratised access to information, forever changing the way that luxury brands interact with their audience.

In this time of unprecedented change, there is but one certainty. We, as the luxury industry, can no longer ignore the confronting tools and technologies that will bring our products and services into the future. The opportunities are far too great.

Today we invite you to connect, inform and inspire your industry colleagues and participate in the #luxdigital discussion.

Sophie DoranManaging Director

keynote

@luxurysociety #luxdigital website

Join the discussion

> AGENDA

12:00 - 12:45

14:35 - 15:00

18:00 - 19:00

13:00 - 13:10

13:55 - 14:15

15:20 - 15:50

14:15 - 14:35

13:10 - 13:55

Registration & Lunch

Refreshments Break

Networking Cocktail

Welcome Address

David Sadigh, Founder & CEO, Digital Luxury Group

Emma Winchurch-Beale, Global Publisher, Bloomberg Pursuits, Head of Luxury

EMEA, Bloomberg Media

Brand Building for Mobile-Minded Consumers

Hoyt H. Harper II, Global Brand Leader, The Luxury Collection Hotels & Resorts

Technology: The New Luxury?

Monica M. Kirchner, Co-Founder & CEO, .Luxury

Geoff Watts, CEO, EDITD

Moderated by: Sophie Doran, Managing Director, Luxury Society

Beyond Digital: The Human Touch

Christophe Balaresque, Luxury Brands & Marketing Director,

Arjowiggins Creative Papers

The Changing Face of Commerce

Laurent Vernhes, Founder, Tablet Hotels

Amber Venz, President and Co-Founder, RewardStyle & LIKEtoKNOWit

Chondita Chatterjee, General Manager, SVP Americas, Lyst.com

Diana Takach, SVP, Omnichannel Commerce, Vince Camuto, Camuto Group

Moderated by: Emma Rosenblum, Editor in Chief, Bloomberg Pursuits

16:35 - 16:55 Customer Experience & Social Media

Stuart Foster, Vice President of Global Marketing for Luxury & Lifestyle Brands,

Hilton Worldwide

15:50 - 16:10

16:55 - 17:15

17:55 - 18:00

15:00 - 15:20

17:15 - 17:55

Video: Leveraging Emotional Engagement

Rachid Ait Addi, Global Industry Director, Luxury, Teads.tv

The Personalisation Revolution

Aslaug Magnusdottir, Co-founder & Chief Executive Officer, Tinker Tailor

Closing Remarks

Tamar Koifman, Client Development Director, Digital Luxury GroupCapturing Chinese Luxury Consumers Online

David Sadigh, Founder & CEO, Digital Luxury Group

Branded Content & The New Marketing Mix

Robert Cheng, Vice President of Marketing, The Peninsula Hotels Group

Kristen D’Arcy, Vice President of Global Digital, Coty Prestige

Monique Sofos, Vice President - Strategy, Christie’s International Real Estate

Nicole Rohrmann, Director, Global Brand Media, Netjets

Moderated by: Chris Rovzar, Luxury Editor, Bloomberg Media

16:10 - 16:35 Refreshments Break

> GENERAL INFORMATION

LOCATION

Our Keynote will take place at

Bloomberg’s New York HQ,

731 Lexington Avenue, New York

NY 10022 U.S.A.

INTERNET ACCESS

Your individual wifi code is

located on the back of your

badge.

LUNCH

Light lunch will be served from

12.00pm – 1.00pm.

TRANSPORT

The venue is a short walk

from 59 St or Lexington Av

Street Tube Stations.

SECURITY

For security purposes we

ask that you wear your

badge at all times.

PRESENTATIONS

Where we have copyright

permission, we will email you

today’s presentations to

download after the event.

REFRESHMENTS

Tea, coffee & soft drink

service is available

throughout the event.

QUESTIONS

We will be fielding audience

questions using social media.

Use #LuxDigital to submit your

questions for speakers.

PHOTO ID

Please ensure to bring valid

photo identification to enter

the Bloomberg building.

CLOAK ROOM

A complimentary cloak room

service is available for clothing

and baggage.

FEEDBACK

We welcome your feedback.

Feel free to email us:

keynote@luxurysociety.com with

any comments or suggestions.

COCKTAIL

All delegates are invited to gather

for a closing cocktail reception

from 6:00pm – 7.00pm.

Connecting, informing and inspiring the world’s leading luxury professionals

Luxury Society informs and connects CEOs, managers, journalists, consultants, designers and analysts from across the luxury sector, in industries as varied as fashion, design, art, jewelry and timepieces, beauty,

travel and hospitality, yachting, private aviation, automotive, private banking, real estate and personal services.

LUXURY SOCIETY:

A DIVIS ION OF DIGITAL LUXURY GROUP

W W W. L U X U RY S O C I E T Y. C O M

2 3 1 R U E S A I N T- H O N O R É

7 5 0 0 1 P A R I S , F R A N C E

C O N TA C T @ L U X U R Y S O C I E T Y. C O M

> BLOOMBERG PURSUITS

Global business leaders turn to Bloomberg for breaking business newsand analysis they can’t find anywhere else. Through print, television,online, mobile, radio and conferences we cover the business world,with more than 2,300 multimedia professionals in 73 countries.

Powered by Bloomberg’s incredible global resources, Bloomberg Pursuits brings a level of intelligence, depth and wit to luxury that’s unmatched by our competitors. Pursuits has evolved into a multimedia hub for the best things in life. It’s essential, unique and, above all else, fun.

www.bloombergmedia.com

EMMA ROSENBLUMEditor in Chief, Bloomberg Pursuits

Emma Rosenblum became Bloomberg Pursuits editor in January 2015. The quarterly luxury lifestyle magazine is distributed to all 375,000 Bloomberg Markets subscribers -- a highly coveted and affluent readership comprised largely of users of the Bloomberg Professional service around the world.

Emma joined Bloomberg in September 2012 as editor of Businessweek’s Etc. section, the publication’s mini lifestyle magazine-within-a-magazine covering work life, fashion, travel, food, sports, and culture. She redesigned the focus and look of Etc. in May 2013.

www.bloomberg.com/pursuits

CHRIS ROVZARLuxury Editor, Bloomberg Media

Chris Rovzar is Bloomberg Media’s luxury editor, where he is working on the launch of a cross-platform vertical focused on food, wine, travel, fashion, cars, watches, real estate, and other lifestyle categories.

Chris joined Bloomberg from Vanity Fair, where he served as Digital Editor and oversaw the award-winning website, VF.com. Prior to Vanity Fair, Chris was the editor of Daily Intel at New York Magazine, which won an MPA Digital award for Best Magazine Blog. His writing has appeared in Vanity Fair, GQ, New York, Bloomberg Businessweek, Out, and The Advocate.

www.bloombergmedia.com

SOPHIE DORANManaging Director, Luxury Society

Sophie Doran is the Paris-based Managing Director of Luxury Society, the world’s leading business resource for the luxury industry. She is responsible setting the strategic direction for content, community and event activities, managing a professional network of over 30,000 industry professionals in more than 150 countries.

Prior to joining Luxury Society, Sophie completed her MBA, focusing on luxury brand dynamics, marketing and leadership, whilst working for various international luxury brands.

www.luxurysociety.com

> HOSTS

NEXT EDITIONSPARIS

OCTOBER, 8HONG KONG

NOVEMBER

EMMA WINCHURCH-BEALE, Global Publisher, Bloomberg PursuitsHead of Luxury EMEA, Bloomberg Media

Emma Winchurch-Beale has been with Bloomberg for 4 years and has been involved with Bloomberg Pursuits since the beginning. Bloomberg Pursuits is the quarterly global luxury lifestyle magazine reaching the most affluent and consumers around the globe, the subscribers of the Bloomberg Terminal.

As Head of Luxury in EMEA Emma is also responsible for luxury revenues across the full Bloomberg media portfolio. TV delivers luxury brands big impact and brilliant opportunities to story tell. Bloomberg digital, including tablet and mobile has recently launched a localised edition in Europe.

www.bloomberg.com/pursuits

HALF THE WORLD’S POPULATION WILL BE ONLINE BY 2030

EUROMONITOR INTERNATIONAL

Global Internet Penetration in 2030DATAGRAPHIC TECHNOLOGY, COMMUNICATIONS AND MEDIA

© 2015 Euromonitor International

95.0+85.0–94.970.0–84.950.0–69.90.0–49.9Not Illustrated

Internet Penetration% of the population, 2030

Africa Tops Growth PaceInternet Users% growth, 2015–2030

Ethiopia

0% 600%

CameroonPakistan

GhanaTurkmenistan

Mobile Drives Web UptakeMobile Internet Subscriptions% of mobile subscribers, 2015–2030

2015 2030 15 30 15 3020%

90%

Western Europe

Eastern Europe

Middle Eastand Africa

75%OF LUXURY CONSUMERSARE USING SMARTPHONES AND TABLETS

30%OF LUXURY CONSUMERSACTIVELY POST CONTENT ABOUT BRANDS ON SOCIAL MEDIA

Source: http://blog.euromonitor.com/2015/04/half-the-worlds-population-will-be-online-by-2030.html

SOURCE: MCKINSEY & COMPANY 2014

With a history of fine paper making dating back to the 18th century, Arjowiggins Creative Papers is a well-known and established name in the paper industry. Its papers are available worldwide to respond the needs of demanding world-class companies looking for consistent high-end printed communications.

Arjowiggins provides its clients with pioneering solutions to their specific needs, and has developed a large portfolio including brands such as Conqueror for corporation communications and Curious Collection for exclusive and creative applications.

www.arjowigginscreativepapers.com

.Luxury is a new, generic top level domain (gTLD) whose sole purpose is to provide a dedicated digital platform for all things luxury. Designed to meet the distinct needs of the luxury industry, .Luxury offers product manufacturers, service providers, retailers and consumers a central place to engage, transact and celebrate.

Luxury showcases your brand like never before possible. Your new online presence helps to reach your target audience more meaningfully and better communicate your message. Participate in a community that is aligned with luxury brand values, while also offering enhanced search and preferred eCommerce platforms.

www.dotluxury.com

Teads is a video advertising technology platform specialising in digital branding for the world’s leading publishers and brands. Teads is revolutionising video advertising by creating unprecedented levels of new, premium, video inventory across multiscreens.

Teads also offers programmatic or managed services enabling clients to set campaign objectives and have the Teads team execute on their behalf. With 26 offices worldwide and over 350 employees, Teads can offer a truly global video solution.

www.teads.tv

> GLOBAL PARTNERS

> COCKTAIL PARTNER

THE CHANGING FACE OF COMMERCE(13:10 - 13:55)

HOW ARE COMMUNITY, CONTENT, SOCIAL AND MOBILE CHANGING THE LUXURY CONSUMER PATH TO PURCHASE?

AMBER VENZ President and Co-Founder, RewardStyle & LIKEtoKNOWit

Founded in June 2011 by President Amber Venz Box, rewardStyle is the first and only monetization solution that empowers the world’s influential content creators and retailers to achieve maximum economic success by providing an ecosystem of innovative technology and strategic consulting.

Over the last three years, Amber has fueled the arrival of a new influence on the retail industry: content creators. By providing the technical tools and education necessary to empower a global army of 9,000 hand-picked, premium content creators - they are now making a tangible impact on global eCommerce sales.

In 2014, rewardStyle bloggers and traditional magazine properties drove more than $280 million in retail sales and 205 million unique product impressions, with over 36 million unique consumers influenced.

www.rewardstyle.com

CHONDITA CHATTERJEEGeneral Manager, SVP Americas, Lyst.com

Chondita Chatterjee has 10+ experience in strategy, fashion technology and luxury retail. Chondita currently oversees the US business for Lyst.com as SVP and General Manager of the US - working with Lyst’s retailer and brand partners as well as growing Lyst’s reach amongst fashion lovers.

Previously, Chondita was an early employee of Rent the Runway, where she led business development for four years - launching offline retail, subscriptions and a sponsorship business as well as leading partnership marketing.

Chondita has also worked at Louis Vuitton, Limited Brands and at Oliver Wyman consulting.

She holds her MBA from from the Stanford Graduate School of Business and BA with honors from Harvard University.

www.lyst.com

LAURENT VERNHESFounder, Tablet Hotels

After spending the first ten years of his career with global corporate giants Michelin and News Corporation, he did a spell at the web agency Razorfish, before launching his entrepreneurial career in New York.

In the course of his nomadic existence Laurent has seen the inside of an uncountable number of hotel rooms. Along the way, he developed an acute sense of what a great hotel experience can be — and this was the inspiration for Tablet (TabletHotels.com). Tablet was founded in the year 2000 in search of a cure for boring travel and an antidote to the internet’s most common affliction: an overdose of options.

Tablet selects the world’s most extraordinary hotels, and makes booking them as simple and humane as it can be. This curatorial element made Tablet a pioneer in the travel segment, combining a commerce business model with an editorial mission, and it continues to win devoted customers who are happy to place their trust in Tablet’s taste.

www.tablethotels.com

DIANA TAKACHSVP, Omnichannel Commerce, Vince Camuto, Camuto Group

Diana Takach is a strategic, results driven eCommerce Executive, with 15 years of major retailer experience, working for brands such as Staples Inc., L’OrealUSA Luxury, Digitas Boston and Vince Camuto. Diana is driven by testing, learning and pushing the digital envelope to drive profitable and maximum results.

Most recently she has been focusing on rebuilding the commerce infrastructure for the ultimate brandexperience across brick and mortar and online channels. At the forefront has been a laser focus on Mobile and its rapid growth.

In her previous role as Director of eCommerce at L’Oreal, Diana owned the day-to-day responsibility for the technology and business assets that made up the L’Oreal luxury brand web properties.

www.camutogroup.com

75%OF LUXURY SALESARE INFLUENCED BY DIGITALMCKINSEY

OMNICHANNEL CONSUMERS SPEND

40%MOREEXANE PARIBAS

45%OF SHOPPERSUSE 3 OR 4 CHANNELS (14%: 10 YRS AGO) HAMMERSON

BRAND BUILDING FOR MOBILE-MINDED CONSUMERS(13:55 - 14:15)

HOW IS MOBILE ADOPTION SHAPING THE STRATEGIES OF LUXURY BRANDS?

HOYT H. HARPER II Global Brand Leader, The Luxury Collection Hotels & Resorts

Hoyt H. Harper II, Senior Vice President, Brand Management for Starwood Hotels & Resorts has been recently named Global Brand Leader for The Luxury Collection Hotels & Resorts.

With more than 90 hotels in over 30 countries around the world, The Luxury Collection portfolio features some of the world’s most iconic hotels and resorts, including the historic Gritti Palace in Venice, Italy and the modern Marques de Riscal in Rioja, Spain, as well as new, intimate and indigenous hotels like the Suiran in Kyoto, Japan and Sunset Key Cottages in Key West, Florida.

This marks a milestone year for The Luxury Collection globally, as the brand continues to debut marquee conversion hotels and invest in landmark renovations. With Hoyt at the helm, The Luxury Collection will celebrate the milestone of welcoming their 100th hotel by the end of 2015.

www.starwoodhotels.com/luxury/

5 INCREDIBLE MOBILE MARKETING STATS 2015

TEXTMARKETER

Source: https://www.textmarketer.co.uk/blog/2015/01/mobile-marketing/10-incredible-mobile-marketing-stats-2015/

ECOMMERCE WEBSITE TRAFFIC:

50.3%FROM A MOBILE

60%OF GLOBAL MOBILE

CONSUMERSUSE THEIR MOBILE AS

PRIMARY OR EXCLUSIVE INTERNET SOURCE

64%OF CONSUMERS

THINK THAT BUSINESSES SHOULD CONVERSE WITH CUSTOMERS

MORE OFTEN USING SMS

64%OF CONSUMERSSUBSCRIBED TO MOBILE MARKETING INDICATED THAT THEY HAVE MADE A PURCHASE AS A RESULT OF RECEIVINGA HIGHLY RELEVANT MOBILE MESSAGE 76%

READ A MESSAGESOONERIF IT’S AN SMS THAN AN EMAIL

86%APPLICATIONS

+9.3%GROWTH IN U.S

14%WEB SURFING

TIME SPENT ON MOBILE DEVICES

SOURCE: FLURRY

BEYOND DIGITAL: THE HUMAN TOUCH(14:15 - 14:35)

CONNECTED CONSUMERS HAVE NEVER STOPPED CRAVING HUMAN EXPERIENCES & INTERACTIONS

CHRISTOPHE BALARESQUE Luxury Brands & Marketing Director, Arjowiggins Creative Papers

Today, his focus is to develop relationships with Luxury Brands helping them to distinguish themselves from others by using high quality fine papers.

As a Marketing Director for Arjowiggins Creative Papers, a new and innovative marketing approach has been implemented, improving relations with printers, designers and brand owners.

The message that he conveys to his audience is the importance of detail – as he believes that this is what defines luxury. He has trained various paper consultants as well as sales teams on how to adopt the luxury mindset and how to be able to respond to the needs of this very demanding segment.

www.arjowigginscreativepapers.com

DIRECT MAIL BOASTS A THREE TIMES BETTER

RESPONSE RATE THAN EMAIL HARVARD BUSINESS REVIEW

DIRECT MAIL

PAID SEARCH

DISPLAY ADS

EMAIL

1,25%

0,22%

0,03%0,04%

As opposed to

the Industrial Era

where big businesses

cast a shadow on

their audience with

power, authority, and

demanded respect,

the Human Era urges

businesses to be a peer

instead of a superior.

HUBSPOT

CHINESE SOCIAL MEDIA STATISTICS FOR 2015

CLICKZ

CAPTURING CHINESE LUXURY CONSUMERS ONLINE(15:00 - 15:20)

HOW CAN LUXURY BRANDS CAPTURE THE ATTENTION OF MORE THAN 100 MILLION CHINESE TOURISTS, BEFORE THEY LEAVE CHINA?

DAVID SADIGHFounder & CEO, Digital Luxury Group

David has advised over 100 multinational companies on business-building strategies over the last 10 years on projects ranging from digital strategy, eCommerce, online advertising, business intelligence, C.R.M. and social media across Europe, the U.S. and China.

Convinced that luxury brands required a completely different approach to digital marketing than consumer goods brands, David created Digital Luxury Group in 2011to better serve the luxury industry in the realm of strategy, business intelligence and digital communications.

www.digitalluxurygroup.com

25 HRS

PER WEEKAVERAGE SPENT TIME ON THE INTERNETBY CHINESE NETIZEN

45,8%INTERNET PENETRATION RATE

WEBPROPERTIES

BLOCKED IN CHINA

618 MILLIONINTERNET USERS IN CHINA

WECHAT MOBILE APPON THE WATCH

TECHNOLOGY: THE NEW LUXURY?(15:20 - 15:50)

HOW WILL TECHNOLOGY INFLUENCE & ALTER OUR DEFINITION OF LUXURY PRODUCTS AND SERVICES?

GEOFF WATTSCEO, EDITD

Geoff Watts is the CEO of EDITD. He has a background in big data computing and management, with previous experience in automotive and FMCG industries, and is now helping apparel retailers be more competitive by applying quantitative data to their decisions.

EDITD is a retail technology company, helping the apparel industry have the right products, at the right price, at the right time. Getting this right is how all the value is created or lost in the apparel business, so EDITD is used by buying, merchandising and trading teams to generate a huge competitive advantage.

Their clients range from luxury to the mass market, and are spread across all continents (except Antarctica!), in countries as diverse as Italy, Germany, Russia, Brazil, Australia, Indonesia and the US & UK.

www.editd.com

MONICA M. KIRCHNERCo-Founder & CEO, .Luxury

Monica M. Kirchner is co-founder and Chief Executive Officer of Dot Luxury (.LUXURY), a new web platform focused on all things luxury. .LUXURY is an innovative concept in domain names, offering a dedicated online place to connect luxury brands and service providers with consumers.

A talented, driven and dynamic executive with previous start up experience and a strong legal and business background, Ms. Kirchner co-founded Luminare Labs--a start up focused on cutting-edge brain imaging technology. Previously, she spent 8 years at Lehman Brothers investment banking, and ultimately served as the executive responsible for managing the Los Angeles and Canadian investment banking offices. Prior to joining Lehman, Ms. Kirchner was a corporate securities and transactional attorney at Jones Day, one of the world’s leading law firms.

www.dotluxury.com

WILL WEARABLES LEAD LUXURY INTO THE FUTURE?

APPLE WATCH EDITION RINGLY

RALPH LAUREN - THE POLO TECH SHIRT

VIDEO: LEVERAGING EMOTIONAL ENGAGEMENT(15:50 - 16:10)

WHY IS VIDEO THE MOST IMPORTANT FUTURE ENGAGEMENT CHANNEL FOR LUXURY?

RACHID AIT ADDIGlobal Industry Director, Luxury, Teads.tv

Rachid has over 10 years of experience in both International Media and Digital Marketing for the Fashion and Luxury Industry.

Rachid successfully developed luxury brand online advertising at the Financial Times where he also launched their lifestyle magazine How To Spend It iPad app and relaunched its eponymous website. Both the app and new site went to win several industry awards.

He then moved to a Finnish start up, Kiosked, where he transformed brands and publisher visual contents (video and images) into viral storefronts.

He is now helping luxury brands to distribute their video content at scale with Teads.

www.teads.tv

+23.8%GROWTHTO 2018

$194.5(US) BILLION

FOR 2018

GLOBAL VIDEO INTERNET ADVERTISING REVENUE

TOTAL INTERNET ADVERTISING REVENUE

SOURCE: PWC

5 VIDEO MARKETING STATISTICS FOR 2015

ADELIE STUDIOS

Source: http://www.adeliestudios.com/top-15-video-marketing-statistics-2015/

THE CLICK-THROUGH RATE INCREASED

BY 200-300%WHEN MARKETERS INCLUDED A VIDEO IN AN EMAIL

THE AVERAGE INTERNET USER SPENDS

88%MORE TIMEON A WEBSITE WITH VIDEO

70%OF MARKETING

PROFESSIONALSREPORT THAT VIDEO

CONVERTS BETTER THAN ANY OTHER

MEDIUM

64%OF CONSUMERSARE MORE LIKELY TO BUY A PRODUCT AFTER WATCHING A VIDEO ABOUT IT

ONLY

24%OF BRANDS ARE USING ONLINE VIDEO TO MARKET TO CONSUMERS

CUSTOMER EXPERIENCE & SOCIAL MEDIA(16:35 - 16:55)

HOW CAN LUXURY BRANDS CRAFT A COHESIVE CUSTOMER JOURNEY IN THE CONNECTED WORLD?

STUART FOSTER Vice President of Global Marketing for Luxury & Lifestyle Brands, Hilton Worldwide

H. Stuart Foster, Vice President of Global Marketing for Luxury and Lifestyle Brands at Hilton Worldwide leads all marketing efforts on behalf of Conrad, Waldorf Astoria and Canopy by Hilton.

Stuart brings a true global perspective to his role extensive experience in developing, shepherding and promoting global luxury brands at Moët-Hennessy and L’Oreal in the US, France and Japan.

Stuart is responsible for the strategic development and global positioning for Waldorf Astoria Hotels & Resorts and Conrad Hotels & Resorts and has been charged with launching Canopy by Hilton, Hilton Worldwide’s first foray into the lifestyle space. He is charged with leading these brands’ overall marketing initiatives to drive revenue, improve market share, build brand loyalty and support brand growth.

www.hiltonworldwide.com

50XMOREENGAGEMENTTHAN TWITTERINSTAGRAM

50%GROWTH IN 9 MONTHSAND IS NOW BIGGERTHAN TWITTER

SNAPCHAT

6 USEFUL SOCIAL MEDIA STATISTICS FOR 2015

OUR SOCIAL TIMES

Source: http://oursocialtimes.com/8-useful-social-media-statistics-for-2015/

IS GROWING AT A RATE OF

56%A YEAR

ORGANIC REACH

+2% DROP FOR

MOST PAGES

VIDEO VIEWS IN 2014

12.3 BNMORE THAN

YOUTUBE (11.3 BN)

IS STILLSIGNING UP

120,000

USERS A DAYTUMBLR

FACEBOOK

You can harness your

customer advocates

to spread the positive

experiences and extend

your reach like

never before.

CLIENT HEARTBEAT

ASLAUG MAGNUSDOTTIR

Co-founder & Chief Executive Officer, Tinker Tailor

Aslaug Magnusdottir is a fashion industry veteran and visionary who conceived of Tinker Tailor in response to the growing demand from designers and customers alike for customizable fashion.

Previously Aslaug launched other industry ventures, including Moda Operandi, which she conceived of, co-founded and led as CEO, and TSM Capital, a retail and fashion investment company she co- founded with industry legend Marvin Traub.

She also served as a senior executive at Gilt Groupe, where she oversaw merchandising for Gilt Noir, a premium division focused on its top customers.

www.tinkertailor.com

THE PERSONALISATION REVOLUTION(16:55 - 17:15)

IT’S TIME TO THINK ABOUT PERSONALISATION ACROSS THE WHOLE CUSTOMER JOURNEY, NOT JUST ONE MARKETING SILO.

BOTTEGA VENETA INITIALS

LOUIS VUITTON MON MONOGRAM

BURBERRY’S MONOGRAMMING SERVICE

NICOLE ROHRMANNDirector, Global Brand Media, Netjets

Nicole Rohrmann is Director, Global Brand Media for NetJets Inc. A marketing professional with nearly 10 years of industry experience, she is responsible for strategic placement of the NetJets brand through a variety of traditional and new media outlets around the world.

In her current role, Rohrmann is challenged with developing and executing multi-platform media campaigns, working together with different media partners to enhance brand awareness, strengthen global marketing campaigns and support sales efforts.

Prior to joining NetJets, Rohrmann served as Marketing Manager for the Norwegian Tourism Board working on branding campaigns for Norway, Scandinavia and different airlines such as Scandinavian Airlines. She also worked closely on a campaign to launching Norwegian Air.

www.netjets.com

BRANDED CONTENT & THE NEW MARKETING MIX(17:15 - 17:55)

THERE HAVE NEVER BEEN SO MANY MARKETING OPPORTUNITIES. SO WHAT CONTENT SHOULD BE CREATED? AND WHERE SHOULD IT BE PUSHED?

MONIQUE SOFOSVice President - Strategy, Christie’s International Real Estate

Based at Christie’s Rockefeller Plaza headquarters in NYC, Monique works on corporate-level strategic initiatives for the international luxury real estate division of the world’s leading auction house.

She spearheads many of the firm’s thought leadership and strategic marketing initiatives including Luxury Defined, Christie’s International Real Estate’s annual white paper on the global prestige property market.

Monique is responsible for crafting the firm’s content strategy, including the development of a new online luxury content portal, luxurydefined.com, and oversees its global social media strategy and international content contribution team.

www.christiesrealestate.com

ROBERT CHENGVice President of Marketing, The Peninsula Hotels Group

Robert Cheng is the Vice President, Marketing, in charge of branding, public relations, guest engagement and eCommerce for The Peninsula Hotels, which is owned and managed by The Hongkong and Shanghai Hotels, Limited.

Before taking up this position, Robert was the Director of Marketing at The Peninsula Shanghai.

Robert was the Global Director of Marketing for De Beers Diamond Jewellers in London, a joint venture between LVMH and the De Beers Group, before joining The Peninsula Shanghai.

www.peninsula.com

33% 32% 10%

FORECAST SHARE OF ADVERTISING SPEND 2018 STATISTA

DIGITAL TELEVISION NEWSPAPER

KRISTEN D’ARCY Vice President of Global Digital, Coty Prestige

Kristen D’Arcy, Vice President of Global Digital, is responsible for developing and translating COTY’s digital vision and ambitions into corporate-wide innovative strategies for the brands, as well as COTY Inc. Pioneering the newly created Center for Digital Competence at COTY, Kristen has built a team focusing on digital marketing strategy, technology and analytics.

Ad Age selected Kristen to be one of the 18 Top Digital Marketers to be recognized from consumer facing and business-to-business industries that are setting the trends for interactive marketing.

www.coty.com

thank you

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PRESENTATIONS

Where we have copyright

permission, we will email you

today’s presentations

to download after the event.

FEEDBACK

We welcome your feedback.

Feel free to email us:

keynote@luxurysociety.com

with any comments or suggestions.

Printed on Curious Matter Black Truffe 270g (cover) and Conqueror Wove Brilliant White 160g (inside pages) by:

www.arjowigginscreativepapers.com