Luxury Resorts in India

8/7/2019 Luxury Resorts in India

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Luxury Resorts in India

Amar Vilas Agra

Its plush rooms will soothe every tired bone in your body; the

warm service will act as balm on your soul.

Raj Vilas Jaipur

For the royal experience of a luxury tour set in Rajasthan,

spend your holiday at the Oberoi Rajvilas in Jaipur.

Udai Vilas Udaipur

It took ten years to build, but one look at this magnificent

resort set on the banks of Udaipur's Lake Pichola will tell you that every moment of those ten years was worth

the wait.

Vanya Vilas RanthamboreIf your bags are packed for an adventure filled holiday and you have no clue where to go to, head out for the

Oberoi Vanyavilas in Rajasthan, set a few kilometers away from the Ranthambore National Park and Tiger

Reserve.

Wildflower Hall Mashobra

A short airplane hop from Delhi to the Jubar Hatti airport in Shimla, and an hour-long ride in an air-conditioned

chauffeur-driven limo brings you to Wildflower Hall in the Himalayas, a luxury hotel set in the lap of nature.

The Cecil, Shimla

The Cecil, Shimla stands as a Grand Heritage Hotel which is over 100 years old. Situated at Chaura Maidan,

Shimla, it stands 7000 feet up in the Himalayas.

Agatti Island Resort, Agatti

Agatti Island Beach Resort, Agatti is located in the beautiful isolated island of Agatti in the Lakshadweep or

Laccadive group of islands, around 200 miles off the South West Coast of India.

Ananda in the Himalaya, Rishikesh

Nestled in the picturesque land of the Himalayas, Ananda in the Himalayas, Rishikesh offers a world class

spa.

Bangaram Island Beach Resort, Bangaram

Bangaram Island Beach Resort, Bangaram is one of the well known hotels in Lakshadweep. It is part of the

CGH Earth hospitality group.

Golden Palms Spa & Resorts, Bangalore

The Golden Spa and Resorts, Bangalore is one of the most popular 5 star deluxe hotels in Bangalore which

offers a wide range of guest care services at very competitive rates.
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The Leela, Kovalam

The Leela, Kovalam is one of the most preferred beach resorts in mystical Kerala, a spectacular haven for

tourists from all over the world.

Taj Holiday Villages, Goa

Taj Holiday Village, Goa has completed 25 years of excellent service to the guests to this idyllic island territory

of India.

Taj Green Cove, Kovalam

Taj Green Cove, Kovalam is a luxury resort located on the beautiful Kovalam beach. The hotel presents

wonderful views of the beach, lush backwaters, and verdant landscapes with plenty of coconut groves.

Kumarakom Lake Resort, Kumarakom

Kumarakom Lake Resort, Kumarakom in Kerala is a picturesque health resort located amidst 10 acres of

verdant greenery.

Radisson White Sands Resort, Goa

Radisson White Sands Resort, Goa with its serene setting amidst a silvery beach is a favorite accommodation

option of leisure and corporate travelers in the region.

The Sawai Madhopur Lodge, Sawai Madhopur

Sprawled over 12 acres of lush greenery Sawai Madhopur Lodge, Sawai Madhopur is a 70 year old hunting

lodge and is a part of the Taj Group of Hotels.

Taj Exotica, Goa

Taj Exotica, Goa is one of the best five star hotels in Goa. The fifty-six acre property of the hotel is located

amidst a verdant landscape with a wonderful view of the Arabian Sea.

Taj Fort Aquada, Goa

Taj Fort Aquada, Goa is built covers an expansive area of 73 acres alongside the pristine Calangute beach in

Goa.

Taj Fishermans Cove, Chennai

Built on the ramparts of a ruined Dutch castle from the 18th century, Taj Fishermans Cove, Chennai is

considered by many to be the finest beach resort in Southern India.

Green marketingFrom Wikipedia, the free encyclopedia

Marketing

Key concepts
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ProductPricing

DistributionService Retail

Brand management

Account-based marketing

Marketing ethics

Marketing effectiveness

Market research

Market segmentation

Marketing strategy

Marketing management

Market dominance

Promotional content

Advertising Branding Underwriting

Direct marketing Personal Sales

Product placement Publicity

Sales promotionSex in advertising

Loyalty marketing Premiums Prizes

Promotional media

PrintingPublication

Broadcasting Out-of-home

Internet marketingPoint of sale

Promotional merchandise

Digital marketingIn-game

In-store demonstration

Word-of-mouth marketing

Brand Ambassador Drip Marketing

This box:viewtalkedit

According to theAmerican Marketing Association, green marketing is the

marketing of products that are presumed to be environmentally safe.[1]Thus green

marketing incorporates a broad range of activities, including product modification,

changes to the production process, packaging changes, as well as modifying

advertising. Yet defining green marketing is not a simple task where several
http://en.wikipedia.org/wiki/Product_marketinghttp://en.wikipedia.org/wiki/Product_marketinghttp://en.wikipedia.org/wiki/Pricinghttp://en.wikipedia.org/wiki/Pricinghttp://en.wikipedia.org/wiki/Distribution_(business)http://en.wikipedia.org/wiki/Distribution_(business)http://en.wikipedia.org/wiki/Service_(economics)http://en.wikipedia.org/wiki/Service_(economics)http://en.wikipedia.org/wiki/Retailinghttp://en.wikipedia.org/wiki/Brand_managementhttp://en.wikipedia.org/wiki/Account-based_marketinghttp://en.wikipedia.org/wiki/Marketing_ethicshttp://en.wikipedia.org/wiki/Marketing_effectivenesshttp://en.wikipedia.org/wiki/Market_researchhttp://en.wikipedia.org/wiki/Market_segmentationhttp://en.wikipedia.org/wiki/Marketing_strategyhttp://en.wikipedia.org/wiki/Marketing_managementhttp://en.wikipedia.org/wiki/Dominance_(economics)http://en.wikipedia.org/wiki/Advertisinghttp://en.wikipedia.org/wiki/Advertisinghttp://en.wikipedia.org/wiki/Brandhttp://en.wikipedia.org/wiki/Brandhttp://en.wikipedia.org/wiki/Underwriting_spothttp://en.wikipedia.org/wiki/Direct_marketinghttp://en.wikipedia.org/wiki/Direct_marketinghttp://en.wikipedia.org/wiki/Saleshttp://en.wikipedia.org/wiki/Product_placementhttp://en.wikipedia.org/wiki/Publicityhttp://en.wikipedia.org/wiki/Sales_promotionhttp://en.wikipedia.org/wiki/Sales_promotionhttp://en.wikipedia.org/wiki/Sex_in_advertisinghttp://en.wikipedia.org/wiki/Sex_in_advertisinghttp://en.wikipedia.org/wiki/Loyalty_marketinghttp://en.wikipedia.org/wiki/Premium_(marketing)http://en.wikipedia.org/wiki/Premium_(marketing)http://en.wikipedia.org/wiki/Prize_(marketing)http://en.wikipedia.org/wiki/Printinghttp://en.wikipedia.org/wiki/Printinghttp://en.wikipedia.org/wiki/Publicationhttp://en.wikipedia.org/wiki/Publicationhttp://en.wikipedia.org/wiki/Broadcastinghttp://en.wikipedia.org/wiki/Out-of-home_advertisinghttp://en.wikipedia.org/wiki/Out-of-home_advertisinghttp://en.wikipedia.org/wiki/Internet_marketinghttp://en.wikipedia.org/wiki/Internet_marketinghttp://en.wikipedia.org/wiki/Point_of_salehttp://en.wikipedia.org/wiki/Point_of_salehttp://en.wikipedia.org/wiki/Promotional_merchandisehttp://en.wikipedia.org/wiki/Digital_marketinghttp://en.wikipedia.org/wiki/Digital_marketinghttp://en.wikipedia.org/wiki/In-game_advertisinghttp://en.wikipedia.org/wiki/In-game_advertisinghttp://en.wikipedia.org/wiki/In-store_demonstrationhttp://en.wikipedia.org/wiki/Word-of-mouth_marketinghttp://en.wikipedia.org/wiki/Brand_Ambassadorhttp://en.wikipedia.org/wiki/Brand_Ambassadorhttp://en.wikipedia.org/wiki/Drip_Marketinghttp://en.wikipedia.org/wiki/Template:Marketinghttp://en.wikipedia.org/wiki/Template:Marketinghttp://en.wikipedia.org/wiki/Template_talk:Marketinghttp://en.wikipedia.org/wiki/Template_talk:Marketinghttp://en.wikipedia.org/w/index.php?title=Template:Marketing&action=edithttp://en.wikipedia.org/w/index.php?title=Template:Marketing&action=edithttp://en.wikipedia.org/wiki/American_Marketing_Associationhttp://en.wikipedia.org/wiki/American_Marketing_Associationhttp://en.wikipedia.org/wiki/Product_marketinghttp://en.wikipedia.org/wiki/Pricinghttp://en.wikipedia.org/wiki/Distribution_(business)http://en.wikipedia.org/wiki/Service_(economics)http://en.wikipedia.org/wiki/Retailinghttp://en.wikipedia.org/wiki/Brand_managementhttp://en.wikipedia.org/wiki/Account-based_marketinghttp://en.wikipedia.org/wiki/Marketing_ethicshttp://en.wikipedia.org/wiki/Marketing_effectivenesshttp://en.wikipedia.org/wiki/Market_researchhttp://en.wikipedia.org/wiki/Market_segmentationhttp://en.wikipedia.org/wiki/Marketing_strategyhttp://en.wikipedia.org/wiki/Marketing_managementhttp://en.wikipedia.org/wiki/Dominance_(economics)http://en.wikipedia.org/wiki/Advertisinghttp://en.wikipedia.org/wiki/Brandhttp://en.wikipedia.org/wiki/Underwriting_spothttp://en.wikipedia.org/wiki/Direct_marketinghttp://en.wikipedia.org/wiki/Saleshttp://en.wikipedia.org/wiki/Product_placementhttp://en.wikipedia.org/wiki/Publicityhttp://en.wikipedia.org/wiki/Sales_promotionhttp://en.wikipedia.org/wiki/Sex_in_advertisinghttp://en.wikipedia.org/wiki/Loyalty_marketinghttp://en.wikipedia.org/wiki/Premium_(marketing)http://en.wikipedia.org/wiki/Prize_(marketing)http://en.wikipedia.org/wiki/Printinghttp://en.wikipedia.org/wiki/Publicationhttp://en.wikipedia.org/wiki/Broadcastinghttp://en.wikipedia.org/wiki/Out-of-home_advertisinghttp://en.wikipedia.org/wiki/Internet_marketinghttp://en.wikipedia.org/wiki/Point_of_salehttp://en.wikipedia.org/wiki/Promotional_merchandisehttp://en.wikipedia.org/wiki/Digital_marketinghttp://en.wikipedia.org/wiki/In-game_advertisinghttp://en.wikipedia.org/wiki/In-store_demonstrationhttp://en.wikipedia.org/wiki/Word-of-mouth_marketinghttp://en.wikipedia.org/wiki/Brand_Ambassadorhttp://en.wikipedia.org/wiki/Drip_Marketinghttp://en.wikipedia.org/wiki/Template:Marketinghttp://en.wikipedia.org/wiki/Template_talk:Marketinghttp://en.wikipedia.org/w/index.php?title=Template:Marketing&action=edithttp://en.wikipedia.org/wiki/American_Marketing_Association


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meanings intersect and contradict each other; an example of this will be the

existence of varying social, environmental and retail definitions attached to this

term.[1] Other similar terms used are Environmental Marketing and Ecological

Marketing.

The legal implications of marketing claims call for caution. Misleading or

overstated claims can lead to regulatory or civil challenges. In the USA,

the Federal Trade Commissionprovides some guidance on environmental

marketing claims.[2] This Commission is expected to do an overall review of this

guidance, and the legal standards it contains, in 2011. [3]

Contents

[hide]

1 History

2 Greenhouse gas reduction market

3 Popularity and effectiveness

3.1 Ongoing debate

3.2 Confusion

3.3 Statistics

4 Green marketing cases

4.1 Phillips's "Marathon"

CFL lightbulb

4.2 Car sharing services

4.3 Electronics sector

4.4 Products & Services

4.5 Introduction of CNG in

Delhi

5 See also

6 References

7 External links

[edit]History
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The term Green Marketing came into prominence in the late 1980s and early

1990s.[4] The American Marketing Association (AMA) held the first workshop on

"Ecological Marketing" in 1975.[5] The proceedings of this workshop resulted in one

of the first books on green marketing entitled "Ecological Marketing".[6]

T Corporate Social Responsibility (CSR) Reports started with the ice cream seller

Ben & Jerry's where the financial report was supplemented by a greater view on

the company's environmental impact. In 1987 a document prepared by the World

Commission on Environment and Development defined sustainable

developmentas meeting the needs of the present without compromising the

ability of future generations to meet their own need, this became known as the

Brundtland Report and was another step towards widespread thinking on

sustainability in everyday activity. Two tangible milestones for wave 1 of green

marketing came in the form of published books, both of which were called Green

Marketing. They were by Ken Peattie (1992) in the United Kingdom and

by Jacquelyn Ottman(1993) in the United States of America.[7]

According toJacquelyn Ottman, (author of Green Marketing: Opportunity for

Innovation) from an organizational standpoint, environmental considerations

should be integrated into all aspects ofmarketing new product development and

communications and all points in between.[8] Theholisticnature of green also

suggests that besides suppliers and retailers new stakeholders be enlisted,

including educators, members of the community, regulators, and

NGOs. Environmental issues should be balanced with primary customer needs.

[citation needed]

The pastdecade has shown that harnessing consumerpower to effect positive

environmental change is far easier said than done. The so-called "green

consumer" movements in the U.S. and other countries have struggled to reach

critical mass and to remain in the forefront of shoppers' minds.[9] While public

opinion polls taken since the late 1980s have shown consistently that a significant

percentage of consumers in the U.S. and elsewhere profess a strong willingnessto favor environmentally conscious products and companies, consumers' efforts to

do so in real life have remained sketchy at best.[1] One of green marketing's

challenges is the lack of standards or public consensus about what constitutes

"green," according to Joel Makower, a writer on green marketing. [citation needed] In

essence, there is no definition of "how good is good enough" when it comes to a

product or company making green marketing claims. This lack of consensusby
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consumers, marketers, activists, regulators, and influential peoplehas slowed

the growth of green products, says Makower, because companies are often

reluctant to promote their green attributes, and consumers are often skeptical

about claims.[citation needed]

Despite these challenges, green marketing has continued to gain adherents,

particularly in light of growing global concern about climate change. This concern

has led more companies to advertise their commitment to reduce their climate

impacts, and the effect this is having on their products and services.[10][11]

[edit]Greenhouse gas reduction market

The emerging greenhouse gas reduction market can potentially catalyze projects

with important local environmental, economic, and quality-of-life benefits.

The Kyoto Protocols Clean Development Mechanism (CDM), for example,

enables trading between industrial and developing nations, providing a framework

that can result in capital flows to environmentally beneficial development activities.

Although the United States is not participating in the Kyoto Protocol, several US

programs enable similar transactions on a voluntary and regulatory basis.[1]

While international trade in greenhousegas [12] reductions holds substantial

promise as a source of new funding forsustainable development, this market can

be largely inaccessible to many smaller-scale projects, remote communities, and

least developed localities. To facilitate participation and broaden the benefits,

several barriers must be overcome, including: a lack of market awareness among

stakeholders and prospective participants; specialized, somewhat complicated

participation rules; and the need for simplified participation mechanisms for small

projects, without which transaction costs can overwhelm the financial benefits of

participation. If the barriers are adequately addressed, greenhouse

gas trading can play an important role supporting activities that benefitpeoples

lives and the environment.[1]

[edit]Popularity and effectiveness[edit]Ongoing debate

The popularity of such marketing approach and its effectiveness is hotly debated.

Supporters claim that environmental appeals are actually growing in number

the Energy Starlabel, for example, now appears on 11,000 different

companies'[13] models in 38 product categories, from washing machinesandlight
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bulbs to skyscrapers and homes. However, despite the growth in the number of

green products, green marketing is on the decline as the primary sales pitch for

products. (NEEDS CITATION) On the other hand,Ropers Green Gaugeshows

that a high percentage of consumers (42%)[14]feel that environmental products

dont work as well as conventional ones. This is an unfortunate legacy from the

1970s when shower heads sputtered and natural detergents left clothes dingy.

Given the choice, all but the greenest of customers will reach for synthetic

detergents over the premium-priced, proverbial "Happy Planet" any day,

including Earth Day. New reports, however show a growing trend towards green

products.[15]

[edit]Confusion

One challenge green marketers -- old and new -- are likely to face asgreen

productsand messages become more common is confusion in the marketplace.

"Consumers do not really understand a lot about these issues, and there's a lot of

confusion out there," says Jacquelyn Ottman(founder of J. Ottman Consulting and

author of "Green Marketing: Opportunity for Innovation.")[15]Marketers sometimes

take advantage of this confusion, and purposely make false or exaggerated

"green" claims. Critics refer to this practice as "green washing".[citation needed]

[edit]Statistics

According to market researcherMintel, about 12% of the U.S. population can be

identified as True Greens, consumers who seek out and regularly buy so-called

green products. Another 68%[15][16] can be classified as Light Greens, consumers

who buy green sometimes. "What chiefmarketing officers are always looking for is

touch points with consumers, and this is just a big, big, big touch point that's not

being served," saysMintel Research Director David Lockwood. "All the corporate

executives that we talk to are extremely convinced that being able to make some

sort of strong case about the environment is going to work down to their bottom

line."[15]

[edit]Green marketing cases

[edit]Phillips's "Marathon" CFL lightbulb

Philips Lighting's first shot at marketing a standalone compact fluorescent

light(CFL) bulb was Earth Light, at $15 each versus 75 cents for incandescent

bulbs.[17]The product had difficulty climbing out of its deep green niche. The
http://en.wikipedia.org/wiki/Light_bulbhttp://en.wikipedia.org/wiki/Skyscraperhttp://en.wikipedia.org/wiki/Roperhttp://en.wikipedia.org/wiki/Roperhttp://en.wikipedia.org/wiki/Roperhttp://en.wikipedia.org/w/index.php?title=Green_Gauge&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Green_Gauge&action=edit&redlink=1http://en.wikipedia.org/wiki/Happy_Planethttp://en.wikipedia.org/wiki/Earth_Dayhttp://en.wikipedia.org/wiki/Earth_Dayhttp://en.wikipedia.org/w/index.php?title=Green_marketing&action=edit&section=5http://en.wikipedia.org/w/index.php?title=Green_product&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Green_product&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Green_product&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Green_product&action=edit&redlink=1http://en.wikipedia.org/wiki/Jacquelyn_Ottmanhttp://en.wikipedia.org/wiki/Jacquelyn_Ottmanhttp://en.wikipedia.org/wiki/Green_washinghttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/w/index.php?title=Green_marketing&action=edit&section=6http://en.wikipedia.org/wiki/Mintelhttp://en.wikipedia.org/wiki/Mintelhttp://en.wikipedia.org/w/index.php?title=Marketing_officer&action=edit&redlink=1http://en.wikipedia.org/wiki/Mintelhttp://en.wikipedia.org/wiki/Mintelhttp://en.wikipedia.org/w/index.php?title=Green_marketing&action=edit&section=7http://en.wikipedia.org/w/index.php?title=Green_marketing&action=edit&section=8http://en.wikipedia.org/wiki/Compact_fluorescent_lighthttp://en.wikipedia.org/wiki/Compact_fluorescent_lighthttp://en.wikipedia.org/wiki/Compact_fluorescent_lighthttp://en.wikipedia.org/wiki/Light_bulbhttp://en.wikipedia.org/wiki/Skyscraperhttp://en.wikipedia.org/wiki/Roperhttp://en.wikipedia.org/w/index.php?title=Green_Gauge&action=edit&redlink=1http://en.wikipedia.org/wiki/Happy_Planethttp://en.wikipedia.org/wiki/Earth_Dayhttp://en.wikipedia.org/w/index.php?title=Green_marketing&action=edit&section=5http://en.wikipedia.org/w/index.php?title=Green_product&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Green_product&action=edit&redlink=1http://en.wikipedia.org/wiki/Jacquelyn_Ottmanhttp://en.wikipedia.org/wiki/Green_washinghttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/w/index.php?title=Green_marketing&action=edit&section=6http://en.wikipedia.org/wiki/Mintelhttp://en.wikipedia.org/w/index.php?title=Marketing_officer&action=edit&redlink=1http://en.wikipedia.org/wiki/Mintelhttp://en.wikipedia.org/w/index.php?title=Green_marketing&action=edit&section=7http://en.wikipedia.org/w/index.php?title=Green_marketing&action=edit&section=8http://en.wikipedia.org/wiki/Compact_fluorescent_lighthttp://en.wikipedia.org/wiki/Compact_fluorescent_light


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company re-launched the product as "Marathon," underscoring its new "super long

life" positioning and promise of saving $26 in energy costs over its five-year

lifetime.[17] Finally, with the U.S. EPA's Energy Star label to add credibility as well

as new sensitivity to rising utility costs and electricity shortages, sales climbed 12

percent in an otherwise flat market.[18]

[edit]Car sharing services

Car-sharing services address the longer-term solutions to consumer needs for

betterfuelsavings and fewer traffic tie-ups and parking nightmares, to

complement the environmental benefit of more open space and reduction

ofgreenhouse gases.[citation needed] They may be thought of as a "time-sharing"

system for cars. Consumers who drive less than 7,500 miles a year and do not

need a car for work can save thousands of dollars annually by joining one of the

many services springing up, including ZipCar (East Coast), I-GO Car (Chicago),

[19] Flex Car (Washington State),[20]and Hour Car (Twin Cities).[21]

[edit]Electronics sector

The consumerelectronics sector provides room for using green marketing to

attract new customers. One example of this is HP's promise to cut its global

energy use 20 percent by the year 2010.[22] To accomplish this reduction below

2005 levels,The Hewlett-Packard Companyannounced plans to deliver energy-

efficient products and services and institute energy-efficient operating practices in

its facilities worldwide.

[edit]Products & Services

Now companies are offering more eco-friendly alternatives for their customers.

Recycled products for example, are one of the most popular alternatives that can

benefit the environment. These benefits include sustainable forestry, clean air,

energy efficiency, water conservation, and a healthy office. One example, is the E-

commerce business and office supply companyShopletwhich offers a web tool

that allows you to replace similar items in your shopping cart with greener

products.

[edit]Introduction of CNG in Delhi

New Delhi, capital of India, was being polluted at a very fast pace until Supreme

Court of India forced a change to alternative fuels. In 2002, a directive was issued

to completely adopt CNG in all public transport systems to curb pollution.[23]
http://en.wikipedia.org/w/index.php?title=Green_marketing&action=edit&section=9http://en.wikipedia.org/wiki/Fuelhttp://en.wikipedia.org/wiki/Fuelhttp://en.wikipedia.org/wiki/Greenhouse_gaseshttp://en.wikipedia.org/wiki/Greenhouse_gaseshttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/w/index.php?title=Green_marketing&action=edit&section=10http://en.wikipedia.org/wiki/Electronicshttp://en.wikipedia.org/wiki/Electronicshttp://en.wikipedia.org/wiki/HPhttp://en.wikipedia.org/wiki/The_Hewlett-Packard_Companyhttp://en.wikipedia.org/wiki/The_Hewlett-Packard_Companyhttp://en.wikipedia.org/wiki/The_Hewlett-Packard_Companyhttp://en.wikipedia.org/w/index.php?title=Green_marketing&action=edit&section=11http://en.wikipedia.org/wiki/Shoplethttp://en.wikipedia.org/wiki/Shoplethttp://en.wikipedia.org/wiki/Shoplethttp://en.wikipedia.org/w/index.php?title=Green_marketing&action=edit&section=12http://en.wikipedia.org/wiki/New_Delhihttp://en.wikipedia.org/wiki/New_Delhihttp://en.wikipedia.org/wiki/Supreme_Court_of_Indiahttp://en.wikipedia.org/wiki/Supreme_Court_of_Indiahttp://en.wikipedia.org/w/index.php?title=Green_marketing&action=edit&section=9http://en.wikipedia.org/wiki/Fuelhttp://en.wikipedia.org/wiki/Greenhouse_gaseshttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/w/index.php?title=Green_marketing&action=edit&section=10http://en.wikipedia.org/wiki/Electronicshttp://en.wikipedia.org/wiki/HPhttp://en.wikipedia.org/wiki/The_Hewlett-Packard_Companyhttp://en.wikipedia.org/w/index.php?title=Green_marketing&action=edit&section=11http://en.wikipedia.org/wiki/Shoplethttp://en.wikipedia.org/w/index.php?title=Green_marketing&action=edit&section=12http://en.wikipedia.org/wiki/New_Delhihttp://en.wikipedia.org/wiki/Supreme_Court_of_Indiahttp://en.wikipedia.org/wiki/Supreme_Court_of_India


9/17

[edit]See also

Marketing

Greenwash

Green hosting

Green politics

[edit]References

1. ^ abcde"Green Trade & Development"(.html). Green Markets International,

Inc. Retrieved January 2008.

2. "Environmental Claims". Federal Trade Commission. 2008-11-17.

Retrieved 2008-11-17.

3. The Age of Persuasion (January 8, 2010). "Season 5: It's Not Easy Being

Green: Green Marketing". CBC Radio. Retrieved 8 January 2011.

4. Dodds, John (May 21, 2007). "Green Marketing 101". Retrieved January

2008.

5. Curtin, Emily (2006-09-14). "Lower East Side Green Market". Retrieved

January 2008.

6. Karl E., Henion; Thomas C. Kinnear (January 1976). "Ecological

Marketing". Ecological Marketing. American Marketing Association.

pp. 168.ISBN 0877570760, ISBN 9780877570769.

7. "Green Marketing: Challenges & Opportunities for the New Marketing Age".

Retrieved 12-06-2010.

8. "Green Marketing". Retrieved 2010-06-2010.

9. Dodds, John (August 11, 2006). "Geek Marketing 101". Retrieved January

2008.

10. Mendleson, Nicola; Michael Jay Polonsky (1995). "Using strategic alliances

to develop credible green marketing". Journal of Consumer Marketing(MCB

UP Ltd) 12 (2): 418.doi:10.1108/07363769510084867.

11. McDaniel, Stephen W.; David H. Rylander (1993). "Strategic green

marketing". Journal of Consumer Marketing(MCB UP Ltd) 10 (3): 4

10.doi:10.1108/07363769310041929.
http://en.wikipedia.org/w/index.php?title=Green_marketing&action=edit&section=13http://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Greenwashhttp://en.wikipedia.org/wiki/Greenwashhttp://en.wikipedia.org/wiki/Green_hostinghttp://en.wikipedia.org/wiki/Green_hostinghttp://en.wikipedia.org/wiki/Green_politicshttp://en.wikipedia.org/wiki/Green_politicshttp://en.wikipedia.org/w/index.php?title=Green_marketing&action=edit&section=14http://www.green-markets.org/context.htmhttp://www.green-markets.org/context.htmhttp://www.ftc.gov/bcp/grnrule/guides980427.htmhttp://en.wikipedia.org/wiki/The_Age_of_Persuasionhttp://www.cbc.ca/ageofpersuasion/episode/season-5/2011/01/08/its-not-easy-being-green-green-marketing/http://www.cbc.ca/ageofpersuasion/episode/season-5/2011/01/08/its-not-easy-being-green-green-marketing/http://en.wikipedia.org/wiki/CBC_Radiohttp://makemarketinghistory.blogspot.com/2007/05/green-marketing-101.htmlhttp://www.flickr.com/photos/nannyinnewyork/243484512/http://www.flickr.com/photos/nannyinnewyork/243484512/http://en.wikipedia.org/wiki/Special:BookSources/0877570760http://en.wikipedia.org/wiki/Special:BookSources/0877570760http://en.wikipedia.org/wiki/Special:BookSources/9780877570769http://www.amazon.com/Green-Marketing-Challenges-Opportunities-New/dp/0844232505/ref=sr_1_4?s=books&ie=UTF8&qid=1291736620&sr=1-4http://www.amazon.com/Green-Marketing-Challenges-Opportunities-New/dp/0844232505/ref=sr_1_4?s=books&ie=UTF8&qid=1291736620&sr=1-4http://www.oppapers.com/essays/Greeen-Marketing/136465http://www.oppapers.com/essays/Greeen-Marketing/136465http://makemarketinghistory.blogspot.com/2006/08/geek-marketing-101_115529822564302037.htmlhttp://makemarketinghistory.blogspot.com/2006/08/geek-marketing-101_115529822564302037.htmlhttp://en.wikipedia.org/wiki/Digital_object_identifierhttp://en.wikipedia.org/wiki/Digital_object_identifierhttp://en.wikipedia.org/wiki/Digital_object_identifierhttp://dx.doi.org/10.1108/07363769510084867http://dx.doi.org/10.1108/07363769510084867http://en.wikipedia.org/wiki/Digital_object_identifierhttp://en.wikipedia.org/wiki/Digital_object_identifierhttp://en.wikipedia.org/wiki/Digital_object_identifierhttp://dx.doi.org/10.1108/07363769310041929http://en.wikipedia.org/w/index.php?title=Green_marketing&action=edit&section=13http://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Greenwashhttp://en.wikipedia.org/wiki/Green_hostinghttp://en.wikipedia.org/wiki/Green_politicshttp://en.wikipedia.org/w/index.php?title=Green_marketing&action=edit&section=14http://www.green-markets.org/context.htmhttp://www.ftc.gov/bcp/grnrule/guides980427.htmhttp://en.wikipedia.org/wiki/The_Age_of_Persuasionhttp://www.cbc.ca/ageofpersuasion/episode/season-5/2011/01/08/its-not-easy-being-green-green-marketing/http://www.cbc.ca/ageofpersuasion/episode/season-5/2011/01/08/its-not-easy-being-green-green-marketing/http://en.wikipedia.org/wiki/CBC_Radiohttp://makemarketinghistory.blogspot.com/2007/05/green-marketing-101.htmlhttp://www.flickr.com/photos/nannyinnewyork/243484512/http://en.wikipedia.org/wiki/Special:BookSources/0877570760http://en.wikipedia.org/wiki/Special:BookSources/9780877570769http://www.amazon.com/Green-Marketing-Challenges-Opportunities-New/dp/0844232505/ref=sr_1_4?s=books&ie=UTF8&qid=1291736620&sr=1-4http://www.oppapers.com/essays/Greeen-Marketing/136465http://makemarketinghistory.blogspot.com/2006/08/geek-marketing-101_115529822564302037.htmlhttp://en.wikipedia.org/wiki/Digital_object_identifierhttp://dx.doi.org/10.1108/07363769510084867http://en.wikipedia.org/wiki/Digital_object_identifierhttp://dx.doi.org/10.1108/07363769310041929


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12. Thomas L. Friedman (April 15, 2007). "The Power of Green". The New

York Times

13. Ottman, Jacquelyn(May 2002)."THE REAL NEWS ABOUT GREEN

CONSUMING". Retrieved January 2008.

14. "'Green' Sales Pitch Isn't Moving Many Products". Wall Street Journal.

March 6, 2007

15.^abcd Hanas, Jim (June 8, 2007). "Environmental Awareness Has Not Only

Tipped in the Media -- It's Hit Corporate Boardrooms as

Well" (PDF).Advertising Age

16. Greenfield Online/Mintel

17.^ab"Avoiding Green Marketing Myopia". Retrieved 2010-12-07.

18. G. Fowler (2002-03-06). "Green Sales Pitch Isn't Moving Many Products".

Wall Street Journal.

19. I-GO Car Sharing Business Profile

20. "Welcome to Flexcar, the Car-Sharing Company". Retrieved January 2008.

21. "What is Hour Car?". Retrieved January 2008.

22. "HP to Reduce its Global Energy Use 20 Percent by 201000".

23. "Green marketing". Retrieved January 2008.

[edit]External links

Guides for the use of Environmental Marketing Claims

Discussion of the Evolution of the Definition of the Term Green

Green Marketing News Series

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Top 10 Diamond Jewellery Brands of India
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12/17

TOP 10 DIAMOND JEWELLERY BRANDS OF INDIA

TOP 10 INDIAN DIAMOND JEWELERY BRANDS

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The Indian Consumer is changing. More aware, more discerning and wanting the best of brands, this consumer

wants it all and is ready to experiment.It is no surprise then that diamonds as a category has grown tremendously.

The past decade has seen a gradual shift towards diamonds. Diamonds are being perceived as being fashionable,

trendy and modern. India as a country has always been jewellery-centric.Here is a list of the topmost diamond

jewellery brands in India today which women choose to wear :

Tanishq
http://infobharti.com/special-offers/


13/17

Having embarked on the retail journey a decade ago, Tanishq is the largest jewellery retailer in India. With a strong

presence in 70 cities across India, unmatched collections and assured purity, Tanishq has quickly become the first

choice of discerning customers.Although there are several small scale unorganized jewellery markets, Tanishq is the

first and only jewellery brand to have organized mass jewellery retail chains across the country.

Nakshatra

Nakshatra is a brand renowned for being the first branded diamond jewelry range in the country and it has produced

some great designs.Nakshatra Diamonds were launched in the year 2000.Today, the brand has become one of the

leading fashion diamond jewelry brands in India, which is patronized by the women belonging to almost all the

segments of the society. The reason for this is their amazing designs, combined with the reasonable price range.

DDamas
http://infobharti.com/indias-top-10/nfobharti.com/india-information/indian-diamond-jewellery-brand-nakshatra.phphttp://infobharti.com/indias-top-10/nfobharti.com/india-information/indian-diamond-jewellery-brand-nakshatra.phphttp://infobharti.com/india-information/indian-diamond-jewellery-brand-tanishq.phphttp://infobharti.com/india-information/indian-diamond-jewellery-brand-tanishq.php


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One of the predominant forces in the jewellery retail franchise sector, Ddamas offers Indians a vast array of world

class gold, diamonds and other jewels. Prospective franchisees are sought throughout.Ddamas the flagship brand

from the house of Gitanjali Group, is one of the largest manufacturers of diamonds in India.Ddamas range comprises

ornaments like pendants, earrings, chains, necklaces, bangles, bracelets and sets.

Asmi

Asmi in Sanskrit means I AM It is jewellery for the new age Indian woman, celebrating her new found economic &

social independence. For her, self indulgence & self rewards are needs that co-exist with her family, social or

professional responsibilities.The brand aims to fulfill every womans innate need for self expression while lauding her

inner fire.Asmi Jewellery has a contemporary delicate and feminine look.

Nirvana
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Nirvana is a range of exquisitely crafted diamond jewellery launched in Indian in 2002 by Fine Jewellery Ltd., one of

Indias largest exporters of Diamond Jewellery.It has been launched with a view to the new age customer who buys

jewellery as a fashion statement, rather than just a mere valuable. It is not just in the field of design that the company

has been innovative and contemporary.

Gili

Gili, the first branded jewellery of India, started in 1994 when jewellery was treated as a possession but Gili with the

clear image of future needs, shifted this paradigm from occasionally to the need of every occasion.A team of

people, with a vision and passion to venture into the jewellery market led to the establishment of the brand that you

discern, distinguish, and devour as Gili today.

Kiah
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Kiah diamond jewellery, from the house of Sheetal Group, has created an exquisite line of jewellery for women.A

collection of alluring diamonds studded in white and yellow gold, it is an assortment of pendants, rings and earrings.

Designed to depict versatility, each jewellery piece has been created based on in-depth research, conducted to find

the prevalent design preferences amongst young people.

Orra

A light called Orra is a leading diamond jewellery brand of the nation today. A legacy that spanned decades can now

be summed up in one word Orra. A word that epitomises the person it was created for. Her spirit, her grace, her grit

and most importantly, the invisible glow that surrounds her persona.It is a brandname that focussed on a womans

nurturing spirit as well as her soaring ambitions.

Sangini
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The Diamond Trading Company announced the launch of its new collection Sangini Diamond Jewellery (SDJ), in

the year 2004, the perfect expression of love from a husband to his wife. What better way to express it than through a

gift that speaks a thousand words. Sangini understands the delicacy of the emotional bond that exists between a

couple and has come out with an entire collection that highlights this emotion.

Adora

Adora diamond jewellery is themed on love and celebration of life. Adora was launched in July 2003 by Mumbai-

based Concept Jewellery (India) Pvt. Ltd. Adora is now established as an accessible brand, both affordable and high-

end, that rises above the concept of jewellery and approaches the bigger concept of lifestyle expression. In other

words, Adora was conceived and launched as a brand with a high aspirational value backed by the highest degree of

customer trust
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