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L U X U R Y & B E A U T Y E X P E R I E N C E D E S I G N TIM GIRVIN DAWN CLARK

Transcript of LUXUR Y& BEA UTY - GIRVIN › ebooks › girvin-retail-beauty › girvin-retail-beauty.pdffrom...

Page 1: LUXUR Y& BEA UTY - GIRVIN › ebooks › girvin-retail-beauty › girvin-retail-beauty.pdffrom Valerie Hermann, CEO of YSL | Global, merchandising and store design teams, visualization

L U X U R Y &B E A U T Y

E X P E R I E N C ED E S I G N

TIM GIRVIN DAWN CLARK

Page 2: LUXUR Y& BEA UTY - GIRVIN › ebooks › girvin-retail-beauty › girvin-retail-beauty.pdffrom Valerie Hermann, CEO of YSL | Global, merchandising and store design teams, visualization

TIM GIRVIN + DAWN CLARK, LEAD COMPREHENSIVE TEAMS IN THE DEVELOPMENT OF COMPLEX RETAIL STRATEGY,

BRAND VISUALIZATIONS AND ENVIRONMENTS WITH LEADING GLOBAL BRANDS WORLDWIDE – ORIGINATING IN DESIGN WORK FOR

THE NORDSTROM FAMILY – TO WORKING INTERNATIONALLY WITH CLIENTS RANGING FROM MILLENNIUM RETAILING, (SOGO | SEIBU), NOW PART

OF THE LARGEST RETAIL ORGANIZATION IN THE WORLD, TO HARVEY NICHOLS AND THEIR BRAND EXPANSIONS BEYOND THE UK. DAWN HAS

ACTED AS KEY STRATEGIST AND PROJECT LEADER IN THE DEEPENING AND EXPANSION OF BRAND EXPERIENCE IN ARCHITECTURE AND INTERIOR

DESIGN IN BEAUTY ENVIRONMENTS. FOR HARRODS, SEIBU, POUT, SAKS AND HARVEY NICHOLS AS WELL AS TRISH MCEVOY. HER WORK LEAPS

CONTINENTS OF EXPERIENCE, FANTASTIC RANGES OF CULTURES AND DIVERSIFIED CLIENTELE. TIM GIRVIN’S DESIGN EXPERTISE IS FOUNDED

ON DECADES OF INTERNATIONAL DESIGN PRACTICE: AS A RETAIL BRAND STRATEGIST FOR YVES SAINT LAURENT | GUCCI GROUP;

A PACKAGING CONSULTANT FOR LAUDER, PRODUCT CREATION FOR SHISEIDO, BOTANIKA NEW BRANDS DEVELOPMENT,

NUSKIN ASIAN BRAND TACTICS, INNOVATION WORKSHOPS AND BRAND DESIGN FOR P&G, J&J, NATUROMEDICA

AND INSPA. HIS WORK CONSISTENTLY FOCUSES ON EMOTION, HEART FULLNESS + BRAND SPACE,

IDENTITY AND HUMANITY, EXPERIENCE AND HOLISTIC INTEGRATION.

E N V I R O N M E N T O F B E A U T Y

TIM GIRVIN DAWN CLARK

Page 3: LUXUR Y& BEA UTY - GIRVIN › ebooks › girvin-retail-beauty › girvin-retail-beauty.pdffrom Valerie Hermann, CEO of YSL | Global, merchandising and store design teams, visualization

Enterprise Strategy | BrandQuest® Benchmarking and Guest Profiling

Story | Message Development | Naming Retail Brand Strategy

Research Analysis Merchandise Planning

Marketing and Positioning | Identity Market Review

Identity | Product Development | Planning Architectural Design

Development of Brand Imagery Interior Design

Retail graphics, Wayfinding or Visuals Fixture, Furniture & Material Design

Environmental and Merchandising Imagery Visual Merchandising

Packaging Evaluation and Concept Evolution

S E R V I C E S

TIM GIRVIN DAWN CLARK

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S E L E C T P O R T F O L I O

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S O G O

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Strategy | Story | Name | Message | Identity | Environment | Print | Packaging | Interactive

SOGO Department Store | Osaka relaunch, strategy, story development and entry programs, patterning and signing design with Callison | Architecture,

Strategy | Story | Name | Message | Identity | Environment | Print | Packaging | Interactive

Case Study | SOGO Department Store

Page 7: LUXUR Y& BEA UTY - GIRVIN › ebooks › girvin-retail-beauty › girvin-retail-beauty.pdffrom Valerie Hermann, CEO of YSL | Global, merchandising and store design teams, visualization

Case Study | SOGO Department Store

Strategy | Story | Name | Message | Identity | Environment | Print | Packaging | Interactive

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S E I B U

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Strategy | Story | Name | Message | Identity | Environment | Print | Packaging | Interactive

Case Study | Seibu Department Store

Page 10: LUXUR Y& BEA UTY - GIRVIN › ebooks › girvin-retail-beauty › girvin-retail-beauty.pdffrom Valerie Hermann, CEO of YSL | Global, merchandising and store design teams, visualization

Case Study | Seibu Department Store

Strategy | Story | Name | Message | Identity | Environment | Print | Packaging | Interactive

Seibu department store | Jakarta new launch, patterning design language, interior applications, signing programs and exterior expressions with Callison | Architecture.

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Strategy | Story | Name | Message | Identity | Environment | Print | Packaging | Interactive

Case Study | Seibu Department Store

Partnering with Callison Architecture | Retail Design, GIRVIN looked at extending the patterning language developed for one store and story concept, and applying it to another. Millennium Retailing | Jakarta, Indonesia.

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H A R R O D S W H I T E C O S M E T I C S H A L L

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Case Study | Harrods, Whitehall

Strategy | Story | Name | Message | Identity | Environment | Print | Packaging | Interactive

Harrods of London | White Cosmetics HallMerchandise Planning, Interior Architecture, Lighting,Fixture Design, Beauty Brand CoordinationDawn Clark at Callison | Architecture

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S A K S F I F T H A V E N U E

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Strategy | Story | Name | Message | Identity | Environment | Print | Packaging | Interactive

Saks Fifth Avenue

Saks Beauty Hall, Phipps Plaza in Atlanta, GeorgiaDawn Clark at Callison | Architecture

Case Study | Saks Beauty Hall

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P O U T

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Strategy | Story | Name | Message | Identity | Environment | Print | Packaging | Interactive

Pout Cosmetics, UK brand prototype concept development for entry into the US and global installations, multiple locations – Australia, Ireland, UK, USDawn Clark, Callison | Architecture

Case Study | Pout

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E T A G E R E

N O T E S

m o d u l a r t e s t e r u n i t i nc r e a m c o r i a n

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m e n u o f s e r v i c e s

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Seat t le , WA 98101206 623 4646

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V A N I T Y W / T E S T E R U N I T

N O T E S

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Cal l ison Archi tecture , Inc1420 F i f th Avenue #2400

Seat t le , WA 98101206 623 4646

Pout Ltd80 Char lo t te St ree tLondon W1A 1AQ

P O U T L E T H O L T R E N F R E W

N O T E S

Cal l ison Archi tecture , Inc1420 F i f th Avenue #2400

Seat t le , WA 98101206 623 4646

Pout Ltd80 Char lo t te St ree tLondon W1A 1AQ

P O U T L E T F R E D S E G A L

N O T E S

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g l a s s t o p w / p o u t l o g o

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C A S H / W R A P

N O T E S

Strategy | Story | Name | Message | Identity | Environment | Print | Packaging | Interactive

Case Study | Pout

Page 19: LUXUR Y& BEA UTY - GIRVIN › ebooks › girvin-retail-beauty › girvin-retail-beauty.pdffrom Valerie Hermann, CEO of YSL | Global, merchandising and store design teams, visualization

Cal l ison Archi tecture , Inc1420 F i f th Avenue #2400

Seat t le , WA 98101206 623 4646

Pout Ltd80 Char lo t te St ree tLondon W1A 1AQ

P O U T L E T H A R V E Y N I C H O L S

N O T E S

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b a s e f i n i s h e d i nc r e a m l a c q u e r

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t a p e r e d a n d c u r v e dm e t a l l e g s

Cal l ison Archi tecture , Inc1420 F i f th Avenue #2400

Seat t le , WA 98101206 623 4646

Pout Ltd80 Char lo t te St ree tLondon W1A 1AQ

S T O O L & P R O M O T I O N A L D I S P L A Y

N O T E SStrategy | Story | Name | Message | Identity | Environment | Print | Packaging | Interactive

Case Study | Pout

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T R I S H M c E V O Y

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Strategy | Story | Name | Message | Identity | Environment | Print | Packaging | Interactive

Case Study | Trish McEvoy

Trish McEvoy cosmetics original and updated.Shop concepts multiple locations are found worldwide.Dawn Clark, Callison | Architecture

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Y V E S S A I N T L A U R E N T

Page 23: LUXUR Y& BEA UTY - GIRVIN › ebooks › girvin-retail-beauty › girvin-retail-beauty.pdffrom Valerie Hermann, CEO of YSL | Global, merchandising and store design teams, visualization

WE BELIEVE IN THE YSL STORY. THE HERITAGE OF PARISIEN COUTURE.

THE FOUNDING LEADERSHIP OF YVES SAINT LAURENT AND THE NEW GENIUS OF STEFANO

PILATI. THERE IS A NEW STORY THAT IS EMERGING. WE WOULD LIKE TO TELL THIS

STORY, AND WHAT THIS MEANS TO THE HEART OF YSL.

BEGINNING WITH THE RENOVATIONS OF THE NYC 57TH STREET STORE,

WE EXAMINED THE NATURE OF THIS STORY.

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“ALIGN HIS WORK WITH THE BASTIN OF ELEGANCE.”

PER

SON

ALIT

Y

BALANCE

”DRESSING IS A WAY OF LIFE. IT BRINGS YOU JOY.”

"I AM A FIGHTER & A WINNER"

“SHE COMES FROMfff THE FRENCH IMAGINATION.” ”

fIN

TIM

AT

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Tim Girvin and Dawn Clark partnered with the leadership team at Yves Saint Laurent | NYC to explore strategic evolutions for the store design language on 57th | 5th, as well as expanding the thinking to other locations in the US.

Strategy | Story | Name | Message | Identity | Environment | Print | Packaging | Interactive

Case Study | Yves Saint Laurent

Page 25: LUXUR Y& BEA UTY - GIRVIN › ebooks › girvin-retail-beauty › girvin-retail-beauty.pdffrom Valerie Hermann, CEO of YSL | Global, merchandising and store design teams, visualization

Strategy | Story | Name | Message | Identity | Environment | Print | Packaging | Interactive

The Brand Quest® work for the team involved review and directional overviews from Valerie Hermann, CEO of YSL | Global, merchandising and store design teams, visualization and North American leadership. Strategic overviews made the leap to storytelling, merchandising.

Case Study | Yves Saint Laurent

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Strategy | Story | Name | Message | Identity | Environment | Print | Packaging | Interactive

Heritage Regained: Store by Stefano Pilati

Case Study | Yves Saint Laurent

Page 27: LUXUR Y& BEA UTY - GIRVIN › ebooks › girvin-retail-beauty › girvin-retail-beauty.pdffrom Valerie Hermann, CEO of YSL | Global, merchandising and store design teams, visualization

S H I B U Y A S E I B U

Page 28: LUXUR Y& BEA UTY - GIRVIN › ebooks › girvin-retail-beauty › girvin-retail-beauty.pdffrom Valerie Hermann, CEO of YSL | Global, merchandising and store design teams, visualization

Strategy | Story | Name | Message | Identity | Environment | Print | Packaging | Interactive

Case Study | Shibuya Seibu

Seibu Shibuya, Shoe Boutique and Accessories, TokyoDawn Clark, Callison | Architecture

Page 29: LUXUR Y& BEA UTY - GIRVIN › ebooks › girvin-retail-beauty › girvin-retail-beauty.pdffrom Valerie Hermann, CEO of YSL | Global, merchandising and store design teams, visualization

I N S P A

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Strategy | Story | Name | Message | Identity | Environment | Print | Packaging | Interactive

Case Study | InSpa

GIRVIN’s strategy focused on making everyone feel like an insider. From the easy, descriptive name to the streamlined displays and packaging, the entire retail environment is crisp. Splashes of vibrant color in a custom mural generate warmth in this comfortable venue. The casual but professional approach sets inSpa apart and makes the target audience feel welcomed and pampered, not pressured.

Page 31: LUXUR Y& BEA UTY - GIRVIN › ebooks › girvin-retail-beauty › girvin-retail-beauty.pdffrom Valerie Hermann, CEO of YSL | Global, merchandising and store design teams, visualization

L E V I E V

Page 32: LUXUR Y& BEA UTY - GIRVIN › ebooks › girvin-retail-beauty › girvin-retail-beauty.pdffrom Valerie Hermann, CEO of YSL | Global, merchandising and store design teams, visualization

Case Study | Leviev

Strategy | Story | Name | Message | Identity | Environment | Print | Packaging | Interactive

Girvin created the Leviev identity for the Bond St. shopfront launch in London, and soon: Manhattan on Madison Avenue, including site applications, packaging, merchandising, signing and amenities.

Page 33: LUXUR Y& BEA UTY - GIRVIN › ebooks › girvin-retail-beauty › girvin-retail-beauty.pdffrom Valerie Hermann, CEO of YSL | Global, merchandising and store design teams, visualization

K E R Z N E R

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Case Study | Kerzner

Strategy | Story | Name | Message | Identity | Environment | Print | Packaging | Interactive

Kerzner, the global luxury resort group, expands the visioning of their property, Atlantis, for The Cove - a newly positioned offering in their folio of property types. Our role was to deepen the story, consider the expansion of the telling in new formats of print media and presentation, as well as to create a new site to celebrate the new excitement of the property.

Page 35: LUXUR Y& BEA UTY - GIRVIN › ebooks › girvin-retail-beauty › girvin-retail-beauty.pdffrom Valerie Hermann, CEO of YSL | Global, merchandising and store design teams, visualization

A L P H A B E T S

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Strategy | Story | Name | Message | Identity | Environment | Print | Packaging | Interactive

Case Study | Custom Fonts

The link between idea and content begins with the alphabet; the opening perception of content is alphabetical, followed by color and imagery, by deepening ways in which people explore a story. Creating customized fonts to layer especially managed messages has been a way that GIRVIN has created integration to enliven meaning in experience, retail, wayfinding and architecture.

Projetto Italiano

48 Hours

Nordstrom

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Strategy | Story | Name | Message | Identity | Environment | Print | Packaging | Interactive

Case Study | Custom Fonts

Vignelli

Bardessono

1201 Third Ave.

Page 38: LUXUR Y& BEA UTY - GIRVIN › ebooks › girvin-retail-beauty › girvin-retail-beauty.pdffrom Valerie Hermann, CEO of YSL | Global, merchandising and store design teams, visualization

O U R B I O S

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About Us | Bios

Strategy | Story | Name | Message | Identity | Environment | Print | Packaging | Interactive

PROFESSIONAL AFFILIATIONS

• Member/AmericanInstituteofGraphicArts

• AssociateMember/AmericanInstituteofArchitects

• Affiliate/IndustrialDesignSocietyofAmerica

• Member/DesignManagementInstitute

• Member/JapaneseGraphicDesignAssociation

• Member/AmericanAssociationfortheAdvancementofScience

• Member/JapanTypographyAssociation

• BoardMember/SeattleLandmarkAssociation/

Paramount Theater

• AmericanCenterforDesign

• PackageDesignCouncil

Environmental Graphic Designers (SEGD)

DESIGN AWARDS

GIRVIN, Inc. has received nearly 350 awards in both East and

West Coast design and international competitions. The firm’s work

has been published in Adweek, Brandweek, Communications Arts,

Graphis, Identity, VM&SD, Creativity, Graphic Design USA, HOW

Magazine, I.D. Magazine, Step by Step, as well as the Japanese

publications Designer’s Workshop, Hokkaido Graphic Design, Idea,

Nikkei Design, Portfolio, Sendenkaigi Typographics – Next Wave

andWho’sWho/Sapporo,andtheGermanpublicationNovum

Gebrausgraphik. Tim Girvin has spoken to business advertising and

design organizations in Chicago, Dallas, Frankfurt, Kansas City,

London, Los Angeles, Moscow, New York, Palo Alto, Sacramento,

San Francisco, Sapporo, Tallinn, Tokyo and Tulsa.

EDUCATION

• BachelorofArtsdegreefromTheEvergreen

State College, Olympia, Washington

ADDITIONAL STUDIES

• NewCollege,Sarasota,Florida

• CooperUnionCollegeofArtsandSciences,NewYorkCity,

New York Imperial College, London, Great Britain

GRANTS

• GrantrecipientforInternationalStudies,National

Endowment for the Arts, Washington D.C.

• ScholarintheHumanities,WashingtonState

Commission for the Humanities

TIM GIRVIN | Girvin, Inc.

Tim Girvin is Principal of GIRVIN | Creative Intelligence, based in Seattle and New York City, with an affiliate office in Tokyo. In this capacity, he has been responsible for

creating strategically based communications and design programs for clients throughout the United States, South America, Asia and Europe. Tim has led brand development

programs for the most powerful, American founded brands on the planet including P&G, J&J, Coca Cola, IBM, Apple, Microsoft and Nordstrom. Internationally, he’s partnered

with Nestle, Sara Lee, Shiseido and Suntory; he’s a brand design partner® for Dentsu, the largest agency in the world, as well as Dai Nippon, both based in Tokyo. Girvin, as

well, has lead a variety of retail, hospitality, resort, spa and wellness branding programs for international clients, such as YSL, Millennium Retailing, Starwood, Wynn, Kerzner,

Wyndham International and MGM Mirage. He has worked extensively in the entertainment industry, with clients like Disney, Bruckheimer, Paramount Studios, Warner Brothers,

Rede Globo, TV Asahi. Girvin originated BrandQuest®, a proprietary cultural and brand development tool for workshoping new products, visualizations, naming solutions and

brand strategies. This tool, along with the Incubation module, forms the basis of Girvin strategy and tactical outcomes.

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Strategy | Story | Name | Message | Identity | Environment | Print | Packaging | Interactive

DAWN CLARK | Dawn A. Clark Architect, Leed APArchitect and designer with deep experience and knowledge of global brands, retail strategy and

design. International design and architectural projects focus since 1997, along with writing, research,

andspeakingfordesignandindustryleadingpublicationsandeventssuchasFIT/WhartonSchool,

Fashion Group International, Intercontinental Group of Department Stores, EuroShop and the

International Retail Design Conference.

In all works I’m seeking the creation of powerful and memorable experiences that inspire the human

spirit. Working to enhance the layered and rich fabric of communities around the world, and here

at home in Seattle. Inspired through understanding the history of the land and people -- and their

aspirations and future.

EDUCATION

• BachelorofEnvironmentalDesign-Architecture,1984

University of Colorado, Boulder

• AdditionalarchitectureeducationatUniversityofCalifornia,

Berkeley and University of Oregon

PROFESSIONALLICENSING/AFFILIATIONS

• RegisteredArchitect,StateofWashington,1991

• LEED® Accredited Professional, 2007

• AIA,SeattleChapter

• RDI,SeattleChapter

• VMSDAdvisoryBoard

About Us | Bios

PROJECTS

• Dalian Waterfront

China waterfront pier redevelopment

• Yanlord Plaza

Mixed use development, Chengdu China

• Kaitak

Airport re-development, Hong Kong

• Blume Mixed-use Development

Seattle, Washington

• Metro Tract

Downtown Seattle Masterplan

Harvey Nichols

Harrods

NIKE

Nordstrom

Saks Fifth Avenue

Seibu

SOGO

Suwon Gateway Plaza

Central Department Store

Classiques

Cutter and Buck

D. Porthault

GAP

GS Stores

Halogen

Haichang/Vivo

IKEA MEGA

Liz Claiborne Home

Marks and Spencer

Oil & Vinegar

Polo Ralph Lauren

Pout Cosmetics

Skechers

BRANDS