Lupin Pharma
Transcript of Lupin Pharma
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A STUDY
ON
´Distribution Mapping, Dealer
Satisfaction & comparison of
Lupin Diabetes Productsµ
PRESENTED BY
ABHISHEK VARMA
ROLL.NO.9212400151
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I NTRODUCT ION
This project deals with Distribution Mapping,
Dealer Satisfaction & comparison of Lupin
Diabetes Product. It was my fortune to do
this dissertation.
In the first phase of the research project,
there is a introduction of pharmaceutical
industry, company profile Lupin and products
of Lupin are given. The main objective of the
research to do the survey to check the sale &
dealer satisfaction
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OBJECT IV ES
1. To get a sense of how well Lupin diabetes
care is serving its customers.
2. To find the factors that dealer keeps in mind
while purchasing the particular brand.
3. To analyze the performance of Lupin
products at medical shops of Kanpur region.
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RESEARCH METHODOLOGY
PR I MARY DATA:
Direct collection of data from the source
of information, technology including
personal interview, telephonic interviews
with the help of Questionnaire.
SECONDARY DATA:
Text books, Internet sites, Newspaper
articles, Broachers.
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F I NDI NGS1. From the above study it is clear that 76% respondents
communicate with the company through Marketing
Representatives, 14% through Phone and remaining
10% through E-mail. None of the respondents is usingpost to communicate with the company.
2. From the above study it is clear that Lupin has good
name and fame in the market.3. 58% respondents favored that the performance of
Lupin in their shop is very good, 27% says good and
remaining 15% says that the performance of Lupin is
average in their shop.
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CONLUSIONS
1. The success of the company lies in strict quality
control, manufacturing facilities, Cost
Competitiveness, Well Developed Industry with
Strong Manufacturing Base, Access to pool of highly trained scientists, both in India and abroad,
Strong marketing and distribution network.
2. From the study it is clear that Lupin is one of theleading companies in pharmaceutical industry. It is
also revealed from the study that 99% respondents
deal in both salts and Lupin is leading company in
both these salts.
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RECOMMENDAT IONS
1. The company should provide gifts, incentives and
tours at free of cost to retailers and dealers to
promote the sale of Lupin.
2. The company should determine the pricing strategy of
other company and fix the price of their product by
keeping price of other company in their mind
3. To maintain relationship with customers for long time
company should provide credit facility to customers.
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