Lunsjseminar vår 2015 slide share
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Transcript of Lunsjseminar vår 2015 slide share
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Helhetlig kommunikasjon Spesialiserte virkemidler
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TRADISJONELL KOMMUNIKASJON
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DET NYE MEDIELANDSKAPET
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TripAdvisor hadde over 260 millioner unike besøkende månedlig i 2014. Inneholder mer enn 150 millioner anmeldelser og opererer i 34 land.
FOLK DELER, OG OPPSØKER ANDRES DELING!
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DIN KUNDE I 2015
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INGEN VÅKNER OPP OG SIER...
I DAG VIL JEG SE EN ANNONSE!
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DU FINNER IKKE LENGER KUNDENE DE FINNER
DEG
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MINDRE PUSH – MER PULL!GODT INNHOLD, GOD SPREDNING
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DU FINNER IKKE KUNDEN. DE FINNER DEG
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SKRIV SÅNN AT GOOGLE – OG KUNDENE FINNER DEG
BLI BEST I GOOGLE-KLASSEN
VÆR RELEVANT
SKAP ENGASJEMENT
VÆR BRUKERVENNLIG
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SKAPE SØKBART INNHOLD
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HVA SKAL BLOGGEN INNEHOLDEHVA SPØR KUNDENE DINE OM?
GI DEM SVARET PÅ DET DE LURER PÅ.GOOGLE AUTOFILL
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REKLAMEFILM
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FORDELER
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60% MOBILTRAFIKK – VIDEO
1 MILLIARD BRUKERE
FOR HVERT SEKUND LASTES DET OPP 5 TIMER VIDEO
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• 76 % Oppdager nye videoer på Facebook• Video-innlegg økt med 75% på et år• 3,5 ganger så mange video-innlegg i
nyhetsfeed det siste året• Algoritmene favoriserer video
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DET VISUELLE INNHOLD VERDIENGASJEMENT
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Helhetlig kommunikasjon Spesialiserte virkemidler