LUnione Europea nelletà dellEuro Giorgio Clarotti Medi/SME - 6/10 © Gi June 2010 - 1 LUnione...

June 2010 - 1

L’Unione Europea nell’età dell’Euro Giorgio Clarotti

Medi/SME - 6/10 © Gi

L’Unione Europea nell’età dell’EuroL’Unione Europea nell’età dell’Euro

IL FUTURO DELLE RETI EUROPEE A SOSTEGNO DELLE IL FUTURO DELLE RETI EUROPEE A SOSTEGNO DELLE PMI E DELLE TIPICITA LOCALIPMI E DELLE TIPICITA LOCALI

Qualità e GlobalizzazioneQualità e Globalizzazione

June 2010 - 2



1. SME PUBLIC RESEARCH PROGRAMMES1. SME PUBLIC RESEARCH PROGRAMMES1.1 ANALYSIS : WHY WORRY ?1.2 ROLE OF PUBLIC RESEARCH PROGRAMMES1.3 SMEs IN FP7 and BEYOND

2. INNOVATION IN AN AGEING EU2. INNOVATION IN AN AGEING EU2.1 A POSSIBLE SUSTAINABLE MODEL2.2 INVEST IN PEOPLE2.3 EXPLOIT DEMOGRAPHIC TRENDS2.4 INNOVATE IN COLLECTIVE GOODS

June 2010 - 3



1.1. SME PUBLIC RESEARCH SME PUBLIC RESEARCH PROGRAMMESPROGRAMMES

1.1 ANALYSIS : WHY WORRY ?

June 2010 - 4



SMEs are much more important in EUSMEs are much more important in EU

EU (<250) US (< 500) Jap (<300) Chi (<500)

Enterprises 99.8% 96.0% 99.5% 95.0%Manufacturing Enterprises 94% 92% 93% 90%

Employment 68% 58% 67% 55%Employment Share 87-00 +9% +11% -3% n.a.

GDP 61% 47% 53% 40%Total Exports 40% <20% <15% < 10%

High-Tech Exports 8% 18% 8% n.a.Innovations 25-30% 35% 4% n.a.

THE SME CONTRIBUTION IN MAIN WORLD ECONOMIESTHE SME CONTRIBUTION IN MAIN WORLD ECONOMIES

Sources : OECD SME Outlook (2000), OECD/Eurostat SME database (2002), EU enterprise report (2002), Community Innovation Survey (2002)

June 2010 - 5



Figure 2.3.11 Share of BERD performed by SMEs (%), 2002 (1)

7.0

13.1

14.1

14.1

15.0

16.4

17.8

22.4

24.4

24.7

27.6

30.0

30.2

38.0

41.1

41.7

43.9

49.2

49.6

65.5

72.2

79.0

85.9

91.7

0 10 20 30 40 50 60 70 80 90 100

Japan (5)

Sweden (4)

France

US

Germany (3)

UK

Austria

EU-25 (2)

Hungary

Finland

Netherlands

Portugal

Czech Republic

Poland

Spain

Slovakia

Denmark

Ireland

Greece

Italy

Cyprus

Estonia

Latvia

Malta

SMEs are much more important in EUSMEs are much more important in EU

SMEs do most of EU RTD.

RTD in France as much by big business as in the US !

June 2010 - 6



SMEs are much more important in EUSMEs are much more important in EUFigure 2.3.13 Publicly funded R&D executed by SMEs in the business sector as % of total BERD, 2002 (1)

0.7

0.9

1.0

1.0

1.2

1.6

1.7

1.7

1.8

2.0

4.3

5.6

5.6

6.4

7.3

8.3

12.6

14.3

0 2 4 6 8 10 12 14 16

UK

France

Sweden

Germany (3)

US

Austria

Portugal

Finland

EU-25 (2)

Denmark

Cyprus

Hungary

Spain

Czech Republic

Italy

Estonia

Slovakia

Poland

Public research programmes support most EU SMEs.

US Public programmes support SMEs more than 3 / 4 major EU countries !

June 2010 - 7



SMEs are much more important in EUSMEs are much more important in EUFigure 2.3.14 High-Tech venture capital by stage per 1000 GDP, 2003

0,0 0,1 0,2 0,3 0,4 0,5 0,6 0,7 0,8 0,9 1,0 1,1 1,2

Czech Republic

Portugal

Spain

Slovakia

Poland

Germany

Austria

Netherlands

Hungary

Italy

Belgium

EU-25 (1)

France

Ireland

UK

Denmark

Finland

Sweden

US

Seed/Start-up/Early stage Expansion

Private equity does not support most EU SMEs.

Innovating EU countries support early investment but not expansion : is small really so beautiful ?

June 2010 - 8



MOTOR OF EUROPE’S CHANGING ECONOMYMOTOR OF EUROPE’S CHANGING ECONOMYMOTOR OF EUROPE’S CHANGING ECONOMYMOTOR OF EUROPE’S CHANGING ECONOMY

BY GENERATINGBY GENERATINGNEW PRODUCTSNEW PRODUCTS

& TECHNOLOGIES& TECHNOLOGIES

High tech SMEsHigh tech SMEs create two-times create two-times more innovationsmore innovations

per employee per employee than largethan largecompaniescompanies

BY GENERATINGBY GENERATINGNEW PRODUCTSNEW PRODUCTS

& TECHNOLOGIES& TECHNOLOGIES

High tech SMEsHigh tech SMEs create two-times create two-times more innovationsmore innovations

per employee per employee than largethan largecompaniescompanies

EU SMEs - THEIR IMPORTANCEEU SMEs - THEIR IMPORTANCE

BY SUPPORTING THEBY SUPPORTING THECOMPETITIVENESSCOMPETITIVENESS

OF LARGEOF LARGECOMPANIESCOMPANIES

50% of SMEs are50% of SMEs aresubcontractorssubcontractors

BY SUPPORTING THEBY SUPPORTING THECOMPETITIVENESSCOMPETITIVENESS

OF LARGEOF LARGECOMPANIESCOMPANIES

50% of SMEs are50% of SMEs aresubcontractorssubcontractors

BY CREATINGBY CREATINGEMPLOYMENTEMPLOYMENT

SMEs and especiallySMEs and especiallymicro-firms are themicro-firms are themain source of newmain source of new

jobsjobs

BY CREATINGBY CREATINGEMPLOYMENTEMPLOYMENT

SMEs and especiallySMEs and especiallymicro-firms are themicro-firms are themain source of newmain source of new

jobsjobs

June 2010 - 9



- Completion of Economic& Monetary Union

- Globalisationof Economy

- Completion of Economic& Monetary Union

- Globalisationof Economy

SMEs NEED TO: Internationalise strategy

Modernise their productionsystems and products

Widen their networks of knowledge suppliers

SMEs NEED TO: Internationalise strategy

Modernise their productionsystems and products

Widen their networks of knowledge suppliers

Widening of theKnowledge base required

for core business

Widening of theKnowledge base required

for core business

Increasingtechnological content of

products and services

Increasingtechnological content of

products and services

EU RTD Programmes allow SMEs to simultaneously:- improve their technological base- develop new transnational partnerships- widen their knowledge base

EU RTD PROGRAMMES: An OPPORTUNITY for SMEsEU RTD PROGRAMMES: An OPPORTUNITY for SMEs

June 2010 - 10



SMEs : RESEARCH NEEDS & CAPABILITIESSMEs : RESEARCH NEEDS & CAPABILITIES1. TECHNOLOGY DEVELOPERS (~3-5%) Well established R&D capabilitiesWell established R&D capabilities

Mostly active in EU collaborative RTDMostly active in EU collaborative RTD

May need support to participate effectively in international R&D co-operationMay need support to participate effectively in international R&D co-operation

2. LEADING TECHNOLOGY USERS (~10-15%) Have R&D needs but limited or no R&D capabilityHave R&D needs but limited or no R&D capability

research is mainly carried out by third parties on their behalfresearch is mainly carried out by third parties on their behalf

Although many can find adequate solutions at national/regional levels…Although many can find adequate solutions at national/regional levels…

……an increasing number is involved in EU RTD activities through CRAFT an increasing number is involved in EU RTD activities through CRAFT projectsprojects

3. TECHNOLOGY USERS - FOLLOWERS (~80%) Absorption of new technologies through the purchase of equipment, etc.Absorption of new technologies through the purchase of equipment, etc.

Generally no need or interest in RTD projectsGenerally no need or interest in RTD projects

Basis : 2 Million manufacturing SMEs in EU-15 - 1999

June 2010 - 11




1.2 ROLE OF PUBLIC RESEARCH PROGRAMMES

June 2010 - 12



To Promote RTDTo Promote RTDby by SMEsSMEs and and for for SMEsSMEs

To Promote RTDTo Promote RTDby by SMEsSMEs and and for for SMEsSMEs

DevelopDevelopTechnologiesTechnologies

Adapted to theAdapted to theNeeds of SMEsNeeds of SMEs

(especially (especially traditional sectors)traditional sectors)


Adapted to theAdapted to theNeeds of SMEsNeeds of SMEs

(especially (especially traditional sectors)traditional sectors)

IncreaseIncreaseCapability ofCapability of

SMEs toSMEs to Absorb andAbsorb and


IncreaseIncreaseCapability ofCapability of

SMEs toSMEs to Absorb andAbsorb and


Foster Foster EuropeanEuropean

NetworkingNetworking between SMEsbetween SMEs

and Othersand Others

Foster Foster EuropeanEuropean

NetworkingNetworking between SMEsbetween SMEs

and Othersand Others

Improve SMEImprove SMEParticipation Participation In Research In Research Projects asProjects asLeading orLeading or

Major PartnersMajor Partners

Improve SMEImprove SMEParticipation Participation In Research In Research Projects asProjects asLeading orLeading or

Major PartnersMajor Partners

MEASURES for SMEsMEASURES for SMEsin EU RESEARCH PROGRAMMESin EU RESEARCH PROGRAMMES

THE OBJECTIVESTHE OBJECTIVES

June 2010 - 13



Economic and Economic and Technological Technological

IntelligenceIntelligence(FP5 + FP6)(FP5 + FP6)

Final proposal, one of the following categories:Final proposal, one of the following categories:

Cooperative Cooperative ResearchResearch(CRAFT)(CRAFT)

Collective Collective ResearchResearch

IntegratedIntegrated Project Project

Direct proposal Direct proposal submissionsubmission

Submission of a proposalSubmission of a proposal

OtherOtherInstrumentsInstruments

SMESME

Network of SME Network of SME National Contact National Contact

PointsPoints

InformationInformation& assistance& assistance

Network of Network of ExcellenceExcellence

SME SPECIFIC MEASURESSME SPECIFIC MEASURES

SupportKnowledge Analysis

EExploratory xploratory AwardsAwards

(FP3 to FP5)(FP3 to FP5)

Help find partners

June 2010 - 14




1.3 SMEs in FP7 and BEYOND

June 2010 - 15



SMEs in FP7 : Main initiatives - 1SMEs in FP7 : Main initiatives - 1

Optimized participation of SMEs

Dedicated scheme with special emphasis

on SMEs

Budget increase for the SME specific

measures

"Cooperation" "People" "Capacities"

Research performing SMEs

Research performing SMEs

SMEs outsourcing research

Thematic areasIndustry-acedemia

pathwaysBottom-up approach

Complementary pillars of SME support in FP7

June 2010 - 16



“Cooperation” Identification of areas of particular interest to SMEs in the

individual work programmes

Dedicated SME strategy under each Theme

Simplified financial and administrative procedures

(e.g. 75% funding rate for SMEs, no bank guarantees)

Greater flexibility in choosing the appropriate project type


June 2010 - 17



3 different types of projects (Large projects, Smaller ones + "projects targeted to special groups such as SMEs“)

Stimulate the participation of SMEs

Research-intensive SMEs should play a leading role in such projects

Requested EC contribution to participating SMEs must in all cases be substantial

Collaborative projects targeted to SMEs


June 2010 - 18



“People”Industry-academia partnerships and pathways support cooperation between academia and industry encourage SME participation through

Staff secondments between academia and industry

Temporary hosting of experienced researchers from outside


June 2010 - 19



“Capacities”- Research for the benefit of SMEsStrengthen the innovation capacities of SMEs to develop new products and markets by outsourcing of research:

Increase their research effort

Acquire technological know-how

Extend their networks

Improve the exploitation of research results


June 2010 - 20



Research for the benefit of SMEsResearch for the benefit of SMEsStructure & content of the work programme Structure & content of the work programme

1. Supporting SMEs outsourcing research activities- Research for SMEs- Research for SME associations

2. Developing and coordinating support to SMEs at national level

- Eurostars Article 169 Initiative- ERA-NET - Support to national and/or regional “exploratory awards”- NCP-network

3. Support measures- Coordination and Support Actions- Studies

1336 Mio€/7yrs

Total 400 Mio€/6yrs

Access ~4750 Mio€ (15%)

June 2010 - 21



EUROSTARS: ARTICLE 169 INITIATIVE EUREKA initiative with a joint programme, based on

national schemes. Supporting trans-national, multi-partner R&D projects

initiated and led by at least two R&D-performing SMEs (bottom-up approach).

Complements other SME-targeted actions at national and EU-level.

Up to twenty-two Eureka countries have agreed to participate in the joint programme.

300 M€ from participating countries + 100 M€ from EC

2. Coordinating national support for SMEs - 1

June 2010 - 22



ERA-NET Continuation of FP6 ERA-NET projects: ERA-SME & CORNET Increase integration, coverage and number/budget of common calls.

Support to national and/or regional “exploratory awards” Establish durable schemes and services to increase the number of

awards provided by the national and/or regional schemes. A first preparatory Coordination and Support Action dedicated to the

development of implementation modalities.

Network of SME National Contact Points (NCPs) Identifying and sharing good practices, developing common tools. Supporting less experienced NCPs rapidly acquire the know-how

accumulated in other countries.

2. Coordinating national support for SMEs - 2

June 2010 - 23



SMEs FP7 : More informationSMEs FP7 : More informationResearch for the benefit of SMEs:http://cordis.europa.eu/fp7/capacities/research-sme_en.html

CORDIS/SME TechWeb:

http://ec.europa.eu/research/sme-techweb/index_en.cfm

National Contact Points

http://cordis.europa.eu/fp7/get-support_en.html

June 2010 - 24



2. INNOVATION IN AN AGEING & 2. INNOVATION IN AN AGEING & RISK AVERSE EUROPEAN UNIONRISK AVERSE EUROPEAN UNION

2.1 POSSIBLE SUSTAINABLE MODELS 2.1 POSSIBLE SUSTAINABLE MODELS

June 2010 - 25



SOCIAL Inclusion- Cohesion

Sustainability

EMPLOYMENTFull employment

Quality and productivity of work

Knowledge based economyResearch, Innovation, Education, LLL

Sustainable DevelopmentEnergy, Transport & Environment

ECONOMICGrowth - Competitiveness - Dynamism – Innovation - Single Market

A FOCUS ON GROWTH & INNOVATION (2005)

EUROPEAN LISBON STRATEGYEUROPEAN LISBON STRATEGY

June 2010 - 26



EU VALUES AND HABITS : EU VALUES AND HABITS : CONSTRAINT AND OPPORTUNITY CONSTRAINT AND OPPORTUNITY

Geographical constraints have shaped economies

China was the first knowledge economy, but it closed up in 1500

Europe was the first open knowledge economy : print, commerce (and war ? and religion?) – Change is positive.

US took advantage of space and opportunity, tolerance… Japan had little space, little skills, little energy, little materials

Micro-Electronics require little space, energy, sand & skills

Europe can build on its values : tolerance (diversity), talent and technology (Michel Rocard – 2006)

+ Stable employment, quest for quality (sustainable), ageing

June 2010 - 27



SOCIAL REALITIES – 1.1SOCIAL REALITIES – 1.1

June 2010 - 28



EMPLOYMENT IN EUROPE (2003)


June 2010 - 29




June 2010 - 30




June 2010 - 31



AN AGE OF LONGEVITY

0

2

4

6

8

10

12

14

16

PT ES IT MT FR AT FI LU DE EL SI PL SE UK BE IE HU LT EE NL CZ SK DK LV

nu

mb

er o

f ye

ars

gain

ed

men

women

Source: Eurostat NewCronos. 1960 data for Cyprus not available, and for Germany excluding ex-GDR.

Gains in life expectancy between 1960 and 2002, EU-25


June 2010 - 32



STRONG DECLINE IN FERTILITY RATES

0

0,5

1

1,5

2

2,5

3

3,5

4

EU

25

EU

15 BE

DK

DE

GR

ES

FR IE IT LU NL

AT PT FI

SE

UK

CY

CZ EE

HU LT LV MT

PL SI

SK

Change 1960-2003

2003

Total fertility rate, 2003 and change between 1960* and 2003

Source: Eurostat; * Except Estonia and Latvia 1970

1960

2003

Level needed for the replacement of generations


June 2010 - 33



TOTAL POPULATION GROWTH RATE 2002TOTAL POPULATION GROWTH RATE 2002Relative contribution of natural increase and net migrationRelative contribution of natural increase and net migration

Source: Eurostat- Statistics in focus – Theme 3 -25/2002

-10 -5 0 5 10 15

LVCZ

BGEELT

ROHU

PLSKSI

DITFI

ATUKELBE

EU-15DK

EEAEurozone

SWMTFRNL

ISESPTNOCHCYLULIIR

PER 1000 POPULATION

NATURAL INCREASE

NET MIGRATION

Will not change for 20 years

Major changes 2004-2006

June 2010 - 34



Total Population

Year at which total population and w orking population, is expected to stop growing/start declining

2000

2005

2010

2015

2020

2025

2030

2035

2040

2045

2050IE, MT, CY, LU, SE, TR SE, LU

FR

UK

CY

MTTR

BENL IESI

DK

EU15FIAT

EU25

PT

GR

ES

DE

IT

LV, BG, RO,EE, LT, CZ, SK, PL

HU

IT, DE, LV, BG, RO

CZ

FI, EL, ES, SKEU15, EU25, SI, NL, BE, UK, FR, PL

LT, EE

HU

DK, PT

AT

Source: Eurostat 2004 Demogr . Projection (Baseline scenario); For Croatia (HR) and Turkey (TR): UN WPP (2002 Rev.)

Working agepopulation

Total Population

Year at which (working) population is expected to stop growing/start declining

2000

2005

2010

2015

2020

2025

2030

2035

2040

2045

2050IE, MT, CY, LU, SE, TR SE, LU

FR

UK

CY

MTTR

BENL IESI

DK

EU15FIAT

EU25

PT

GR

ES

DE

IT

LV, BG, RO,EE, LT, CZ, SK, PL

HU

IT, DE, LV, BG, RO, HU

CZ

FI, EL, ES, SKEU15, EU25, SI, NL, BE, UK, FR, PL

LT, EE

DK, PT

AT

Source: Eurostat 2004 Demogr . Projection (Baseline scenario); For Croatia (HR) and Turkey (TR): UN WPP (2002 Rev.)

Working agepopulation

June 2010 - 35



EMPLOYED EUROPEANS EMPLOYED EUROPEANS (if 70% target in 2010)(if 70% target in 2010)

Source: Eurostat, Commission services calculation, based on Eurostat Populations projections.


June 2010 - 36



ADDRESS DEMOGRAPHY & GLOBALISATIONADDRESS DEMOGRAPHY & GLOBALISATION Main source of income are pensions :

around 12% of GDP for old age and survivors in 2001 *

The elderly are the main users of health and long-term care: around 7.5% of GDP (for the entire population) *

Share of total consumption of the elderly could be slightly higher than their share in the population around 16.5% *

*Data for EU15 – based on Eurostat, ESSPROS and demographic statistics 2004

Economic Policy Committee of the EU : foresees increase of public spending on pensions, health and long-term care :

in % GDP 2000 2050 Increase ’00 ‘50

Pensions 10.4% 13.3% + 2.9%

Health & long-term care

6.6% 8.8 to 9.5% + 2.2 to 2.7 %


June 2010 - 37



A EUROPE SCARED OF RISK Europe was the 1st progressive continent

– Renaissance & Enlightenment : change brings progress– Progress makes most people better– Challenge established values (King, Church, Power…)– Science and Reason triumph over doctrine

Science does not equal progress anymore (not in US or Japan)– Nazism and Communism claimed to be science based– Seveso, Tchernobyl, Mad Cow, Contaminated blood… affected EU

citizen’s faith in science and technological progress

Business establishment does not promote risk (not in US)– Banks do not understand immaterial investment– Hard to find Venture Capital– Businessmen must succeed moderately

SOCIAL REALITIES - 3SOCIAL REALITIES - 3

Innovating is risky. Not innovating is

riskier !!

June 2010 - 38




2.2 INVEST IN PEOPLE2.2 INVEST IN PEOPLE

June 2010 - 39



BUILD ON STABLE EMPLOYMENT & HIGH EDUCATIONBUILD ON STABLE EMPLOYMENT & HIGH EDUCATION

Invest in People (the least mobile factor)

Invest in services to people– Employment is based on services to people,

Knowledge intensive business services : leisure, ageing, health… (P.Laredo – 2007)

Develop high quality manufacturing sector (structural investment, less mobile)

INVEST IN PEOPLE -1INVEST IN PEOPLE -1

June 2010 - 40



Consumer Goods

Designer Shoes

Designer Clothes

UE

J

USA

White GoodsUE

J

USA

Cars

Digital Photo Cameras

Computers

Mobile Phones

Digital Video Cameras

Traditional Products

5.000

“EURO/Kg” “EURO/Kg”

500

50

5.000

500

50

5 5

Medium-High Technology Products

Investment Goods(Machinery and System)

Investment Goods(Components)

GO FOR HIGH ADDED VALUE SEGMENTSINVEST IN PEOPLE - 2INVEST IN PEOPLE - 2

© F. Jovane -CNR

“ The BRIC ” attack

June 2010 - 41



“Attack the BRIC ”

INVEST IN PEOPLE - 3INVEST IN PEOPLE - 3PYRAMID POWER

Solvable (high-end) consumers in Western world Increasingly saturated, sustainability of the model ?

Solvable consumers in emerging economies More dynamic, open to change Same model, same products & services

Poor consumers in emerging economies Different model, products & services Small margin on very large volume (Unilever soaps), franchise (Philips scanners)…

Scojo vision : 3$ glasses to 10 M Indians

3$ glasses (0.9$ production, 1$ to

distributor, 1$ to seller) to 10 M Indians using inter-

net kiosks, Unilever & tobacco networks (FT 1-07)

June 2010 - 42



IMPRESE

CICLO DI VITA DEIPRODOTTI/PROCESSI

PRODOTTO

..........

Hw & Sw strutture

Hw&Sw strutture

funzioni..............................

PR

OD

UZ

ION

E S

OS

TE

NIB

ILE

PR

OD

UZ

ION

E S

OS

TE

NIB

ILE

SETTORI INDUSTRIALIIndustria tradizionale Produzione di massa Produzione specializzata Alta tecnologia

COSTO

Competeresul COSTO

VALORE AGGIUNTO

Competeresul VALORE AGGIUNTO derivante dalla ricerca

Cheap labour,Automation

Alte prestazioniCustomizzazione

Nuove risorse umane per le imprese

Ciclo di Vitadel Processo

PROGETTAZIONEPROGETTAZIONE

PRODUZIONEPRODUZIONE

DISTRIBUZIONEDISTRIBUZIONE

USO &USO &MANUTENZIONEMANUTENZIONE

DISMISSIONE &DISMISSIONE &RICICLAGGIO RICICLAGGIO

PROCESSIPROCESSI

PR

OC

ES

SO

DI

PR

OC

ES

SO

DI

PR

OG

ET

TA

ZIO

NE

PR

OG

ET

TA

ZIO

NE

PR

OC

ES

SO

DI

PR

OC

ES

SO

DI

IMP

LE

ME

NT

AZ

ION

EIM

PL

EM

EN

TA

ZIO

NE

PR

OC

ES

SO

DI

PR

OC

ES

SO

DI

US

OU

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PR

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ES

SO

DI

PR

OC

ES

SO

DI

RIC

ON

FIG

UR

AZ

ION

ER

ICO

NF

IGU

RA

ZIO

NEC

ICL

O D

I VIT

A D

EL

PR

OD

OT

TO

CIC

LO

DI V

ITA

DE

L P

RO

DO

TT

ORSTRST

RS

TR

ST

Ciclo di VitaCiclo di Vitadel Prodottodel Prodotto

PRODUZIONE

Visione-previsione-strategiadella MUTAZIONE INDUSTRIALE,con il supporto dell’EPP Lab ITIA

Competere: dal costo al valore aggiunto: Competere: dal costo al valore aggiunto: ManuManufuturefuture

© F. Jovane -CNR


Medi/SME - 6/10 © GiJune 2010 - 43

Mutazione Industriale research based

Mini fabbrica pilotaPRODUZIONEA VALORE AGGIUNTOCNR-ITIA

IMPRESA (Piacenza)DEL NUOVO made in ItalyScarpa per la salute

IMPRESA (Montebelluna)DEL NUOVO made in ItalyCalzatura personalizzata

Introduzione di tecnologieper alte prestazioni

impattosociale

impattoeconomico

nuovo impatto tecnologicodei Sistemi di Produzionesul Valore Aggiunto

IMPRESE DEL made in ItalyProduzione Calzature

IMPRESE PRODUZIONE SPECIALIZZATAProduzione Beni Strumentali

Valore Aggiunto50% componentistica High Tech

VA: Innovazione rapida di prodotto (può realizzare 100 prodotti NUOVI al giorno, disegnati da 100 stilisti

diversi)

© F. Jovane -CNR

Competere: dal costo al valore aggiunto: Competere: dal costo al valore aggiunto: ManuManufuturefuture

June 2010 - 44



THE QUEST FOR QUALITY(Metzler scales, Austria 1990-1995)

A co-ordinated attack from south-east economy :

40% cut price competition with varying quality.

Support from the EU Knowledge infrastructure (education, re-search, innovation): Fractal factory concept (one man, one machine)

A modified industrial strategy : Invest in research, vocational training and social dialogue

Reduce product range

Reap sustainable rewards : Turnover doubled in the next 5 years

Stock replaced by a first in, first out approach

Increased job satisfaction and turnout, reduced conflicts

Remark : An industrial model cannot be licensed or pirated

INVEST IN PEOPLE - 6INVEST IN PEOPLE - 6

June 2010 - 45



VOCATIONAL TRAINING in DISTRICTS(Automobile suppliers, US & Piedmont ‘95-’00)

DISTRICT DETROIT PIEDMONT

Model Centralised model Distributed engineering

Purchasing- 6 monthly procurement- bids to the 4th decimal

-Long term relationship-Flexible pricing-No exclusivity

IPRLeasing of proprietary

machinesDesign

Workforce- Mobile (µ = 6 month)- Illiterate (30% "can't read")

- Stable (µ = 15+ years)- Educated

Equipment Mandelli NCC machine Mandelli NCC machine

Vocational training

Unions Torino Polytechnic

Knowledge absorption

Little Knowledge Production

INVEST IN PEOPLE - 7INVEST IN PEOPLE - 7

June 2010 - 46




2.3 EXPLOIT DEMOGRAPHIC TRENDS2.3 EXPLOIT DEMOGRAPHIC TRENDS

June 2010 - 47



BUILD ON DEMOGRAPHIC TRANSITIONBUILD ON DEMOGRAPHIC TRANSITION

EXPLOIT DEMOGRAPHIC TRENDSEXPLOIT DEMOGRAPHIC TRENDS

Constraints :– Less openness to innovation, less dynamism, less public and

private investment in innovation, more social costs…

Opportunities : internationally tradable + future global trend,– Require gov investment (infrastructures, market support, standards,

best practices, social expenditure…) employment in services– Extension of working life (Life-long learning, Flexible work

organisation, Age-neutral processes…)– Enhanced activity, mobility & quality of life (Transport & mobility

infrastructure, age relevant ICT at work, home or in society…)– Health, well-being & support (Understanding & prevention, seam-

less care & support, distance medicine for decentralised care…)

Joint EU research efforts : Art.169 AAL action for ambient assisted living, ERA-NET action ERA-AGE for interdisciplinarity

June 2010 - 48




2.4 INNOVATE IN COLLECTIVE GOODS2.4 INNOVATE IN COLLECTIVE GOODS

June 2010 - 49



BUILD ON EU STRENGTH IN COLLECTIVE ACTIONBUILD ON EU STRENGTH IN COLLECTIVE ACTION

INNOVATE IN COLLECTIVE GOODS - 1INNOVATE IN COLLECTIVE GOODS - 1

EU is good in Collective Innovation (P. Laredo –2007) :– GSM, Wind technology, TGV, Smart Card require social networks, role of

public champions, demonstrators (collective experiments), procurement, standards (collective patents)

Quest for quality, sustainability (Lisbon strategy)

Develop collective effort : Joint technology Initiatives (JTIs)– JTIs build on European Technology Platforms (ETPs):

• in a small number of cases, scale and scope of Strategic Research Agendas of ETPs require implementation through dedicated legal structure

• normal FP instruments not sufficient– Joint technology Initiatives aim to:

• establish long-term public-private partnerships in research at European level in fields of high industrial and policy relevance

• co-ordinate research efforts and respond to industry needs• lead to flagship projects for European competitiveness

June 2010 - 50



Legal Basis : – Joint Undertakings set up under Article 171 of the Treaty

“The Community may set up joint undertakings or any other structure necessary for the efficient execution of Community research, technological development and demonstration programmes.”

Identification Criteria : – Added value of European-level intervention– Degree and clarity of definition of objective– Strength of commitment from industry– Scale of impact on industrial competitiveness and growth– Importance of contribution to broader policy objectives– Capacity to attract additional national support and

leverage industry funding– Inability of existing instruments to achieve objective

JOINT TECHNOLOGY INITIATIVESJOINT TECHNOLOGY INITIATIVES


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Objective : – To deliver “fit-for-use” hydrogen energy and fuel cell

technologies developed to the point of commercial take-off

Key deliverable : – new generation of prototypes and demonstrators for testing

and validation in the fields of transport, stationary and

portable applications

JTI on HYDROGEN AND FUEL CELLSJTI on HYDROGEN AND FUEL CELLS


June 2010 - 52



Objective : – To develop environmentally-friendly and cost efficient

aircrafts

Key deliverable : – Demonstrated technologies and concepts for

environmentally-friendly, cost efficient aircraft

JTI on JTI on AERONAUTICS AND AIR TRANSPORT AERONAUTICS AND AIR TRANSPORT (“CLEAN SKY”)(“CLEAN SKY”)


June 2010 - 53



Objective : – To improve the overall efficiency of the pharmaceutical R&D

process

Key deliverable : – Reduced drug development time and clinical attrition rates,

thus ensuring that patients have access to more targeted

medicines with fewer side effects

JTI on JTI on INNOVATIVE MEDICINES (IMI)INNOVATIVE MEDICINES (IMI)


June 2010 - 54



Objective : – To support the design of electronic and software systems of

high complexity and a lingua franca that allow diverse

electronic devices and systems to “talk to” and “understand”

each other

Key deliverable : – Development of building blocks that underpin the

emergence of new markets and societal applications of

ambient intelligence

JTI on JTI on EMBEDDED COMPUTING SYSTEMSEMBEDDED COMPUTING SYSTEMS(ARTEMIS)(ARTEMIS)


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Objective : – To keep Europe abreast of the shrinking size in most widely-

used technologies and to address next generation

technologies

Key deliverable : – new development of the capabilities of nanoelectronics in

Europe through the creation of an attractive R&D and

human capital environment for investment generation of

prototypes and demonstrators for testing and validation in

the fields of transport, stationary and portable applications

JTI on JTI on NANOELECTRONICS TECHNOLOGIESNANOELECTRONICS TECHNOLOGIES(ENIAC)(ENIAC)


June 2010 - 56



Objective : – To use geo-strategic information to support policy making in

resource management, planning or hazard mitigation as well

as every-day life optimisation

Key deliverable : – the provision, on a sustained basis, of reliable and timely

information services (data, simulations, scenarios, etc.)

POTENTIAL JTI : POTENTIAL JTI : GLOBAL MONITORING FOR GLOBAL MONITORING FOR ENVIRONMENT AND SECURITY (GMES)ENVIRONMENT AND SECURITY (GMES)

Implemented through EU Space AgencyImplemented through EU Space Agency


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