Luncheon presentation sponsored by Pixability: 7 Insights To Power Your Social Video Ad Strategy,...
Transcript of Luncheon presentation sponsored by Pixability: 7 Insights To Power Your Social Video Ad Strategy,...
Proven Video Advertising Performance. Powered by Pixability. 1
Digital Makeover:How To Power Your Social Video Ad Strategy
Jackie Paulino, VP Customer SuccessTammy Johnson, Senior Director, Fashion & Beauty Accounts
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Who We Are: Revolutionary Video Advertising on YouTube, Facebook, Instagram, and Twitter
Media ExecutionAutomated media buying and earned media optimization
using advanced machine learning
Insights & TargetingInsights on audience behavior, targeting
opportunities, competitors
and trends, driven by data science
Campaign AnalyticsSingle dashboard
uniting normalized performance metrics
across walled gardens
Managed ServicesGlobal customer success team for
strategy and support
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Introduction: Fashion is an Underserved Market
Source: Pixabiility Software, Oct. 2016
Beauty159B
Fashion & Beauty Space on YouTube:
168B views
Fashion58B
43BFashion & Beauty Overlap
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Social Video Ad Strategy:WhoWhatWhereWhen& How
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Who Is Watching Your Content?
18-24 25-34 35-44 45-54 55-64 65+0%5%
10%15%20%25%30%35%40%45%50%
Age Breakdown by Platform
YouTubeFacebookInstagram
% o
f Im
pres
sion
s
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What Content Are You Making?
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Where Are People Watching Your Content?
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When Are People Watching Your Content?
0%2%4%6%8%
10%12%14%16%
Facbook ViewsInstagram ViewsTwitter ViewsYouTube Views
% o
f Vi
ews @Twitter: Off to
work…Ughh traffic
@Twitter:I can’t believe she got the rose!!
Bored at work…Let’s go behind the scenes at NYFW.
Long day at work, time to unwind.
Must check FB every hour on the hour.
Can’t sleep. Watch some YouTube videos.
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How to Succeed
How to Succeed
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Leverage The Strengths of Each Platform
25% 50% 75% 100%0%
10%
20%
30%
40%
50%
60%
70%
Audience Retention
Watched X% of Video
% o
f Vi
ewer
s
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Partner With Influencers
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Measure Your Campaigns
YouTube Facebook Instagram Twitter $-
$0.05
$0.10
$0.15
$0.20
$0.25
$0.30
$0.35
$0.40
…but it’s actually the best deal
CPV
for
Com
plet
ed V
iew
YouTube Facebook Instagram Twitter $-
$0.01
$0.02
$0.03
$0.04
$0.05
$0.06
$0.07
YouTube looks expensive…
CPV
by P
latf
orm
’s D
efini
tion
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Thank You!Questions?
Tammy [email protected]
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Placement Targets
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Fastest Growing Beauty Creators
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Brand Conversations on Facebook by Age Group