Lunch & Learn Webinar: Publishing Your eBook for Greater Business Impact
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Transcript of Lunch & Learn Webinar: Publishing Your eBook for Greater Business Impact
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Copyright © 2013 People-OnTheGo www.people-onthego.com
Smile, you’re on the air! The Lunch & Learn webinar will start shortly.
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Copyright © 2013 People-OnTheGo www.people-onthego.com
Lunch & Learn Webinar Series Today’s session: “Publishing Your eBook for Greater Business Impact” Visit us on the first Thursday of each month at 12:00 noon Pacific Time.
Moderated by: Melissa Sweat Online Community Manager People-OnTheGo www.people-onthego.com [email protected]
Twitter #lunchwebinar | Follow us @pierrekhawand
Speaker: Dalya Massachi Author, Editor, Public Speaker Writing to Make a Difference that Eve sent to www.writingtomakeadifference.com [email protected]
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Copyright © 2013 People-OnTheGo www.people-onthego.com
Managing Your E-mail Inbox
Using Office Applications Creating compelling documents, collaborating
Social Media Facebook, LinkedIn, Twitter, Blogs, more!
Managing priorities to-do lists, information overload, time
Getting organized E-mail, electronic documents, papers
Collaborating Sharing information, publishing…
Productivity in the Workplace
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Copyright © 2013 People-OnTheGo www.people-onthego.com
Formats
In-Person
Video
Virtual Worlds
Webinar
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Copyright © 2013 People-OnTheGo www.people-onthego.com
The Public Webinars people-onthego.com/webinars
Condensed (90 min) Practical (Business Scenarios) Green (from anywhere)
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Copyright © 2013 People-OnTheGo www.people-onthego.com
Become a Member! people-onthego.com/memberships
Corporate Membership • Allows you to make an unprecedented impact on your organization’s learning without the overhead and without the big budget.
Non-Profit Membership • Allows you to bring the public webinars to your non-profit at a fraction of the regular costs.
Individual Membership • Includes 12 webinars and self-paced classes.. • Gives you the competitive edge you need for your next career move.
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Copyright © 2013 People-OnTheGo www.people-onthego.com September 24, 2008 © 2008 People-OnTheGo | All Rights Reserved 7
Become an active member of the Accomplishing More With Less Community
The Less-Is-More Blog: www.people-onthego.com/blog
“Accomplishing More With Less” group on Facebook
“Accomplishing More With Less” group on LinkedIn
Follow on Twitter: @pierrekhawand
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Copyright © 2013 People-OnTheGo www.people-onthego.com
Publishing Your eBook for Greater Business Impact
Twitter #lunchwebinar | Follow us @pierrekhawand
Speaker: Dalya Massachi Writer, Editor, Public Speaker Writing to Make a Difference www.writingtomakeadifference.com [email protected]
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Publishing Ebooks for Greater
Business Impact
By Dalya F. Massachi
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Dalya F. Massachi • Award-winning author:
�Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact�
• Now serves as the project manager and editor for several other independently published books by nonfiction authors www.WritingToMakeADifference.com
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Publishing Ebooks for Greater Business Impact
1. What an e/book can do for your business 2. Top 4 myths about today�s e/books 3. Advice on WRITING your book 4. Intro to indie PUBLISHING 5. Complimentary downloads
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POLL
What stage are you in?
©2013 Dalya F. Massachi WritingToMakeADifference.com/Indie
1. Considering writing a book/ebook 2. Drafting the manuscript 3. Ready to edit/produce the book/ebook 4. Have published/wondering what to do next
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What can a book/e-book do for your business?
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Demonstrate expertise Establish credibility, (author)ity Bring new visibility, accessibility, portability Attract new opportunities/colleagues Show personality/style of your brand
Ultimate Content Marketing Tool
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Broaden Your Audience Introduce prospects:
• Your website/blog • Social media • Press
Encourage customers to share
7 ©2013 Dalya F. Massachi WritingToMakeADifference.com/Indie
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Inside of Business Card
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EXAMPLES
9 ©2013 Dalya F. Massachi WritingToMakeADifference.com/Indie
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So What’s Holding You Back?
©2013 Dalya F. Massachi WritingToMakeADifference.com/Indie
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Top 4 Myths
1) Only people with natural talent should publish (�I can�t write!�) 2) It�s too expensive 3) It�s a lonely endeavor 4) It takes too much time
13 ©2013 Dalya F. Massachi WritingToMakeADifference.com/Indie
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You Already Have a Lot of Material
Blog entries Recorded/email conversations Answers to FAQ�s Presentations you�ve given Past work: examples/stories/case histories Stories from your vast network
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You Will Get Writer’s Block
Fight off the urge to procrastinate
Write during your �peak� hours
Start with 30 min./day; chunks
Keep a running �swipe� file
Know: a 1st draft should not be perfect
15 ©2013 Dalya F. Massachi WritingToMakeADifference.com/Indie
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Advice on WRITING Your Book
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It’s All About How Best to Serve Your Readers
Address their problems, hopes, fears
What do they want? (Data/Feelings)
How to improve on what�s out there?
What formats are best? book, ebook, video, audio, app, etc.
17 ©2013 Dalya F. Massachi
WritingToMakeADifference.com/Indie
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You Need to Gather…
Why are/might they be interested?
How can you build on what they know?
How can they easily integrate your ideas into their lives/work?
18 ©2013 Dalya F. Massachi WritingToMakeADifference.com/Indie
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Connect Person-to-Person
Think and write in terms of �you� (the reader)
Briefly communicate shared values, needs, interests
Use their language
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Mix It Up
With Different Approaches
Humor Stories Memorable word pictures Personal/friendly voice Questions
20 ©2013 Dalya F. Massachi WritingToMakeADifference.com/Indie
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KISSS: Keep It Short, Simple, Skimmable (traditionally 60-80K words)
�If you know enough to write this book, you know too much to include everything you know.� (editor at Red Wheel/Weiser Publishing)
1 main message throughout: repeat key concepts/words
Cultivate Conciseness
21 ©2013 Dalya F. Massachi WritingToMakeADifference.com/Indie
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You Don’t Have to Go It Alone!
• Get a Writing Buddy: accountability, exchange ideas, feedback
• Join a Writing Circle • Use research assistants, peer
reviewers, collaborators - via email, blog, in person
22 ©2013 Dalya F. Massachi WritingToMakeADifference.com/Indie
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Intro to Indie Publishing
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“The beautiful part of writing is that you don't have to get it right the first time, unlike, say, a brain surgeon." — Robert Cormier
Copyright 2013 Dalya F. Massachi WritingToMakeADifference.com/indie
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©2013 Dalya F. Massachi WritingToMakeADifference.com/Indie
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Why Hire an Editor?
Need an outside perspective
Need a reader�s advocate: author-reader bridge
Get prof�l polish to make work publishable
Need support in finishing your book
Copyright 2013 Dalya F. Massachi WritingToMakeADifference.com/indie
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Author/Editor Relationship Good rapport and a
strong working relationship are critical
Copyright 2013 Dalya F. Massachi WritingToMakeADifference.com/indie
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Graphic Designer [other essential team member]
Exterior and interior of the book
Look should conform to your vision
Makes book look polished, organized, accessible
Copyright 2013 Dalya F. Massachi WritingToMakeADifference.com/indie
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Interview!
Specialty: subject matter/audiences
Experience with your type of book and with your phase
Get references: interpersonal style? professionalism?
Copyright 2013 Dalya F. Massachi WritingToMakeADifference.com/indie
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Complimentary Downloads 1. The right team for the process 2. Editorial association member directories 3. Webinar slides: Thinking About Hiring an
Independent Editor? Start Here! 4. Websites of interest to the indie writer/publisher Details: WritingToMakeADifference.com/
indie Copyright 2013 Dalya F. Massachi
WritingToMakeADifference.com/indie
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Copyright © 2013 People-OnTheGo www.people-onthego.com
REMINDERS
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Copyright © 2013 People-OnTheGo www.people-onthego.com September 24, 2008 © 2008 People-OnTheGo | All Rights Reserved 10
Join the Accomplishing More With Less Community
The Less-Is-More Blog www.people-onthego.com/blog
“Accomplishing More With Less” group on Facebook
“Accomplishing More with Less” group on LinkedIn
Follow on Twitter: @pierrekhawand
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Copyright © 2013 People-OnTheGo www.people-onthego.com
Be one of the first to review Pierre Khawand’s new book Time for Leadership and receive scholarship for leadership training!
Full details and a link to purchase Time for Leadership on Amazon at
http://www.people-onthego.com/specials.
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Copyright © 2013 People-OnTheGo www.people-onthego.com
Upcoming Workshops on today’s topic
people-onthego.com/webinars
• Creating Compelling Presentations – Dec. 12
• Business E-mail Writing – Jan. 16
• Creativity & Innovation (2-part webinar) – Jan. 24 & 31
• Business Writing for Success (2-part webinar) – Jan. 28 & Feb. 4
… And many more courses online.
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Copyright © 2013 People-OnTheGo www.people-onthego.com
You’re on the air!
Twitter #lunchwebinar | Follow us @pierrekhawand
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Your feedback is greatly appreciated.