Lending. Supporting. Inspiring.

Making Your Brand

Internet Famous

Presented by: Luna Vega

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Poll time

Please take our poll

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STATISTICS

Understanding where users spend their time

Youtube incurs 3 billions views per day

Facebook has more than 750 million active

users

Twitter has more than 100 million active users

Groupon 50 million subscribers

Yelp surpasses 15 million reviews

Foursquare 10 million users

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BENEFITS | The power of targeting

The Web is decentralized (recommended read: Clay Shirky)

• Limitless online communities: ex Ravelry 29,319 Followers

• Research where your targeted demographic spends timeSOME TOOLS: Twitter search, Twubs, Listorious

• Geo targeting Groupon, Yelp, Foursquare, Gowallla

• Consumers have the power to instantly recommend or critique your brand

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The FACTS | What is Internet Fame

SEO, page ranking:

How does your website rank on Google

Sites Linking in

How many blogs refer back to your website

Engagement – re-tweets

How often is your content re-tweeted

Influential Reach

How often do users engage with your brand

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SOCIAL MEDIA SUCCESS STORIES

Story 1: After creating a blog friendly website and putting in

place social media campaign: 50% of their business comes

from Facebook, Twitter and their blog

Story 2: Restaurant created a web radio show: cult like

following and increased their revenue by 30%

Story 3: Clothing store provided 10% discounts for every

check-ins: put their store on the map and generated buzz

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Poll time

Please take our poll

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MEASURING | how influential is your brand

These tools measure your brand’s online reach:

Website ranking: ALEXA.com

Facebook: Edgerankcheker.com

Social Media: KLOUT.com

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MECHANICS | Social Media campaign

SEEDING:placing of content on highly trafficked websites, message boards, forums etc

CONVERSION: the ratio of visitors who convert casual content view into desired action (website visit, purchase etc..)

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OPTIMIZING | Content that peaks interest

Photos

Videos

Tips

Jokes

Unique industry content

Contests / Promotions

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PROCESS | Social Media campaign

CONSISTENCY IS KEY so it’s important to plan in advance

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1. Research

Research online demographics segments that could convert into potential customers

Research pop culture content and decide what is relevant to your brand

Create blog hit list

Put together a strategy: Coupons for checking-in; Groupons for a special occasion etc…

See what type of content is missing out there: how can you bridge the gap

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2. Prepare

Specifying your brand’s vision

Set-up a social media dashboard: Hootsuite, Tweetdeck, Sprout Social, Postling

Set-up a professional Facebook page

Create calendar

Prepare content

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3. Activate

Post content and set-up ahead of time

Connect with your customer

Post content that inherently attracts interaction

Encourage users to 'like' your content

Use photos & videos as often as possible

Start conversations

Create partnerships, contests & online sales

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4. Analyze

Measure which content is most effective

Tools to use: Hootsuite; Klout; Google Analytics

Analyze enables you to repeat cycle ABOVE

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Thank you

In 2008, I took a small business loan to kick-start my first business.The knowledge and experience I gained through it has helped me be where I am today. A successful second business that has been operational for the last two years.

• Loans up to $25,000• For entrepreneurs with less than 6 months of operation and established entrepreneurs• 8.99%-15.55% Interest •Flexible loan terms•Special programs that provide mentorship and marketing opportunities.