Luís Moura – ZON Multimédia Lisbon, 10th of April 2011 SINTTAV SEMINAR Promote Industrial...
Transcript of Luís Moura – ZON Multimédia Lisbon, 10th of April 2011 SINTTAV SEMINAR Promote Industrial...
Luís Moura – ZON Multimédia
Lisbon, 10th of April 2011
SINTTAV SEMINAR
Promote Industrial Relations In Telecom Sector
Anticipating, Preparing and Managing Change
2
The development of the tablet: slow and fast
190 BC
2010
XIX Century
3
The difference between fast and extremely fast
4
What really drived sustained growth?
Leadership 40%
Context 20%
Industry 20%
Company 20%
5
What can we learn from generation Y (born between 82-95)
GY is confident at a time of high anxiety
GY values opportunity over job security
Positive impact
No impact
Negative impact
Not sure
11.4%
33.9%
38.8%
15.9%
Impact
Opportunities
Salary
Culture
Responsabilities
63.5%
49.8%
47.0%
32.1%
Factors
6
What can we learn from generation Y (born between 82-95)
GY prefer responsability earlier
GY trust superior and wants to work with them
More than 4
1 to 3
less than 1
13.1%
51.9%
35.0%
Duration in years
Mostly
Moderately
A little
Not at all
62.4%
23.5%
9.9%
4.2%
Trust the boss
7
What can we learn from generation Y (born between 82-95)
GY are future oriented
GY is highly collaborative
GY trust and respect authority so long they are competent, ethical and authentic
GY is fundamentally different from other generation
8
Team work …..in past generations?
9
A Vision ….
• By 2015, 5bn people will be connected by communications
• Mobile and fixed broadband availability will explode
• Network traffic will grow a hundredfold, capacity must keep pace
• New business models based on innovative thinking will be needed
10
Top revenue generators in entertainment & media
Importance of service for generating revenues (%)TV services are predicted to
become the most important revenue generator for the mobile content industry in five years time, coming after Communities and followed by Music and Games.
Communities & TV fulfill many of our deepest human needs and have become an important part of the lifestyle of millions of people
11
New players and business opportunities in interactivity ecosystem
InteractiveApplication
Advertiser
Consumer Brands
ContentAggregators
"Usage Patterns"
Market Research Institutes
ContentProducersBroadcaster
ISP / FixedCarrierDevices
MobileNetwork
Operators
InteractiveApplication
InteractiveChannelProvider
"consume"
"create & share content"
"interact with the program"
End UserRight
Owners
ContentProviders
TVChannels
Interactivity brings Telco & Media industry together and enables new business
12
Changes affecting the workplace
• Heightened global competition
• Flattened management hierarchies
• Expanded team-based management
• Innovative communication technologies
• New work environmentsHigher skill, more services, more knowledge work
• Increasingly diverse workforceAge, sex, values, contingent, international, …
13
Stated more simply
MORE work
LESS time
FEWER people and resources
FASTER change
MORE competition
“HARDER” work
Did I leave anything out …?
14
How to manage life with the company principles?
Approach
Learn and Understand
Plan and Control
Management Team
Size the opportunity
Think behind the obvious
Identify weaknesses
Having a plan B
Brand and Image
Everything changes with the time
Discipline
Governance
15
Plugging the digital gap with our children
Seniors are being “educated” by
children
The digital Gap
Natural digital awareness amongst entry level joiners
16
What are the digital competencies?
20% new skills
80% new skills
• Technical literacy• Analytical dexterity
• Customer centricity• Change perpetuator• Collaborator/connector• Tester/ learning agility
17
Something never change …
… but rules can be broken
18
Thank you for your kind attention